Martech

JANUARY 25, 2024

Welcome to 2024! So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning.

Email Marketing 137

Email Marketing Marketing Marketers Marketing Plan 137

Martech

AUGUST 1, 2024

Dig deeper: Marketers plan to up RMN spend RMN solution. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Also, many RMNs include ad opportunities within their owned channels (website, app, in-store) and “offsite” ways to connect with customers through CTV and third-party sites.

Retail 117

Retail Shoppers Advertising Advertisers 117

Hubspot Marketing

AUGUST 20, 2024

Dive deeper into these use cases and find a list of helpful tools in her article, 17 Best AI SEO Tools & How to Use AI in 2024 [New Data]. According to the 2024 ACA Survey by customer experience expert Shep Hyken, 81% of customers prefer companies that offer a personalized experience. Personalize your customer experience.

User-Generated 129

User-Generated Food Transform Marketing 129

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. Building chatbots Chatbots are a compelling AI use case in marketing.

User-Generated 142

User-Generated Marketers Marketing Advertising 142

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

JUNE 24, 2024

This guide will examine whether social media remains a helpful marketing tool in 2024. Understanding key trends is an excellent place to start when using social media as a marketing tool. Changes in how content is ranked or displayed can disrupt marketing plans and reduce the reach of posts.

Entertainment 117

Entertainment Social Media Marketing Advertising Advertisers 117

Martech

APRIL 23, 2025

Cella’s 2024 Creative Intelligence Report (CIR) highlights concerns that inhouse creative teams aren’t seen as providers of innovation, strategic value or highend creation quality. Marketing planning horizons continue to decrease, and only 39% of in-house creative teams are involved in forecasting and planning.

Analytics 108

Analytics Communications Marketing Plan Promotion 108

Hubspot Marketing

MARCH 8, 2024

Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

eCommerce 125

eCommerce Retail Customer Branding 125

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. Pepsi’s logo has evolved over the years, but always maintained its core identity. Are you getting the most from your stack?

Transform 117

Transform Energy PR Customer loyalty 117

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. Why is a roadmap important?

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketing Marketers 101

Marketing Insider Group

FEBRUARY 27, 2024

With such overwhelming exposure, it’s imperative to understand best practices, lean on an experienced marketing agency , and plan and execute strategically. What Is a Marketing Campaign? Determine a realistic budget based on your goals and the channels you plan to leverage. Budget Allocate your resources wisely.

Whitepaper 129

Whitepaper Key Performance Indicator eBook Direct Mail 129

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Martech

OCTOBER 1, 2024

Now for the prompts The following are direct excerpts and results from my conversational prompts and testing with Google Gemini Advanced in September 2024. I’m increasingly hopeful we can all start to reclaim our agency to improve our customer-focused marketing plans. Sample account data. Processing.

CRM 121

CRM User-Generated Marketing Automation Platform Marketing 121

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Hubspot Marketing

MARCH 26, 2025

Table of Contents Best Practices for Facebook Video Marketing 10 Excellent Examples of Video Marketing on Facebook Best Practices for Facebook Video Marketing 1. Gather trends to inform your video marketing plan. They produce masterful, touching marketing content like its no big deal.

Video Marketing 105

Video Marketing Entertainment Marketing Marketers 105

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. That said, what metrics are content strategists monitoring in 2024? The good news?

Thought Leadership 112

Thought Leadership Marketing Marketers Management 112

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 105

Thought Leadership B2C Marketing Marketers 105

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 106

CMO Gen Z Thought Leadership Entertainment 106

SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Are hashtags still relevant in 2024? So how do you decide which holiday to choose and which one to write off your 2024 holiday calendar?

eBook 98

eBook User-Generated Branding Marketing Plan 98

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters.

Digital Marketing 73

Digital Marketing CRM Marketing Marketers 73

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. Global ad spending in the social media advertising market is expected to reach $219.8 billion in 2024. Ad spending in the social media advertising market in the US is expected to reach $76.40 billion in 2024, making it the largest in expenditure. billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertising 106

Advertising Advertisers PR Millennials 106

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing 98

Influencer Marketing Marketing Marketers SEO 98

Martech

DECEMBER 11, 2023

As part of the strategic brand-building process, you must map desired behaviors across each channel you plan to use. Yes, you’re not building a go-to-market plan at this point. After all, you just created a work of art that’s built for 2024 — and beyond. As such, ask yourself: what behaviors help you achieve your goal?

Branding 125

Branding Customer Journey Customer Management 125

Rock Content

JANUARY 8, 2024

Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ? According to a study from Outbound Engine that was reported via Search Engine Journal, business owners often fail to build a marketing plan due to other stresses such as limited budgets or time.

Marketing Plan 88

Marketing Plan Key Performance Indicator Marketing Marketers 88

Hubspot Marketing

JANUARY 8, 2025

Another way to leverage data is to see whats trending in your industry among like-minded social media marketers. We did some digging for you, and our latest social media marketing report tells us this: 50% of marketers plan to increase their investment in social selling.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Search Engine Land

JUNE 18, 2024

Ignite Visibility, a leading digital marketing agency, has released a comprehensive study titled “Marketing Experts Reveal Winning SEO Strategies in 2024.” of marketers plan to increase their SEO spending in 2024, with content marketing receiving the largest share of the budget.

SEO 86

SEO User-Generated Digital Marketing Marketers 86

Rock Content

FEBRUARY 5, 2024

Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. I mpact on Marketers: Plan and promote your live sessions.

Entertainment 97

Entertainment Retail Industry Insights Promotion 97

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. Get the daily newsletter search marketers rely on. Forget flashy ads and vanity metrics.

Customer 93

Customer Customer loyalty User-Generated Traditional Marketing 93

SocialPilot

JANUARY 13, 2024

If you want to win Twitter in 2024, you need to understand its performance better with the latest Twitter Statistics. So while you plan to include these new features in your 2022 marketing plan, keep in mind these Twitter statistics below and use Twitter tools to magnify your reach. We got them!

Branding 105

Branding User-Generated Advertising Advertisers 105

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

MARCH 25, 2025

Marketers are doing it for themselves One of the survey’s most surprising findings is the resurgence of homegrown martech solutions, with nearly a quarter of respondents planning to add them in the next 12 to 24 months. This is a significant shift in just a few months.

Marketing Plan 82

Marketing Plan Management Place Marketing 82

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. 25% of marketers planned to use interviews for the first time in 2023. Empowering Tomorrow: Final Insights for Marketing Success Marketing in 2024 is exciting.

Direct Mail 115

Direct Mail Marketing Marketers Social Media Marketing 115

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 136

eCommerce Marketing Marketers Influencer Marketing 136