Martech

SEPTEMBER 30, 2024

2024 has brought us into the “trough of disillusionment” for generative AI. It also lowers customer acquisition costs (CAC), which is every CMO’s golden ticket to “doing more with less.” Again, these aren’t hand-waving claims — as of 2024 — the market has already proven them. It just isn’t yet widely known and mainstream.

Transform 140

Transform CMO Marketing Marketers 140

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Only 24% of CMOs feel confident about their 2024 funding. One CMO reduced her martech spend by 40% and saw lead quality improve. Marketing budgets are down 15% year-over-year. They’ve stopped playing defense.

Transform 127

Transform CMO Marketing Marketers 127

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Well, smart CMO, what would happen to your email revenue if you did invest?

CMO 128

CMO Email Marketing Influencer Marketing Promotion 128

Martech

JULY 29, 2024

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% While a direct correlation has not yet been made between AI adoption and the scores, is it any surprise that Forrester’s recently announced 2024 CX Index had its biggest decrease (1.6%) between 2024 and 2023?

Transform 140

Transform Branding CMO Education 140

Martech

AUGUST 14, 2024

Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 123

Email Marketing Marketing Marketers CMO 123

Martech

NOVEMBER 25, 2024

Source: MartechTribe, 2024 Companies need to strike a balance between opportunity and cost. Source: MartechTribe, 2019-2024 Companies must balance these agendas, recognizing that both are essential. Source: MartechTribe, 2024 CIO-CTO-CFO group Focuses on cost and control management. There are generally three stakeholder groups.

Transform 120

Transform Marketing Automation Platform CMO Management 120

SmartBrief - Marketing

MARCH 26, 2025

The implications are profound not just for CMO job security, but for marketing’s ability to fulfill its potential as a core driver of business growth and transformation. According to PWC’s recent CMO study, “CMOs face a complex landscape. 2x in revenue growth.

CMO 92

CMO Transform Analytics Communications 92

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care.

Market Research 130

Market Research Shoppers CMO Retail 130

Martech

JULY 23, 2024

For example, John Schultz, CMO at Viant, said: “This reversal on cookie deprecation largely changes nothing for an industry that has already moved beyond third-party cookies. ” Jamie Domenici, CMO at Klaviyo: ““Google’s cookie reversal today shouldn’t change how marketers interact with customers. Processing.

CMO 129

CMO Advertising Advertisers Branding 129

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. Adoption is already underway.

Customer loyalty 130

Customer loyalty CMO Retail Customer Journey 130

Hubspot Marketing

NOVEMBER 4, 2024

Examples: Audiense , Brand24 Customer Feedback and Sentiment Analysis In JPMorgan’s 2024 Business Leaders Outlook , nearly half of surveyed companies reported using AI tools like ChatGPT, virtual assistants, and chatbots. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service.

Analytics 125

Analytics Customer Journey CMO Marketing 125

The CMO Survey

NOVEMBER 12, 2024

The post Fall 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

Martech

JULY 15, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO for a national hotel chain. Context) You are the CMO for a national hotel chain. Tone) Please keep responses simple.

Customer Acquisition 116

Customer Acquisition Customer CMO Key Performance Indicator 116

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

AUGUST 12, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Context) You are CMO for a large consumer brand. Now it’s your turn to give MarTechBot a try.

Customer 116

Customer B2C CMO Customer Journey 116

The CMO Survey

APRIL 22, 2024

The post Spring 2024 appeared first on The CMO Survey.

CMO 130

CMO 130

Sprout Social

JANUARY 30, 2025

Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social. Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award.

CMO 104

CMO Gen Z Thought Leadership Entertainment 104

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” According to Forrester’s March 2024 Consumer Pulse Survey, only 31% of U.S. Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. Keep in mind, U.S.

Manufacturing 132

Manufacturing CMO User-Generated Product 132

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 145

Customer Transform CMO Retail 145

Sprout Social

SEPTEMBER 12, 2023

Download The CMO’s Social Marketing Agenda for 2024 The post The CMO’s social media marketing agenda for 2024 appeared first on Sprout Social. Use this resource to identify the biggest ways your brand can capitalize on the power of social media in the coming year.

Social Media Marketing 141

Social Media Marketing CMO Entertainment Marketing 141

Martech

AUGUST 8, 2024

Navigating the challenges of the martech maze As a CMO wrestling with your martech stack, you’re likely encountering several key issues: Data integration and insight generation: Many marketing organizations struggle to create a cohesive ecosystem where martech tools effectively share data. Are you getting the most from your stack?

Key Performance Indicator 123

Key Performance Indicator Transform User-Generated CMO 123

Martech

JANUARY 16, 2025

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. Marketing performance in 2024 was significantly down across channels and activities. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG.

Transform 129

Transform User-Generated CMO Marketing 129

Martech

NOVEMBER 13, 2024

Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Hubspot Marketing

JANUARY 8, 2025

And by everyone, I mean Social Media Budget Stakeholders Here are the usual suspects involved in the social media marketing budget process: CMO and marketing managers+: Responsible for setting the strategy, communicating the requested budget to leadership, and guiding the execution of activities. to marketing on average.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Martech

AUGUST 6, 2024

For example, let’s say MOps is marketing if it fulfils at least two of these conditions: It reports to the CMO. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Because nobody has determined what “is” or “isn’t” means in this context. Processing.

CMO 113

CMO Marketing Marketers Promotion 113

Martech

DECEMBER 3, 2024

“That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. What is working in 2024 Despite all the above challenges, Demandbase is identifying strategies that are proving beneficial in the B2B space. The full report on B2B advertising in 2024 can be downloaded here (registration required).

Marketing 121

Marketing Marketers Advertising Advertisers 121

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

Retail 125

Retail Transform Shoppers Advertising 125

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Even typing the word makes me squirm. Maybe the anxiety isn’t so dramatic after all.

Non-Profit 100

Non-Profit CMO Energy Marketing Mix 100

Hubspot Marketing

NOVEMBER 18, 2024

According to a 2024 Statista survey : 22.4 While almost half (47%) of brands in 2024 spend less than $10K, anywhere from roughly 8-20% of brands also spent anywhere between $11K and $500K! Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO 111

CMO Customer Acquisition Customer Journey Management 111

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. She provides fractional CMO services to B2B technology and professional services companies. “I Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Hubspot Marketing

DECEMBER 19, 2023

It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. In 2024, more niche sports will follow. In 2024, the size of tech startups will continue to shrink, and we’ll see even leaner operations make bigger profits. Here’s what they said: 1.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

Martech

OCTOBER 1, 2024

It showed me at the center of five interconnected circles representing different business functions: CEO, CFO, CRO, CMO and CDO. The marketing budgets you’re about to spend in Q4 of 2024 will not have any measurable impact on sales for at least two quarters. About a year ago, a CEO introduced me to his team with a Venn diagram.

Finance 118

Finance Marketing Marketers CMO 118

Martech

MAY 12, 2025

of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement.

CMO 83

CMO Marketing Marketers Price 83

The CMO Survey

DECEMBER 10, 2023

Major trends in Martech for 2024: the real changes underway in a 99% platitude-free report. The post Martech for 2024 appeared first on The CMO Survey.

CMO 100

CMO 100

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Hootsuite

DECEMBER 9, 2020

Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. Try it for free today. Get Started.

CMO 145

CMO Customer Acquisition CRM Social Media Marketing 145