Martech

OCTOBER 9, 2024

22, 2024, where we’ll unveil the 2025 report’s key findings. Data Gravity, Privacy and AI Explore how data gravity, privacy and AI will continue to redefine the marketing and advertising landscape, transforming from fleeting trends into enduring industry shifts. 22, 2024 Time: 10 a.m. PT / 1 p.m.

Transform 118

Transform Marketers Marketing Advertisers 118

Set Up

OCTOBER 8, 2024

According to a 2024 report by McKinsey , companies that integrate data-driven marketing strategies into their decision-making process are 23% more likely to achieve above-average growth. Tools like predictive analytics can further enhance personalization and targeting strategies. What is the benefit of using data to find solutions?

Transform 59

Transform Energy Market Trends Marketing Strategy 59

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. What we do is position ourselves as that analytical horsepower that can sit behind them.”

Transform 144

Transform Food Analytics Place 144

Marketing Insider Group

OCTOBER 23, 2024

Data Analysis: With AI-powered analytics, marketers can gain deeper insights into campaign performance and audience engagement. Predictive Analytics AI can analyze historical data and predict future trends, helping marketers anticipate customer behavior. This reduces wasted ad spend and increases conversion rates.

Social Media Marketing 70

Social Media Marketing Transform User-Generated Marketers 70

Martech

JULY 30, 2024

Take our brief 2024 MarTech Replacement Survey Why GEO is important Impact on organic search Evolution in user search behavior What is GEO? While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

Transform 116

Transform User-Generated SEO Digital Marketing 116

Martech

JULY 16, 2024

Most analytical solutions in the market, with or without AI, often default to generic measures such as views or downloads. Marketing automation platforms , customer relationship management (CRM) systems and advanced analytics tools can provide the data and insights needed to measure performance accurately.

Finance 127

Finance Non-Profit Transform CMO 127

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121

CRM Transform Marketers Marketing 121

Search Engine Land

JULY 17, 2024

Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from personalization to online shopping habits, advertising and more. Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want.

Transform 73

Transform Shipping Communications Advertisers 73

Martech

FEBRUARY 13, 2025

In 2024, 2,324 genAI tools accounted for 77% of growth in the marketing technology landscape, highlighting AIs significant industry impact. For social, analytics and scheduling tools are widely used, while AI-driven community engagement and influencer management face resistance. Social: Customer service and support (14.6%). Processing.

Transform 140

Transform Copywriting Marketers Marketing 140

Martech

AUGUST 7, 2024

However, it’s potentially transformational for those who invest in a forward path. Dig deeper: From efficiency to efficacy: 2024’s B2B marketing revolution The challenge: Context For all that large language models know, they’re nearly unusable for sales and marketing use cases. Probably not. Do you need all those things today?

Transform 129

Transform Marketers Marketing Marketing Automation Platform 129

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. trillion in 2024 to $8 trillion by 2027. trillion in 2024 to $8 trillion by 2027. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

eCommerce 124

eCommerce Customer Retail Shipping 124

Martech

AUGUST 8, 2024

Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge. Take our brief 2024 MarTech Replacement Survey It can be a game changer when it comes to marketing technology stacks. Are you getting the most from your stack?

Key Performance Indicator 126

Key Performance Indicator Transform User-Generated CMO 126

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers looking to introduce AI into their business are best to choose a proven and profitable use case as their first step – that is what predictive analytics offer.

Advertisers 59

Advertisers Advertising Transform Energy 59

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. Dont feel like youre prepared?

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 112

Transform Customer eCommerce Key Performance Indicator 112

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. BONUS : See how Boathouse’s CEO Study on Marketing and the CMO has changed with a look back at the 2024 study. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy. Here’s why it matters and how it can be done.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. This will lead to higher demands for all digital experiences to be accessible in 2025.

Customer 127

Customer Direct Mail Transform Health 127

Martech

JUNE 2, 2025

However, implementing effective AI requires organizational transformation, serious resource investment and cross-functional alignment, which many companies aren’t prepared for. The talent reality Customer care transformation experts found widespread skills gaps blocking the move to AI-enabled services.

