Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Keep these preferences in mind when building your YouTube marketing strategy.

User-Generated 122

User-Generated Influencer Marketing Marketing Marketers 122

Martech

MAY 16, 2024

Video ad spend is expected to rise 16% year-over-year in 2024. billion on digital video in 2024, according to IAB’s “ 2024 Digital Ad Spend & Strategy Report.” Image: IAB, “2024 Digital Ad Spend & Strategy Report.” B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion.

Retail 132

Retail Entertainment Influencer Marketing Advertisers 132

Martech

JANUARY 16, 2025

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. There is good reason to return to these core strategic marketing building blocks.

Transform 127

Transform User-Generated CMO Marketing 127

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Ipsos , a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It’s available as self-service or with full creative support.

B2C 111

B2C Energy User-Generated Retail 111

Hootsuite

JANUARY 10, 2024

Read on for our master list of the best AI marketing tools for 2024. 25 best AI marketing tools for 2024 A quick caveat before we dive into our list of the best AI marketing tools for 2024: the “best” software for you is going to be totally dependent on your social media goals.

Price 132

Price User-Generated Copywriting Marketing 132

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 130

Gen Z Branding Food Transform 130

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit is a great resource for market research data. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

SMEI

JANUARY 12, 2024

On the morning of January 6, 2024, SMEI Vietnam, representative of Sales & Marketing Executives International (SMEI), organized the ceremony to award the Certificate of Sales Professional (SCPS – SMEI Certified Professional Salesperson ) and the Certificate of Professional Marketing Specialist.

Marketing 288

Marketing Marketers Management Market Research 288

Hubspot Marketing

APRIL 8, 2025

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. Reddit is a great resource for market research data. With that in mind, Reddit is a goldmine for anyone doing market research and voice of customer (VoC) research.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hootsuite

JUNE 6, 2024

JE — United Airlines (@united) May 18, 2024 This tweet shows United Airlines responding to an indirect mention of their brand name, not their handle. now where is HER double album — Lionsgate UK (@LionsgateUK) April 19, 2024 I love this example from @LionsgateUK. You can also watch emerging social media trends.

Management 131

Management Place User-Generated Health 131

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 102

Product Marketing Product Transform Marketing 102

Rock Content

DECEMBER 16, 2023

Here’s a closer look at some of the content marketing trends to know about for 2024 and beyond. As marketing professionals everywhere continue to process all the recent sweeping changes across the digital landscape, one thing remains certain – the continued significance of content marketing.

Market Trends 96

Market Trends Content Marketing Marketing Marketers 96

Rock Content

DECEMBER 14, 2023

Thorough data analysis is at the heart of every successful B2B marketing strategy, so staying ahead of the curve regarding emerging trends and new developments is crucial. Here’s what B2B marketers need to know for 2024 and beyond. Here’s what you need to know about how to get ahead and stay there in 2024.

Analytics 98

Analytics User-Generated Market Trends Customer Journey 98

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 126

Analytics Influencer Marketing Health eCommerce 126

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Law 113

Law Management CRM Education 113

Martech

AUGUST 12, 2024

In this instance, I had a very good market research report to start with that identified the key functionality of the category and the key players, so I didn’t have to use generative AI to assist with defining that. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Processing.

User-Generated 134

User-Generated Traditional Marketing Product Price 134

Rock Content

MARCH 19, 2024

Influencer marketing and guest blogging opportunities can be solid ways to tap into a ready-made audience that’s in the market for exactly what you’re offering. The post B2B Lead Generation: The 2024 Game Changer for Marketers appeared first on Rock Content.

Whitepaper 98

Whitepaper Marketing Marketers eBook 98

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketing Marketers 104

Sprout Social

SEPTEMBER 25, 2023

Relying on the team who owns social to disseminate insights that can inform everything from product development to market research is neither scalable nor sustainable. The post CMOs: What will you do to remove social team silos in 2024? appeared first on Sprout Social.

Transform 126

Transform CMO Education CRM 126

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Sprout Social

FEBRUARY 29, 2024

Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions. Schedule a demo to discover how Sprout can transform your marketing and care strategies.

Transform 141

Transform User-Generated Analytics Market Trends 141

Sprout Social

NOVEMBER 20, 2023

Try us out for 30 days free and see how we can help with all parts of your social media and influencer marketing efforts. The post 16 influencer marketing platforms to boost your campaigns in 2024 appeared first on Sprout Social.

Influencer Marketing 135

Influencer Marketing Affiliate Marketing eCommerce User-Generated 135

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 128

Influencer Marketing User-Generated Key Performance Indicator Analytics 128

Hubspot Marketing

JUNE 6, 2025

Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries.

Content Marketing 100

Content Marketing User-Generated Finance Marketing 100

Buffer Marketing

JULY 16, 2024

  With more than 82 million daily active users and 16 billion posts and comments (as of May 2024 ), the social media platform can be a powerhouse for brand reach and growth — but only if you know how to use it.  Trends and insights : Reddit is a goldmine for market research.

Marketing 101

Marketing Marketers Promotion Health 101

Set Up

JANUARY 21, 2025

While our previous blogs recapping the Marketing Relationship Survey highlight key communication tactics and needs to sustain and improve the Agency-Client relationships, today were simply asking: What kind of work is getting noticed and needed by Clients, and what should Agencies prioritize?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

JUNE 1, 2017

Why: You probably already receive robo-calls on behalf of various products and services, and career growth in the telemarketing space is expected to decline by 3% by the year 2024. Why: Jobs in this role are expected to decline 8% by 2024 , and it's no surprise why -- most bookkeeping is becoming automated, if it hasn't been already.

Telemarketing 145

Telemarketing PR Market Research Management 145

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. What are their needs and interests?

Social Media Marketing 94

Social Media Marketing Marketing Strategy Marketing Marketers 94

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. Podcast listenership is only going to keep growing in 2024 , particularly in Latin America where double-digit growth is still happening.

Content Marketing 83

Content Marketing Marketing Marketers Transform 83

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 134

Influencer Marketing Health Transform Marketing 134

Hubspot Marketing

MAY 13, 2025

The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 72

Copywriting Marketing Marketers User-Generated 72

Hubspot Marketing

OCTOBER 28, 2024

A survey run as part of HubSpot’s and The Next Wave’s 2024 “ How AI Is Driving Personal Productivity and Business Growth ” report found that 70% of marketers already use AI to conduct more data analyses, while 64% use it specifically to understand their customers’ profiles better.

Customer Acquisition 90

Customer Acquisition Price Customer Journey User-Generated 90

Rock Content

DECEMBER 13, 2023

What do B2B advertising trends look like for 2024, and how can you apply them to your strategies? Demystifying B2B Advertising and Understanding the Landscape The golden rule of marketing, “Know your audience,” is fundamental in the B2B landscape. What are the benefits of market segmentation in B2B?

Advertisers 52

Advertisers Advertising B2C Target Market 52

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 127

Key Performance Indicator Transform Marketing Mix Marketing 127

Welcome Software

JUNE 30, 2025

Marketers must harness data and insights to anticipate customer needs, stay ahead of trends, and deliver content that resonates, at scale, on every channel. Gartner's 2024 Senior Executive Views of CMO Leadership survey states that CMOs remit has grown from driving 5 different initiatives on average, to 8 initiatives.

Transform 52

Transform User-Generated Logistics CMO 52

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 million by the end of 2024. Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019.

User-Generated 52

User-Generated Entertainment Global Marketing Market Research 52

SmartBrief - Marketing

MAY 12, 2024

Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertising, our segment is often the lowest priority.

Branding 122

Branding Food PR Fashion 122