Martech

DECEMBER 4, 2024

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 121

eCommerce Customer Retail Transform 121

Martech

AUGUST 15, 2024

It fuels future sales and shapes brand perception, both undeniably crucial, but notoriously tricky to measure. It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Build a brand that fuels demand.

Finance 122

Finance Customer loyalty Entertainment Price 122

Martech

SEPTEMBER 18, 2024

The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.

Branding 74

Branding Transform Customer Acquisition Customer loyalty 74

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. never tried).

Copywriting 127

Copywriting Transform User-Generated PR 127

Marketing Insider Group

OCTOBER 23, 2024

It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts. Quick Takeaways: From content creation to customer interaction, AI marketing tools streamline tasks, allowing marketers to focus on strategy and creativity. Let’s find out! What is AI in Social Media?

Social Media Marketing 71

Social Media Marketing Transform User-Generated Marketers 71

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. Email: Business email address Sign me up! Processing.

Branding 86

Branding Retail eCommerce Customer loyalty 86

Sprout Social

NOVEMBER 4, 2024

According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions. Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Or something like that.

Gen Z 120

Gen Z Millennials User-Generated Shoppers 120

Set Up

OCTOBER 15, 2024

The holiday season means show time for a number of industries, meaning Brands need to be on their A-game. With fierce competition and distractions abound, how can your company leave a lasting impression during the holidays to maintain Brand loyalty during the holidays and beyond?

Transform 59

Transform Branding Shipping Customer loyalty 59

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 123

CRM Transform Marketers Marketing 123

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 117

Transform Energy PR Customer loyalty 117

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The affirmation they need that their strategy actually succeeded at building loyalty and evangelizing their mission. What is brand love? Stay with me here.

Branding 79

Branding Health Education User-Generated 79

Martech

JULY 30, 2024

Initially, most startups concentrate on building brand awareness in local markets and attracting early adopters with limited budgets. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

CRM 115

CRM Marketers Marketing Customer loyalty 115

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand. Processing.

Customer 116

Customer B2C CMO Customer Journey 116

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. But what if small business owners could grow their audience and deepen trust in their brand by borrowing a page from the nonprofit playbook? The result was always disappointing.

Whitepaper 117

Whitepaper Thought Leadership Marketers Marketing 117

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketers 98

Marketers Marketing Promotion User-Generated 98

Marketing Insider Group

AUGUST 13, 2024

It can also elevate your brand and drive more bookings. Estimates by Statista suggest the global travel and tourism industry will bring in more than $900 billion in revenue in 2024, so you’ll want to ensure you get a piece of that pie. Keeping your subscribers informed and engaged nurtures loyalty and encourages repeat bookings.

Content Marketing 125

Content Marketing Transform User-Generated Marketers 125

Vertical Response

AUGUST 25, 2024

Personalization and community support are key to creating meaningful connections with customers, enhancing brand loyalty during the holiday season. Plan Your Holiday Marketing Strategy Early Starting your holiday marketing strategy early helps you stay ahead of competitors and capture customer attention before the busy season.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Sprout Social

APRIL 8, 2025

According to Sprouts 2024 Content Benchmarks Report , 81% of consumers wanted to see more short-form videos from brands. Whether youre a local service provider or a global e-commerce brand, these are a few reasons to embrace the power of Pinterest. Boost brand awareness Pinterest is built for discovery.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Customers.ai

DECEMBER 20, 2024

Thats what separates brands with loyal customers from the ones stuck chasing their next quick sale. According to studies, a 5% increase in customer retention can boost profits by up to 95%. But heres where most brands get it wrong — they lean too hard on one side. Its all about responding to customers.

eCommerce 87

eCommerce Shipping Customer loyalty Marketers 87

Customers.ai

DECEMBER 4, 2024

pic.twitter.com/UrkJBJ6RgZ — CustomersAI (@CustomersAI) November 22, 2024 So that’s what we are giving you. Brand Spotlight: Nike Nike nails this approach with their clean, minimalistic signup forms. Brand Spotlight: Canva Canva does an incredible job leveraging their website for email growth.

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. How can your brand harness SoLoMo? For example, their keynote speaker was Tennessee native and customer loyalty expert Brittany Hodak, who shared her “Superfan Formula.” But SoLoMo has become the backbone of modern event promotion.

