Hootsuite

OCTOBER 20, 2022

Two retail trends that every business can count on in 2023 are change and innovation. Technological innovation is leading that charge. That’s why we’ve rounded up the latest retail trends for 2023 and served them up in an easy-to-follow blog post. Here’s why you should pay attention to retail trends for 2023. Automations.

Retail 130

Retail Shipping eCommerce Law 130

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. Within minutes, the product sells out. Live social shopping is a virtual event that combines live product demonstrations with the connective power of social media. She answers questions in real-time as thousands of viewers watch.

Branding 118

Branding Gen Z Energy Shoppers 118

Martech

MAY 17, 2024

CabinetM has released its Q1 2024 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. It found a substantial decrease in martech investment year over year, a significant increase in new products and more. billion in Q1 2023 to only $1.8 An Eye on AI.

New Technology 116

New Technology Product Marketers Marketing 116

Chief Martec

JANUARY 14, 2023

2023 is going to be a rough year for many martech firms. Martech not really a technology, but rather a category of technology in service of a major business function: marketing. Specific technologies within martech certainly follow S-curve patterns. The Start of 4 New Major Technology S-Curves. Social Media.

Non-Profit 138

Non-Profit Automobile New Technology User-Generated 138

Martech

JANUARY 31, 2024

In 2023, martech funding and industry activity significantly dwindled, marked by fewer product launches, feature updates and M&A deals compared to previous years. There were 354 new product announcements, down 6% from 2022’s 376 new products. billion in 2023. billion in 2023.

New Technology 103

New Technology Product Marketers Marketing 103

Martech

NOVEMBER 14, 2023

We still hear worries about a potential recession, even though the economy is doing well, at least in the United States, thanks to Gross Domestic Product growth and satisfactory external numbers. Holiday spending will rise 3% to 4% in 2023 , the National Retail Federation predicts. Fast-forward to October 2023.

Marketing Plan 135

Marketing Plan Retail Email Marketing User-Generated 135

Trade Press Services Newsletter

JANUARY 4, 2023

Mistake #3: Not Making Time for Learning Marketing is an ever-changing arena, and it’s crucial to keep up with new trends. Without continuous learning and professional development, marketers can get stuck in old patterns, struggle with new technologies and limit personal and organizational success.

Whitepaper 130

Whitepaper Thought Leadership Energy Marketers 130

Martech

FEBRUARY 6, 2023

2022 saw notably less funding for marketing technology than previous years, but there were significantly more new product announcements, feature updates and M&A activity throughout the year. At CabinetM, we’ve built a marketing technology directory of 15,000+ products to drive our marketing technology management tools.

Customer Acquisition 98

Customer Acquisition New Technology Product Management 98

Calvyn Lee Blog

MARCH 18, 2023

Microsoft held an event in March 2023 to talk about the future of work with AI. It’s empowering and powerful, and for the first time, we have access to AI that puts human agency at a premium and at the center of the product. Of course, with any new technology comes the question of how it will impact the workforce.

Transform 130

Transform User-Generated Energy New Technology 130

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. New data quality tools and sampling controls for GA4 on Feb.

User-Generated 116

User-Generated Retail Non-Profit Advertising 116

Neil Patel

JANUARY 18, 2023

With that in mind, here’s a look back at some big trends that made 2022 a wild year in search and the things that will make huge waves in 2023. While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not.

SEO 113

SEO Gen Z User-Generated Advertising 113

Martech

JANUARY 10, 2023

They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. This “return to marketing basics” means that marketers will stick with long-running loyalty and data strategies that can be enhanced with the new technology. NFTs in loyalty programs. Get MarTech! In your inbox.

Transform 106

Transform eCommerce Retail Marketers 106

Martech

DECEMBER 27, 2022

Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive edge. Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size.

Transform 98

Transform Retail Shoppers Price 98

Martech

OCTOBER 24, 2023

Q3 2023 witnessed a significant decrease in new product announcements, with only 65 new offerings introduced during the quarter, according to CabinetM’s Q3 2023 MarTech Innovation Report. billion in Q1 2023, saw a remarkable decrease, plummeting to $3.1 billion in Q2 2023. Investment shifts.

New Technology 119

New Technology Analytics Product Marketers 119

Rock Content

MARCH 15, 2023

Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. A perfect example of technology that can be used to help global marketing teams scale their productivity is WriterAccess by Rock Content.

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Chief Martec

FEBRUARY 27, 2024

For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions. In an environment like this, new opportunities for startups abound. By 2023 the number had dropped to 15%. In fact, the gap is closing.

New Technology 101

New Technology Management Product Customer 101

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. The videos often feature colorful products and ASMR-style sounds throughout.

Branding 100

Branding Finance Fashion Health 100

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Martech

MAY 9, 2023

CabinetM has released its Q1 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Looking at new product announcements, we’re seeing an uptick from previous quarters with the number of new products jumping to 121 in Q1 2023.

