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In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). social media spending within a year (actual: 11.3%) Spring 2023 projections anticipated 20.3%

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How we’re creating a culture of AI across Sprout’s marketing org

Sprout Social

Why we need an AI steering committee Given the promise of AI, it can be tempting to move too quickly onboarding new tools and rebuilding workflows. According to The 2023 State of Social Media Report , 98% of business leaders agree companies need to better understand the potential of AI technology for long-term success.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. You need to be able to state the goals for your campaign.

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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. FTC guidelines for influencers and content creators In August 2023, the Federal Trade Commission introduced updated guidelines for online reviews and social media endorsements.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.

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The Future of Financial Marketing: AI, Fintech Innovations + Digital Transformation in 2025

Set Up

AI is no longer a future trendits the present and the foundation of marketing innovation in financial services. According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027.