illumin

JANUARY 14, 2025

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. Here are five brands using Pinterest to build successful campaigns in 2024. As the name suggests, these items aren’t available in mainstream stores.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. These networks include: Instagram According to the 2024 Social Media Content Strategy Report , 84% of social media users have an Instagram profile, making it the most popular social media network across ages.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hootsuite

APRIL 9, 2025

of users into buyers in 2024. The three fastest growing social platforms are Instagram, Pinterest, and LinkedIn The top four fastest growing social platforms all had double digit year over year growth in 2024. Similarly, X (Twitter) usage dropped from 33% in 2014 to 17% in 2024. Global social media usage statistics 1.

Gen Z 108

Gen Z Social Media Marketing User-Generated Millennials 108

Buffer Marketing

JULY 22, 2024

The 5 components of social media advertising Different social networks have different components in their ads manager. Image Source The options look similar in Instagram advertising (within Meta Ads Manager). GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Hubspot Marketing

SEPTEMBER 16, 2024

As Gen Z and Gen Alpha take hold and become the next class of founders, CEOs, and CMOs, I believe this trend will only continue to grow. Inside Out if it was filmed in my head pic.twitter.com/wi0XsmUGaC — Jason Levin (@iamjasonlevin) July 6, 2024 Step 2. Instead, we picked on product managers (again, another easy target).

Gen Z 112

Gen Z Finance Marketing Marketers 112

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? more prospects than other social media platforms (yes, you read that right) Pinterest saw a 50% YoY increase in buyable items saved to boards in 2024 Olivia’s takeaway? “If

Gen Z 118

Gen Z Affiliate Marketing Fashion Social Media Marketing 118

SmartBrief - Marketing

SEPTEMBER 18, 2024

In the marketing and advertising sector specifically, a 2024 survey in the UK-based Marketing Week found that, on average, female marketers’ full-time pay was 16% less than that of men working full-time in the sector. SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. Today (Sept.

Gen Z 95

Gen Z Millennials Advertising Advertisers 95

Sprout Social

JULY 1, 2025

After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. We built the culture Gen Z now thrives in.” This is an important area where marketing to Gen Z differs from marketing to Millennials.

Millennials 72

Millennials Gen Z Entertainment User-Generated 72

Sprout Social

MAY 14, 2025

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Hootsuite

FEBRUARY 27, 2025

YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. In 2024, users around the world spent an average of 29 hours on the YouTube mobile app each month. Its also second in consumer spending on mobile apps, right behind TikTok.

Gen Z 100

Gen Z User-Generated Marketing Marketers 100

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. Influencer authenticity Authenticity on social media is a hot topic.

Gen Z 112

Gen Z Health Influencer Marketing Food 112

Sprout Social

MARCH 27, 2025

In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Buffer Marketing

APRIL 29, 2025

To add products manually, use Commerce Manager to upload product photos and information. Here’s a handy video that walks you through how to set up your catalog in Commerce Manager. Starting April 24, 2024 , US-based Instagram shops must set up Instagram Checkouts.

Gen Z 113

Gen Z Influencer Marketing Manufacturing User-Generated 113

Buffer Marketing

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). Additionally, Buffer’s social media manager, Lindsay Ashcraft , highlights a broader trend: people seeking private communities where they feel comfortable participating.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Sprout Social

MAY 29, 2025

Plus, with more consumers making in-app purchases (currently at 13% overall and rising to 50% with Gen Z), its getting easier to track where sales and revenue are coming from. And let’s face itdifferent audiences behave differently (Hey, Gen Z on TikTok!). The pattern shifts dramatically for Gen Z.

Gen Z 82

Gen Z Social Media Marketing Transform Marketing 82

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Average daily social media use: In 2024, people spent an average of 1 hour and 37 minutes per day on social media, an 11% decrease from 2023. in May 2024. Facebook user base: Facebook boasts 38.3

Gen Z 78

Gen Z Millennials Social Media Marketing User-Generated 78

Martech

JANUARY 15, 2025

Morris pointed out Sprout Socials Q4 2024 Pulse Survey found that about one-third (35%) of consumers plan to use social media more to get customer service questions answered. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said.

