Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. This aggressive approach in 2024 follows Temu’s significant push to gain US market share in 2023, which included becoming a major buyer of Google shopping ads.

Advertising

Sprout Social

SEPTEMBER 23, 2024

The more marketers harness it, the more positively it reflects on individual and company-wide performance. The Social Media Productivity Report found 63% of social media marketers agree manual tasks prevent them from doing high impact work—reinforcing that many marketers are bogged down by tasks that could easily be handled by AI.

Transform

Hootsuite

OCTOBER 18, 2024

billion visits in 2023, making it one of the most popular websites in the world. Use the data you gather from social listening to inform and adjust your social media marketing strategy , including how you show up and market your business on Reddit. Reddit received over 2.1 Try Hootsuite free today.

Marketers

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing

Sprout Social

JULY 23, 2024

They are creating social-first cultures and leading with social insights. According to The 2023 State of Social Media Report, 95% of business leaders agree companies must rely more heavily on social media data and insights to inform business decisions outside marketing, but 69% report social data is underutilized.

Social Media Marketing

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing

Buffer Marketing

FEBRUARY 3, 2025

Threads was launched in July 2023, with integration into Buffer starting in June 2024. Our theory about why Threads wins at engagement Threads is a new platform, launched in July 2023 and was only added to Buffer in June 2024. Variations in algorithms and content discovery mechanisms may influence engagement rates.

Branding

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertising

Buffer Marketing

JANUARY 7, 2025

The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023. In this guide, I'll introduce you to 28 of the best AI marketing tools that can help you work smarter across every marketing channel.

Price

Hubspot Marketing

DECEMBER 12, 2024

Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. The film's marketing made just as much of a splash as the film itself, and Semrush used this design to share various performance stats from its strategy. Why is this great digital content?

Tentpole

Hootsuite

APRIL 9, 2025

billion daily active users across their core apps (Facebook, Instagram, Facebook Messenger, and WhatsApp) a 5% increase vs. 2023. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. Source: Statista 14.

Gen Z

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Want to embrace the future of social media marketing with ChatGPT?

User-Generated

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. Some social media managers even make the text a bit confusing on purpose, so it necessitates more than one read—like this 4-second Instagram Reel from a bike shop. Try it free today.

Social Media Marketing

Martech

MAY 20, 2025

For example, 25% of marketers said they have a roadmap, up six percentage points from the previous year. Similarly, the number of companies with an AI ethics policy nearly doubled, from 23% in 2023 to 41% this year. Signs of improvement Marketers increasingly understand how important AI is to them and marketing as a whole.

PR

Buffer Marketing

AUGUST 2, 2024

  The evolution of decentralized social media While it might feel like it burst onto the scene in 2023/24, decentralized social media isn’t all that new.  The advent of blockchain technology and growing disillusionment with traditional social networks have reignited interest in decentralization. 

Communications

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics.

Influencer Marketing

Martech

APRIL 17, 2025

Current trends in marketing have the industry well-positioned for a rough economy. year-over-year increase from 2023 and the most substantial gains since 2021. growth in 2023. market share. The revenue growth is three times that of 2023. Display grows despite smaller market share Overall display revenues hit $74.3

Retail

Hubspot Marketing

DECEMBER 4, 2024

Denhoff says that by talking to our customers and evaluating how our Marketing Blog performed, we determined that Masters in Marketing is speaking to digital marketers — “people who operate channels like websites, social media, email, SEO, and content marketing. These are not absolutes.

Education

Martech

JULY 24, 2024

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. The only problem is Nike isn’t a sponsor.

Gen Z

Sprout Social

SEPTEMBER 16, 2024

According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively. This article will guide you on how to use AI for social media and overcome these challenges to leverage AI in your marketing strategy.

User-Generated

Sprout Social

JUNE 24, 2025

With so many competing channels, you might wonder if Snapchat is worth a slice of your social media marketing budget and time. Snapchat daily active users: 453 million Monthly Snaps: Over 1 billion Creator posts: +40% from 2023 Lens videos: Over 200 million in 2024 Annual revenue: $5.4

Gen Z

Buffer Marketing

OCTOBER 3, 2024

“The most I’d pay a freelance writer for a 1,500 word article is __” — Brooklin Nash (@realBrookNash) February 24, 2023 This question can help him spark conversation with his audience on a broad topic, which will eventually lead to the discovery of unique content ideas. on Instagram Stories.

SEO

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025? in May 2023 to 81.2%

Gen Z

Hootsuite

FEBRUARY 27, 2025

adults use YouTube As of 2023, there were 262 million adults in the United States, meaning around 82.4% Get scheduling, promotion and marketing tools all in one place for your entire team. Get started The post 38 YouTube stats marketers need to know in 2025 appeared first on Social Media Marketing & Management Dashboard.

Gen Z

Sprout Social

NOVEMBER 4, 2024

When you repurpose content for social media, you double down on key brand messaging. According to the 2024 Content Benchmarks Report , brands published 10 posts per day across social networks in 2023. In some industries, the number doubled or even quadrupled. It’s a win-win.

Whitepaper

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers. Zoomers will likely be a close second, accounting for 29%.

Gen Z

Buffer Marketing

JULY 29, 2024

  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox for keeping your subscribers engaged. Nope, not anymore!   Ready to get cracking?

Analytics

TechWyse

OCTOBER 30, 2023

From SEO and PPC to Content Management and Social Media Marketing –and the list goes on. The post Google Business Profile Update 2023: Everything You Need to Know appeared first on TechWyse Internet Marketing. At TechWyse, we specialize in a wide array of services that can take your business to new heights.

SEO

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. As of June 2023, there are 8.5

Gen Z

Martech

AUGUST 1, 2024

Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. Criteo reported a 1% year-over-year revenue increase to $471 million and a 17% rise in gross profit to $233 million for the quarter. Processing.

Retail

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. With a consistent and infallible tone, sense of humor, timely and relevant commentary on pop culture, and community, Wendy’s paved the way for other Brands to find their unique spark on social media.

Energy

Sprout Social

JULY 18, 2025

The figure also represents a 10% increase from online spending in 2023, meaning more consumers are choosing e-commerce over brick-and-mortar stores to meet their seasonal shopping needs. For many Aussies, the first point of contact in making online purchases is social media, regardless of the season. billion on the Friday alone.

Retail

Buffer Marketing

OCTOBER 30, 2024

The branded content library is only available for posts that went live on or after August 17, 2023. The analysis here isn’t a deep dive — you can’t get an insight into the number of impressions or views or how the collab post performed, for example.

Advertising

Scoop.it!

SEPTEMBER 12, 2024

The curated content can be shared across various social media marketing channels, be used in email newsletters, posted on a website, and others. For instance, an event content curator might select specific snippets of presentations by event speakers then post them on social media.

Communications

TechWyse

NOVEMBER 20, 2023

Voice Search Optimization took the back half of 2023 by storm. When it relates to Digital Marketing, a healthy combination of user-generated content along with reiterating your brand identity will generate success in 2024. So when it comes to SEO, how do you differentiate from everyone else using AI? Source: Shutterstock 5.

Digital Marketing