Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Startups can be very agile.

SEO 131

SEO Gen Z Finance Transform 131

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. We’re also watching things like the U.S.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Buffer Marketing

APRIL 29, 2025

Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts. Keep an eye on your metrics Instagram analytics tools let you drill down into individual posts and step back to see how your account is performing overall. Partner with influencers Gen Z is changing how people discover new brands and products.

Gen Z 110

Gen Z Influencer Marketing Manufacturing User-Generated 110

Hubspot Marketing

NOVEMBER 11, 2024

According to the 2024 Edelman Trust Barometer , trust remains a top-three purchase criteria for consumers. Those words should exude your brand purpose — perhaps your brand is helpful, kind, friendly, witty, analytical, factual, academic, or youthful. Pro tip: Consider your options within cultural and social contexts.

Branding 108

Branding Gen Z User-Generated Copywriting 108

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Gen Z 140

Gen Z Entertainment Transform User-Generated 140

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Of course, thats a massive generalization. Or, use Hootsuites powerful analytics to tell you when the best times to post are based on your personalized data. This approach allows us to cater to multiple generations simultaneously.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MAY 7, 2025

It has the highest reach of any messaging service in the country, with Ofcom finding that 87% of UK adults were using the app as of May 2024. The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. But to do so effectively, you should be using dedicated WhatsApp software tools.

Gen Z 70

Gen Z Marketing Marketers Communications 70

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 128

Gen Z Branding Food Transform 128

Sprout Social

MAY 19, 2025

2024: Gained traction as more people searched for alternatives to traditional platforms. And Millennials, Gen X and Boomers in particular are showing more interest in joining Bluesky over Gen Z. For example, in 2024, Bluesky had spam accounts impersonating public figures and attempting to scam users.

Gen Z 80

Gen Z Millennials Branding Place 80

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 129

Gen Z Energy Transform Thought Leadership 129

Hubspot Marketing

DECEMBER 12, 2024

Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. So, I asked them about their plans for LinkedIn in 2024 – and they delivered.

Gen Z 126

Gen Z User-Generated Social Media Marketing Analytics 126

Hubspot Marketing

MAY 28, 2025

In 2024, TikTok Shop hit $9 billion in sales , showing the power of video content for ecommerce. Enhances Customer Trust Our research proves that every generation from Gen Z to X likes and trusts video more than anything else on social media. Start promoting 2 weeks ahead , according to TikToks analytics.

eCommerce 103

eCommerce Shoppers Marketing Marketers 103

Buffer Marketing

JANUARY 22, 2025

Gina Sapién , a marketer who grew her LinkedIn following to over 10K in just six months in 2024, says this is one of the most important pieces of the puzzle. If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. ” “Who are you posting for?

Gen Z 115

Gen Z Analytics Fashion Management 115

Buffer Marketing

JANUARY 9, 2025

Your Promote campaign performance analytics aren’t as in-depth as the ones in your TikTok ads manager account, though. The TikTok creative center also gives you the analytics of each ad to help you get the full picture of the TikTok ad. 56 percent of TikTok users in the U.S. The best part?

Advertising 106

Advertising Advertisers User-Generated Gen Z 106

Hubspot Marketing

JANUARY 22, 2025

The American restaurant chain credits its cheeky humor on social media for helping it connect with Gen Z audiences and boosted business. increase in same-store sales at Chilis in 2024; sales jumped 14% on the same basis in the first quarter of fiscal 2025.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them. It’s time to learn.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Rock Content

JULY 16, 2024

And if you like numbers, I’ve gotten some of them for you too: as of February 2024, Reddit has an estimated 1.2 The Beginning: Google-Reddit Deal Let’s revisit the significant news from February 2024: Google and Reddit entered into a groundbreaking licensing agreement that captured the attention of the tech community.

Gen Z 98

Gen Z User-Generated Transform SEO 98

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Search Engine Land

FEBRUARY 19, 2024

This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Local is more about experiences than listings management Below are the top five areas that location-based businesses need to focus on in 2024. Reviews on the Google Business Profile.

