Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. But AI features are also being added to CRMs, note apps, and more. Leverage solutions like CRM and CDP.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Welcome Software

MAY 4, 2025

Meanwhile, B2C providers like Shopify and BigCommerce are making a huge grab for B2B commerce business. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. Adding B2B features onto a B2C platform can’t solve the complexities of B2B commerce. B2C-first means limited scalability.

B2C 52

B2C Manufacturing eCommerce Transform 52

Set Up

FEBRUARY 25, 2025

In 2024, the Set up Marketing Relationship Survey revealed that 55% of Clients prefer specialist Agencies over generalists, emphasizing expertise over breadth. The 2024 Set up Marketing Relationship Survey also revealed what kinds of disciplines Clients were hiring.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Sprout Social

NOVEMBER 15, 2024

Salesforce: There’s a first time for everything As the company behind a leading CRM software, Salesforce is a B2B marketing icon. When CEO, Marc Benioff, published his first LinkedIn post on October 30, 2024, it rocked the network’s algorithm. At time of publishing the post has over 18,000 likes, 800 comments and 1,900 reposts.

Branding 83

Branding Communications Thought Leadership PR 83

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. For B2C companies, content nurtures prospect relationships and drives sales, improving lead generation, conversion rates, web traffic, and brand trust.

B2C 59

B2C Content Marketing CRM Marketing 59

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Share data using CRM dashboards where everyone can see lead interactions.

Transform 81

Transform Marketing Marketers Gen Z 81

Martech

DECEMBER 6, 2023

The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

B2C 112

B2C CRM Performance Marketing Customer 112

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The length of the sales cycle.

Marketing Automation Platform 129

Marketing Automation Platform Key Performance Indicator B2C Marketing 129

Martech

DECEMBER 11, 2023

Prebuilt integrations with popular CRM programs make this process easier for marketers. B2C marketing might focus on using technology to personalize the customer experience and drive sales. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Customer Journey 120

Customer Journey CRM B2C Marketing 120

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. This will result in a lot of junk pouring into your CRM. See terms.

Search Marketers 101

Search Marketers CRM B2C Analytics 101

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. For example, say one of your goals is to enter the APAC market by 2024. The role of chief marketing officer (CMO) is changing dramatically.

CMO 129

CMO Communications Finance B2C 129

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. Headline/description-level reporting beyond impressions would be a big win for 2024, although I’m not holding my breath.

eCommerce 101

eCommerce Advertisers Advertising B2C 101

Lusha

JULY 22, 2024

This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques. B2C: Highlight personal benefits, create an emotional connection, and aim for a quick close. When would be a better time to reach you?

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Martech

JANUARY 26, 2024

Dig deeper: 2024 Predictions: Social media’s evolution Leveraging social media analytics “Social is such a unique space that we’ve also gotten into [leveraging] social listening not only for the marketing organization, but finding ways to bring insights to sales,” said Kraines.

Social Media Marketing 129

Social Media Marketing B2C CMO Management 129

Martech

SEPTEMBER 19, 2024

That is, unless you ask Google’s Gemini, which told me 2024 is the first time. This is the second year that Salesforce ’s Dreamforce and HubSpot’s Inbound conferences happened in the same week. This is ironic and/or funny given the “AI is everything” theme of both conferences.

User-Generated 62

User-Generated Customer Journey Analytics Influencer Marketing 62

Rock Content

FEBRUARY 16, 2024

For example, if you find you are too inexperienced or busy to spend the time required to create, execute, and monitor a strategy, look for a list of B2C or leading B2B content marketing companies to consider. For example, check out this list of health information resources for marketing in 2024. Yet, there is another option.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

SocialPilot

JANUARY 31, 2024

billion in 2024. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. With its horizon expanding in B2B, it is also well renowned in the B2C industry. It is globally recognized for its Customer Relationship Management (CRM) software solutions.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

Sprout Social

JANUARY 9, 2024

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 135

Analytics Transform Key Performance Indicator CRM 135

Martech

JANUARY 23, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Information from our customer service system comes back into our central system and we use that to make better recommendations. We’re trying to take all this data and really make that one-for-one experience for customers.”

eCommerce 121

eCommerce Price Shoppers Customer 121

Customers.ai

OCTOBER 17, 2024

Note: Pricing info is as of October 2024** 1. Integrations : One G2 reviewer noted, “The integrations with email and CRM systems allow us to instantly follow up with leads, which is essential for our business.” It integrates with various CRM and email marketing platforms to automate follow-ups. Rating: ★★★★☆ (4.6/5)

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

OCTOBER 17, 2024

Note: Pricing info is as of October 2024** 1. It integrates with various CRM and email marketing platforms to automate follow-ups. Ease of Use : Another reviewer on Capterra mentioned, “We had our pop-ups and lead forms running in no time, and it was super easy to integrate with our CRM.” Customers.ai Rating: ★★★★☆ (4.6/5)

eCommerce 52

eCommerce Price User-Generated CRM 52

Businesses Grow

DECEMBER 16, 2024

I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Ive always believed in the craft of marketing, but 2024 showed me its unparalleled ability to save a businessor sink it. I host a community called RISE that’s dedicated to the future of marketing. Yes, it works.

Gen Z 100

Gen Z Marketing Marketers B2C 100

Unbounce

OCTOBER 24, 2023

billion by 2024. And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

billion by 2024. And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Chief Martec

MAY 6, 2025

We re-asked the question of which platform martech and marketing operations leaders considered to be the center to see any shifts from 2024 to 2025. In B2B companies, there was very little change: most consider either their CRM or their marketing automation platform (MAP) to be the center.

B2C 79

B2C Marketing Automation Platform Law User-Generated 79

Martech

JUNE 25, 2024

Across the board, CRM, MAP, CDP and CDW (cloud data warehouses) are considered the center of their martech stack. B2B companies prefer CRM and MAP, whereas B2C companies favor CDP or CDW as the center platform. In B2C, we need a little data about a lot of people. In B2C, we need a little data about a lot of people.

B2C 105

B2C CRM Product Marketing Management 105

Customers.ai

JANUARY 2, 2024

Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. CRM Integrations : Send contact enrichment data directly to your CRM with Klaviyo, Mailchimp, Google Sheets, Zapier, and more. The more you know about your customers and prospects, the better. Where is Customers.ai

Transform 94

Transform Outbound Marketing CRM B2C 94

Martech

JULY 26, 2024

Take CRM as an example. CRM plays a very different role across industries. For example, many reports show high failure rates for CRM implementations. B2C, B2B and B2B2C). Take CRM as an example: The CRM Value Matrix Reflecting on the reasons for CRM implementation to fail, the CRM Value Matrix adds some nuanced insights.

Pharmaceutical 115

Pharmaceutical CRM B2C eCommerce 115

Lusha

DECEMBER 9, 2024

This guide will explain B2B email marketing and give you tips to improve your outreach in 2024. Integrate with Your CRM : Easily sync Lusha data with your Customer Relationship Management system, ensuring your sales team always has the most up-to-date information. Can it connect with your CRM and other marketing software?

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. However, its reach is far broader than that. of people over the age of 18 in the U.S.

Gen Z 120

Gen Z Law B2C Entertainment 120