Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Digital Marketer

APRIL 18, 2024

As we march closer to the 2024 U.S. presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Election years have always posed unique challenges for advertisers, but the growing dominance of digital media has made the impact more profound than ever before.

Advertising 95

Advertising Advertisers Influencer Marketing Branding 95

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 118

Gen Z Entertainment Transform User-Generated 118

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 111

Gen Z Entertainment Transform User-Generated 111

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 138

SEO PR Customer Journey Health 138

Search Engine Land

SEPTEMBER 25, 2023

The digital marketing landscape continues to evolve rapidly as new technologies and platforms emerge, allowing marketers to innovate and adapt their strategies to meet the changing demands of consumers. Amid this shift, marketers rely heavily on search engine marketing to become efficient and drive higher ROI.

New Technology 105

New Technology Digital Marketing Advertising Advertisers 105

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from. The consumerization of B2B marketing will continue.

Transform 108

Transform Whitepaper Direct Mail Marketing 108

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. The difference in 2024? This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). See terms.

SEO 113

SEO Education User-Generated Communications 113

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. of US digital ad spending.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. This trend has been building in Google Ads for a while now.

Advertising 87

Advertising Advertisers User-Generated Search Marketers 87

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Martech

JANUARY 25, 2024

Welcome to 2024! So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning.

Email Marketing 127

Email Marketing Marketing Marketers Marketing Plan 127

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Chief Martec

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. In answer to the question Is your company using marketing technology? What were CMOs thinking about martech these days?

Transform 87

Transform CMO CRM Management 87

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Branding 113

Branding Customer loyalty CMO Digital Marketing 113

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions.

Advertising 85

Advertising Advertisers Transform Retail 85

Duct Tape Marketing

JANUARY 18, 2024

2024 Marketing Trends for Fractional CMOs: A Guide written by John Jantsch read more at Duct Tape Marketing I’ve put together my thoughts on what 2024 holds for marketing strategists and fractional CMOs. But with so many trends to keep track of, it can be tough to know where to focus your attention.

Market Trends 80

Market Trends CMO Transform User-Generated 80

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. Sagepath Reply is a full-service digital experience agency with strategic, user experience, creative, and development capabilities focused on delivering solutions that drive conversion and ROI.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Backlinko

JANUARY 8, 2024

In recent years, podcasts have taken the digital world by storm. With more than 460 million listeners worldwide, the podcast industry provides lucrative opportunities for both podcasters and marketers alike and offers an effective way for you to connect with your target audience. million by 2024. million 9.60% 2024** 504.9

Entertainment 105

Entertainment User-Generated Advertising Advertisers 105

Search Engine Land

FEBRUARY 1, 2024

Amazon’s outstanding performance helps to cement the digital advertising industry’s recovery from a challenging start to 2023. This positive trend is likely to boost confidence among cautious marketers, renewing their trust in the sector. ” Get the daily newsletter search marketers rely on. Why we care.

Advertising 112

Advertising Advertisers Search Marketers Customer 112

Rock Content

JANUARY 9, 2024

If I had written these lines a month ago, they would have been considered marketing predictions. The reality is that I have never been excellent at predictions and trends, and 2023 has starkly confirmed this: I have been so far from thinking that AI would be relevant in the past year – and I believe I wasn’t the only one.

User-Generated 98

User-Generated Transform Advertising Advertisers 98

Martech

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 104

SEO User-Generated Manufacturing Customer Journey 104

Chief Martec

DECEMBER 5, 2023

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. It’s hard to explain why this is such an incredible time of technology-powered transformation in marketing in a few brief remarks. I have no idea if it was parody or real.

Transform 99

Transform Thought Leadership Customer Journey Digital Marketing 99

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 81

eCommerce PR Real Estate SEO 81

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

SEO 121

SEO User-Generated Manufacturing Customer Journey 121

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 97

Influencer Marketing Gen Z Marketing Marketers 97

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. This means that from the start of 2024, you can expect to see an increased portion of Chrome users having their third-party cookies disabled.

Advertising 98

Advertising Advertisers Transform Law 98

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts. due to low impression numbers.

Transform 78

Transform Energy Advertising Advertisers 78

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. Trends Report: This report will show you trending hashtags and topics related to your brands, as well as which people and brands engage with you the most.

Management 91

Management Branding PR Food 91

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

Marketing 107

Marketing Marketers CRM Digital Marketing 107

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. Examinations of what worked and what didn’t grew into conversations about future trends and impactful changes.

CMO 52

CMO Food Health Advertising 52

Rock Content

FEBRUARY 5, 2024

Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? But what about marketers? Via Pallyy 4.

Entertainment 97

Entertainment Industry Insights Retail Promotion 97

Businesses Grow

JANUARY 8, 2024

They usually name the same obvious trends over and over! Let’s consider some non-obvious social media trends that are insightful, bold, and important! Marketing speed This is the year for video! A few months ago, I wrote a blog post tracing the history of speed in marketing and the implications of meme marketing.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Buffer Marketing

DECEMBER 20, 2023

But not every trend was a welcome one. This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. So many memes.    Barbenheimer, obviously!

Gen Z 109

Gen Z 2023 Trends User-Generated Social Media Marketing 109

Martech

MAY 18, 2023

digital ad spend is only expected to increase 7.8% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. of total U.S.

Retail 103

Retail Shoppers Advertising Advertisers 103