Gen Z 115

Gen Z Whitepaper Social Media Marketing User-Generated 115

Hubspot Marketing

DECEMBER 10, 2024

Table of Contents Why Startups Need SEO in 2024 Why AI Overviews and AI-Powered Search Engines Matter for SEO How to Do SEO for Startups Expert Startup SEO Tips Why Startups Need SEO in 2024 There are many reasons startups need SEO in 2024, but Ill share my top four. SEO drives business growth. SEO has compounding benefits.

SEO 129

SEO Gen Z Finance User-Generated 129

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. In 2024, advancements in AI and automation will address this issue. In 2024, we don’t see this slowing down,” Scott said.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Hubspot Marketing

NOVEMBER 11, 2024

According to the 2024 Edelman Trust Barometer , trust remains a top-three purchase criteria for consumers. Daniel Ocock , the managing director of Vie Design , says that he thinks of shapes as “the secret language of design; they say a lot without saying anything at all.”

Branding 108

Branding Gen Z User-Generated Copywriting 108

Hubspot Marketing

DECEMBER 19, 2023

It’s that time of the year… We asked a few badass colleagues and expert Trendsters what they think will be huge in 2024. In 2024, more niche sports will follow. Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest.

Gen Z 129

Gen Z Non-Profit Millennials Shipping 129

Sprout Social

MARCH 13, 2025

Heres a quick snapshot: As of January 2024, there are approximately 20.8 Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. of the total user base.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. YouTube is the definitive home of video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 141

Gen Z Entertainment Transform User-Generated 141

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. With over three billion active monthly users , Facebook is still the worlds most-used social platform.

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Sprout Social

APRIL 10, 2025

Around 74% of all young people aged 15-24 engaged with TikTok in the UK in 2024, and people aged 25-34 make up the apps second-largest demographic. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 102

Gen Z Food Fashion Millennials 102

Buffer Marketing

JANUARY 9, 2025

⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 7 things you should know before running a TikTok ad I know you’re eager to get started right away, but here are a few things you should know (and a few tasks to tick off) before setting up your TikTok ads manager account.

Advertisers 108

Advertisers Advertising User-Generated Gen Z 108

Traackr

JUNE 24, 2025

Between January 1 and June 9, over 2,300 creators posted golf-related content on TikTok — a 33% increase compared to the same period in 2024. It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. Engagements surged past 53 million, up from 42 million last year.

Gen Z 52

Gen Z Branding Fashion Food 52

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S. trillion USD market cap. of all digital ad spend.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. The platform has already hit 20 million users , doubling its numbers within two months (as of late 2024). 18 to 24 years: Approximately 35% of users.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Hubspot Marketing

JANUARY 29, 2024

Fortunately, I and a few other creators are savvy enough to see what TikTok trends are coming to the forefront in 2024. Here are some TikTok predictions for 2024, according to content creators. TikTok Predictions for 2024 1. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z.

Gen Z 132

Gen Z User-Generated Education Food 132

Sprout Social

JANUARY 30, 2025

Her approach to social-first marketing helped her earn a 2024 Adweek Marketing Vanguard Award. The UK branch of the international grocer recently won two 2024 Effie Awards for Social Media , including one for Sustained Success. In her role, Mason leads a team focused exclusively on social listening and community management.

CMO 97

CMO Gen Z Thought Leadership Entertainment 97

illumin

MARCH 6, 2025

A brief look at the financial and tax preparation services world Financial services encompass a broad range of offerings designed to manage money for individuals, businesses, and governments. trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4

Gen Z 83

Gen Z Whitepaper Thought Leadership Law 83

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. So, I asked them about their plans for LinkedIn in 2024 – and they delivered.

Gen Z 128

Gen Z User-Generated Social Media Marketing Analytics 128

Sprout Social

APRIL 28, 2025

As of the third quarter of 2024, 59.8% Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post?

Branding 78

Branding Gen Z Pharmaceutical Health 78