User-Generated 110

User-Generated New Technology Marketing Plan Product 110

Martech

JULY 27, 2023

CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. billion in Q1 2023 to $3.1

New Technology 98

New Technology Product Marketers Marketing 98

Martech

OCTOBER 11, 2024

You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. Perhaps the most significant difference between the 2023 and 2024 editions of the MarTech Replacement Survey was the role of cost when marketers were considering a replacement for a martech application.

Marketers 112

Marketers Marketing Customer Journey New Technology 112

Search Engine Land

SEPTEMBER 24, 2024

Nearly half of businesses have embraced AI in content production in some form. Our content creation process To address MediaFeed’s concerns, we provided a detailed breakdown of our content production process – one that responsibly incorporates AI. We’re seeing a lot of commotion over a largely overstated problem.

User-Generated 75

User-Generated SEO Transform Education 75

Bannerflow

MARCH 16, 2023

2023 is well and truly on, and it’s clear that the MarTech landscape is rapidly evolving. The rise of new technologies, changing consumer behaviours, and increasing competition drives marketers to be more innovative and creative than ever before.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Hubspot Marketing

JANUARY 27, 2020

We have already seen these AR and VR predictions come to fruition as the gaming industry continues to announce games for VR headsets and brands have used AR to allow customers to preview products -- such as furniture -- in their own homes. million people in the US used a VR product, and 68.7 billion installs in 2023. Statista ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Chief Martec

FEBRUARY 10, 2025

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. Does it name specific products?

New Technology 63

New Technology Education Promotion Management 63

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. People shop for services and products differently, even in the B2B realm. by 2023 , accounting for 17% of sales. Why the Change?

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% These regional products in their particular country…they’re fantastic,” said Brinker.

Manufacturing 136

Manufacturing Marketers Marketing User-Generated 136

SmartBrief - Marketing

JANUARY 22, 2024

Forrester’s July 2023 Artificial Intelligence Pulse Survey found that 79% of AI decision-makers who are planning to implement generative AI in the next year believe that it will greatly impact their customer interactions within two years — and 20% of those organizations view generative AI as their only AI strategy.

Transform 126

Transform User-Generated Marketers Marketing 126

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. Businesses can then link to products in their content, run sales, and offer assistance via Messenger or WhatsApp. David Outwear tags individual products in their in-feed posts.

Branding 135

Branding Retail User-Generated eCommerce 135

Martech

MAY 17, 2024

Like me, you’ve come across a flood of posts waving hands in the air — AI is a magic pill promising to skyrocket productivity, slash costs and practically do your laundry. The crypto and EFT experts from 2022 have become AI experts in 2023. Productivity or performance: What’s your choice? You’ve been on LinkedIn.

Transform 127

Transform New Technology Education Product 127

Martech

OCTOBER 27, 2021

“You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. So collecting data, understanding how readers behave, what they’re interested in, that allows you to sell products to them.”.

Transform 121

Transform Customer User-Generated Advertising 121

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Whitepaper 139

Whitepaper CRM Marketers Marketing 139

Litmus

JUNE 14, 2024

And at any given time, 46% of email marketers have up to five emails in production. When we asked email designers in 2023 the same question , only 23% of respondents said they have up to five emails in production, at any given time. That may be why 40% of email marketers said that designing emails tend to hold up production.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Sprout Social

AUGUST 29, 2023

According to PwC, 44% of consumers say they would be interested in using chatbots to search for product information before they make a purchase. Rather, it’s a tool meant to make your teams more productive. The ability to make better business decisions AI technology is already empowering companies to make smarter business decisions.

Customer 98

Customer Gen Z Shoppers User-Generated 98

Hubspot Marketing

SEPTEMBER 29, 2022

BRDs capture every step of product development, from an executive summary to expected outcomes. We expect the product to be built by the end of the third quarter. List all the features and necessary functionality of the product. This section includes what needs to be built and any features your new project requires.

Communications 140

Communications Management Health CRM 140

Hubspot Marketing

JANUARY 24, 2023

In this post, we'll define AI imagery and tell you what you should know before incorporating it into your business strategy in 2023. Pros and Cons of AI Image Software AI Image Generators AI Image Alternatives AI images are the new, trendy way to create visually appealing images of search queries — without the wait.

Price 140

Price User-Generated Law Marketers 140

SmartBrief - Marketing

DECEMBER 18, 2023

Consumer behavior is unpredictable – some key experts were concerned that Black Friday 2023 may underperform, but that turned out to not be the case. Fashion and specialty retailers have a big opportunity to grow in 2024 by being strategic about product discovery. In fact, Adobe Analytics reported record ecommerce sales with $9.8

Retail 109

Retail Shoppers eCommerce Fashion 109