Hubspot Marketing

MAY 9, 2025

In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types. Doing a better job of serving a broader consumer base leads to higher customer acquisition and retention rates.

Market Trends 99

Market Trends Marketing Mix Key Performance Indicator Marketing 99

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. The 2024 Influencer Marketing Report reveals that 59% of influencers consider a clear budget and payment structure the most important criteria when choosing a brand partner. Why is a roadmap important?

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketing Marketers 101

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 62

Analytics Customer Acquisition CRM Marketing 62

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Customers.ai

DECEMBER 20, 2024

Get our launch checklist pic.twitter.com/qgq0haO0Up — CustomersAI (@CustomersAI) November 27, 2024 Its the difference between a brand that reacts to problems and one that creates memorable experiences. "The platform is intuitive and packed with powerful features, but what truly sets it apart is the outstanding customer support."

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Welcome Software

MAY 21, 2025

but here's how to play offense (not just defense) There's been a 55% increase in experiments run in 2024 versus two years ago, with an astounding 900 billion test impressions on the Optimizely platform last year. They're crushing it with 600 variants in 2024 and already200 in Q1 2025 alone. Five years ago?

Transform 52

Transform Shipping Customer Acquisition Finance 52

Hubspot Marketing

APRIL 7, 2025

In 2024, just 1% of software included autonomous agents, but by 2028, that number may rise to 33%. In this post, I explore what autonomous agents are, what they can do for you and your customers, and how to implement one at your organization. Theres always that one business metric, says Hamilton. Define objectives.

Customer 70

Customer Real Estate Customer Acquisition Energy 70

Martech

JUNE 24, 2024

Take our brief 2024 MarTech Replacement Survey Updated answer: As the CMO of a national hotel chain, connecting customer experience to strategic capabilities is crucial for driving growth and profitability. This KPI reflects both customer demand and the value customers perceive in your hotel’s offerings.

Transform 109

Transform CMO Key Performance Indicator Customer loyalty 109

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. However, that's going to come with the price tag of being able to show measurable impact.

CMO 87

CMO Customer Journey Transform User-Generated 87

Use Insider

DECEMBER 13, 2023

Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. Email marketing encompasses a wide range of email formats, from promoting products and services to sending monthly newsletters and updates to building relationships and fostering customer loyalty with promos and offers.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Lusha

JULY 21, 2024

This guide to high-performing B2B marketing funnels in 2024 covers essential steps, actionable tactics, the latest tools, and key metrics to optimize your results and drive growth. At its core, a B2B marketing funnel is a visual representation of the customer journey. What is a B2B Marketing Funnel?

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off.

Transform 133

Transform CMO Customer Acquisition Finance 133

SocialPilot

NOVEMBER 8, 2024

Some of the Yext alternative might offer more affordable pricing plans that better fit your budget. Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. SocialPilot Reviews Yext Birdeye Podium Vendasta Pricing $25.5

Management 48

Management Non-Profit User-Generated Price 48

Search Engine Land

NOVEMBER 20, 2023

This article will look beyond the surface at the full spectrum of costs associated with doing SEO well, enabling you to approach 2024 well-prepared for SEO success. The problem with generic SEO costs Unfortunately, there is a problem with this pricing model as it relates to SEO. As we head into 2024, SEO is hyper-competitive.

SEO 101

SEO Customer Acquisition Communications User-Generated 101

Search Engine Land

OCTOBER 6, 2022

and poised to surpass Walmart as the number one retailer overall by 2024. Sponsored product campaigns are easy to create and allow you to control your costs by setting a price on how much you’ll spend per click. It allows you to create personalized content and can go a long way toward reducing your customer acquisition costs.

Advertisers 80

Advertisers Advertising Real Estate Shoppers 80

Litmus

SEPTEMBER 24, 2024

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? Plan holiday emails Anticipating 2024 Black Friday trends What’s Black Friday trends are expected to hit the inboxes this BFCM season?

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Use Insider

APRIL 23, 2024

Insider enables you to send all sorts of personalized messages on these channels, including price drop and back-in-stock alerts, event reminders, and more. Price drop or back-in-store campaigns for products that customers have shown interest in. A 700% increase in customer acquisition. And much more.

Management 52

Management User-Generated Customer Journey Analytics 52

Hubspot Marketing

MARCH 21, 2024

One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics.

Marketing 125

Marketing Marketers User-Generated Promotion 125

Welcome Software

NOVEMBER 18, 2022

.” It’s the classic conundrum of being data rich but insight poor – especially when businesses hold more data about their customers than ever before. And with the demise of third-party cookies in 2024, first-party data will only increase in importance to marketers. Indeed, 56% of U.K.

Customer Acquisition 40

Customer Acquisition CRM Customer Journey Price 40

Welcome Software

NOVEMBER 18, 2022

.” It’s the classic conundrum of being data rich but insight poor – especially when businesses hold more data about their customers than ever before. And with the demise of third-party cookies in 2024, first-party data will only increase in importance to marketers. Indeed, 56% of U.K. Connected experiences at scale.

Customer Acquisition 40

Customer Acquisition CRM Customer Journey Price 40

Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook. What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. billion by 2024. Twitter chatbots can: • Automatically tweet and re-tweet a user’s posts. Like, follow and unfollow accounts.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Unbounce

OCTOBER 24, 2023

billion by 2024. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition. In fact, the industry is so big (“Hooow biiig isss iiit?”) See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

billion by 2024. It is building brand and product awareness, promoting the software, differentiating between the different price tiers (if you have multiple tiers available), bringing your SaaS to market, and positioning it against the competition. In fact, the industry is so big (“Hooow biiig isss iiit?”) See what I did there?)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Duct Tape Marketing

AUGUST 22, 2024

By designing journeys that customers ACTUALLY want to follow, your business can drive growth more effectively. [12:00] 12:00] Acquisition and Retention A fractional CMO should focus on both customer acquisition and retention. However, that's going to come with the price tag of being able to show measurable impact.

CMO 69

CMO Customer Journey Transform User-Generated 69

Search Engine Land

JULY 1, 2024

You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. Influencer marketing and creator content Harnessing the power of influencers is essential to maintaining a competitive edge across Instagram and Facebook in 2024.

SEO 106

SEO PR User-Generated Shoppers 106

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. Easily communicate with customers on all channels they interact with and provide a consistent message. Customer acquisition. Reach potential new customers by leveraging existing customer profiles.

Customer Acquisition 124

Customer Acquisition Advertising Advertisers Customer 124

Unbounce

AUGUST 13, 2024

Updated on August 13, 2024. More leads mean more potential customers, which means more potential revenue, which means… good things. Without leads, your business has no potential customers to convert into paying clients. Effective lead generation strategies can decrease customer acquisition cost (CAC).

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Digital Marketer

NOVEMBER 20, 2024

Scott Cunningham Coaching businesses: Throughout 2024, we saw a big shift from high-ticket, one-call-close coaching offers back to low-ticket front-end programs that allow coaches to first build trust with their audience before committing to high-ticket programs. Solve for the customer. Test pricing, locations, recipes.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Hubspot Marketing

FEBRUARY 8, 2024

Image Source Fast forward to 2024, the website has a new look with lots of pages, resources, and clear calls to action. Their objectives were to: reduce customer acquisition cost. Keywords related to services, pricing, or transactional actions are good examples. Image Source Their strategy? Focus on long-tail keywords.

Transform 133

Transform User-Generated Marketing Marketers 133