Event Marketing 113

Event Marketing Finance Customer loyalty Marketers 113

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. It supports images, videos, customer interactions, and ads, with the added benefit of including links directly in posts and messages.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. Brand Marketing: Back to Basics 6. Smart brands are building smaller, engaged communities around shared interests. They choose brands reflecting their values.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Remember a few years ago when op-eds used to claim influencer marketing was a fad? What is the creator economy?

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Search Engine Land

JULY 25, 2024

SEO can be seen as “OK to turn off for a bit,” while a brand rests on its laurels, assuming that the current performance won’t worsen during the downturn. But if you fail to support brands or examine how your core customers’ needs evolve, you will likely jeopardize your medium to longer-term performance. In 2009, the entire U.S.

SEO 108

SEO Management Price Thought Leadership 108

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. Online shopping is expected to increase 8-9% YoY in 2024, reaching around $296 billion in sales,” according to Queue-it’s 2024 predictions. Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s about engaging with customers on a personal level, building trust, and cultivating a sense of community to nurture long-term loyalty — not just driving immediate sales.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Search Engine Land

AUGUST 12, 2024

Successful paid search advertising in 2024 requires a balanced approach that aligns with overall business goals. Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. While efficiency is important, it should not be the sole focus.

Key Performance Indicator 85

Key Performance Indicator Advertisers Advertising Analytics 85

Martech

MAY 12, 2025

Additionally, over 40% of consumers in 2024 leaned on third-party review sites such as Yelp to help them make purchasing decisions. Not only do you need to ensure theyre everywhere customers are shopping, but they need to capitalize on every stage of the buying journey, as each is an opportunity to help achieve their goals. Processing.

Retail 106

Retail Affiliate Marketing Customer loyalty Advertisers 106

Welcome Software

JULY 23, 2024

Personalization: Improves customer experience Increases engagement and conversion rates Enhances customer loyalty and retention Enables a more efficient use of marketing personas Getting started with personalization When getting started with personalization, brands often get stuck on who to target, with what kind of experiences.

Customer loyalty 53

Customer loyalty Retail Price Promotion 53

Sprout Social

MARCH 18, 2025

This month, were spotlighting brands who use influencer marketing to inform their strategy beyond social content, and how that leads to sustainable business growth. These brands illustrate what it takes to craft memorable, full-funnel influencer strategies, and can help inspire your own partnerships.

Health 60

Health Influencer Marketing Food Retail 60

illumin

FEBRUARY 19, 2025

Attracting new app users can be difficult for even the most successful brands. But some brands are doing this with massive success. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy. Leverage loyalty Customer loyalty is king in 2025.

Customer loyalty 92

Customer loyalty Marketers Marketing Retail 92

SocialPilot

JANUARY 19, 2025

Perhaps you’re curious about which platforms your customers are most likely to leave feedback on or how to leverage those reviews to boost your brand reputation and attract new business. Buckle up because we’re about to take you on a whirlwind tour of the world of online customer reviews.

Shoppers 49

Shoppers Customer loyalty Transform Management 49

Use Insider

NOVEMBER 29, 2024

What you’ll learn: YouTube vs TV: Which is better in 2024 How to market your business like Donald Trump How to target cold traffic on Meta How to create a killer AI chatbot The podcast also features expert guests. Greg dives deep into how brands can adapt and thrive in today’s fast-paced digital landscape.

Millennials 52

Millennials Marketers Marketing Customer loyalty 52

Whos Mailing What

JUNE 26, 2025

They help you enhance customer loyalty and create a positive image that leads to increased business. MEET THE MAILERS Meet The Mailers: Forward-Thinking Solutions & Practices By Paul Bobnak December 26, 2024 In this episode, we talked with Snowball Print Marketing about the company’s forward-thinking solutions for customers.

Direct Mail 64

Direct Mail Manufacturing Shipping Industry Insights 64

Martech

MARCH 31, 2025

What if the key to customer loyalty isnt faster shipping or flashier ads but a cleverly timed stroll down memory lane? In 2025, a new wave in customer experience (CX) is gaining traction. Memory-driven CX using the past to spark joy in the present is quietly reshaping how brands forge unbreakable customer bonds.

B2C 123

B2C Branding Customer loyalty Shipping 123