Transform 65

Transform Customer CMO CRM 65

SocialPilot

JULY 17, 2024

Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. Instagram and TikTok are the most effective platforms for this industry, where visually appealing transformations and practical tips drive significant engagement. What works for your industry might not work for others. Posts per week: 3.7

Transform 64

Transform Food Education Fashion 64

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. Startups can be very agile.

SEO 129

SEO Gen Z Finance User-Generated 129

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). He anticipates that enhanced editing tools and expanded analytics will empower creators and brands to optimize content, leading to a surge in video-first campaigns on the platform.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketers 130

Marketing Insider Group

JUNE 18, 2024

Image Source But as we stride into 2024, does this classic model still hold water? With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. Digital Transformation Digital transformation profoundly impacts sales strategies.

Transform 120

Transform Direct Mail Customer Journey User-Generated 120

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. Content creation A 2024 global survey revealed that 42% of marketers use AI tools daily or weekly for writing or generating content. Content repurposing You can repurpose content easily by transforming existing materials into new formats.

Content Marketing 129

Content Marketing Transform User-Generated Marketers 129

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 136

Analytics Transform Key Performance Indicator CRM 136

Martech

JUNE 10, 2024

Addressing the keynote audience at PegaWorld 2024, Trefler was describing Pega GenAI Blueprint, a solution designed to materially advance his longstanding vision of the autonomous (i.e. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign up now Processing. effectively self-optimizing) enterprise.

Transform 89

Transform User-Generated Analytics Customer 89

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Marketers are already boosting campaign activity, with an average 30% increase in campaigns in 2024 compared to 2023. However, capturing the benefits of personalization for businesses and customers comes at a cost.

Transform 79

Transform Price CMO eCommerce 79

Hubspot Marketing

AUGUST 20, 2024

Transform long-form content into short-form educational social media posts. Take SEO analytics company Ahrefs. Dive deeper into these use cases and find a list of helpful tools in her article, 17 Best AI SEO Tools & How to Use AI in 2024 [New Data]. How else can you use AI to repurpose content?

User-Generated 129

User-Generated Food Marketers Marketing 129

Martech

JULY 29, 2024

Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Now it’s your turn to give MarTechBot a try. Processing.

Management 122

Management eCommerce CRM User-Generated 122

Scoop.it!

NOVEMBER 7, 2024

Predictive analytics helps us determine what content to add to newsletters instead of spending hours figuring out what content will make readers click. By 2024, that number jumped to 9%. AI For Email Coding AI is transforming the way we convert email designs into responsive HTML, eliminating manual labor.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

Buffer Marketing

OCTOBER 31, 2024

Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. Before-and-after transformations Everyone loves a good transformation story. Side-by-side comparisons, carousel posts, and reveal videos are all great ways to share these transformations.

Transform 117

Transform PR Product User-Generated 117

Sprout Social

FEBRUARY 29, 2024

Let’s explore the core AI functionalities transforming businesses today, from machine learning and natural language processing to deep learning for AI automation. Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making.

Transform 143

Transform User-Generated Analytics Market Trends 143

Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 127

Analytics Transform Market Trends Customer 127

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. Is 2024 about doing more of the same? 2024 is the year to consider a different route — not just fine-tuning efficiency but aiming for a significant leap in effectiveness. Get MarTech!

Key Performance Indicator 137

Key Performance Indicator Transform Marketing Mix Marketers 137

Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Transform 127

Transform Advertisers Advertising Law 127

Sprout Social

MAY 29, 2025

Facebook ranks among the top ROI social channels for 28% of marketers A global survey of marketers in October 2024 revealed that Facebook is widely considered the platform that delivers the highest ROI (28% of respondents). Instagram, TikTok and YouTube came in second. Each was mentioned by 16% of respondents.

Gen Z 83

Gen Z Social Media Marketing Transform Marketers 83