Gen Z 111

Gen Z Real Estate SEO Transform 111

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

illumin

APRIL 4, 2025

Our real-time insights also help track and improve your campaigns instantly through the help of advanced analytics. households watched March Madness programming in 2024, averaging 10.5 In fact, NCAA data has suggested more than two-thirds of NIL social media deals were under $1,000 in 2024. In addition, 71% of U.S.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Martech

JUNE 14, 2024

Dig deeper: Mastering the art and science of creative analytics A holiday campaign gone awry: The cost of disconnects Let’s take a look at how easy it is for data and creative teams to have the best intentions and still miss the mark in the following scenario. On average, employees waste 5.3 hours every week waiting for data from colleagues.

Gen Z 130

Gen Z Marketing Marketers Copywriting 130

Hootsuite

FEBRUARY 10, 2025

Healthcare social media benchmarks and stats: Q4 2024 How often should you post on social media in healthcare? Here are the industry averages across all major social networks as of December 2024: LinkedIn : 2.8% Gen Z is, predictably, more likely to trust AI content, whereas baby boomers are the least likely.

Law 61

Law Health Entertainment Gen Z 61

SocialPilot

APRIL 10, 2024

SMM tip for FB Consistently track and monitor your Facebook analytics to ascertain when your audience and fans are online. Use any effective Twitter analytics tools to ascertain when your targeted audience is online and then leverage the automating ability of SocialPilot’s Twitter scheduling tool to publish your tweets on those times.

Gen Z 105

Gen Z Social Media Marketing Analytics Video Marketing 105

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Buffer Marketing

JULY 28, 2024

View this post on Instagram A post shared by BROOKI (@brookibakehouse) 💡 Related : 11 Ideas for Your Instagram Reels in 2024 ⚡ Remember : Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. But it’s not the only content type you should upload.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Backlinko

JUNE 15, 2024

Today, the Temu mobile app has more than 167 million monthly active users, and annual sales are forecasted to reach $37 billion in 2024. Continue reading to find the latest statistics on Temu in 2024. Temu Monthly Active Users Worldwide As of Q1 2024, the Temu app has 167 million monthly active users worldwide. billion and $50.67

Gen Z 75

Gen Z Millennials Retail Fashion 75

Neil Patel

JANUARY 18, 2023

Fast-forward to 2023, and while search engines are still king when it comes to resources online, there’s one social site that has immense value (especially for Gen Z): TikTok. In fact, among Gen Z, TikTok ranks number 1 on the list of media usage in an internet minute. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertising 113

Scoop.it!

DECEMBER 19, 2023

Gen Z ranked second, following closely with 82%. What’s Your 2024 Business Resolution?) Use tools like Google Analytics (website analytics), Ahrefs (SEO performance), Napoleoncat ( social media managemen t) or Social Sprout (social media analytics). The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Sprout Social

MAY 19, 2025

Gen Z and millennial audiences offer the greatest potential for influencer impact. According to the 2024 Influencer Marketing Report , theyre the most frequent buyers, often making daily or weekly purchases based on influencer recommendations. Keep in mind that the data available for measurement can vary between social networks.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Social listening will become even more important, as will user-generated content.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

FEBRUARY 5, 2024

The 2024 theme is African Americans and the Arts in the US. I think one thing [businesses] need to consider, especially as our society grows, is that a lot more brands are moving toward appealing to the Gen Z audience. She mentions an example that happened on February 1st, 2024.

Gen Z 137

Gen Z User-Generated Branding Education 137

Businesses Grow

MAY 1, 2023

GenZ is suffering from mental health pressures from multiple fronts. We’ll also be back at the lodge in Tennessee in 2024! While most people are currently “meh” about the metaverse, Ipsos research shows massive economic potential and new marketing opportunities by 2030. Learn more about the Uprising in Ireland.

Gen Z 131

Gen Z Marketing Marketers CMO 131

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. You can also filter by industry and time period.

SEO 100

SEO Gen Z Entertainment User-Generated 100

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120