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Acquisitions signal agencies are betting on influencer marketing

Martech

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. By integrating influencer marketing into its platform, which already includes tools for PR and media, it’s putting influencer tactics at the fingertips of its users.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. Most brands chase exposure. And, it works if you have deep pockets. But if you dont? For example, Net.hr

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Designing an Event Marketing Budget? Here’s What Experts Recommend

Hubspot Marketing

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. The year I turned 30, I started a new job.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. The new nickname supports Austin’s new position as a more affordable, lifestyle-friendly alternative to Silicon Valley.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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5 influencer marketing KPIs to measure your next campaign

Sprout Social

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

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Marketers have lots of AI, but not enough direction

Martech

Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. The 60% total is an 18-point increase from 2023, when just 42% said the same. They have masked these moves under things like return-to-work policies to avoid bad PR.”

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