Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

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Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. Your marketing goals and Google’s profit model are not aligned. This suggests that already, in 2024, human generated content has the edge. Disruption one!

SEO

Marketing Insider Group

JULY 16, 2024

Its purposes include attracting investors, securing loans, partnering with other businesses, and launching new projects. Video Source Your approach to writing a business proposal in 2024 must be adaptable and tailored to its specific purpose and audience.

Communications

Martech

NOVEMBER 21, 2024

Our company is spending a bit more than a billion dollars in 2024 on our go-to-market. Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. Dig deeper: What are marketers’ investment priorities as 2024 winds down?

Transform

Search Engine Land

SEPTEMBER 30, 2024

I’m reminded of this experience as the 2024 holiday season approaches, and I think about the new marketers who will experience the Black Friday through Cyber Monday trial by fire. So, how does that impact the marketer? With that, ecommerce is positioned for a strong 2024 holiday season. Clients will be happy.

Retail

Sprout Social

SEPTEMBER 18, 2024

A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions. In 2024, Facebook is the most popular social media platform in most countries. Certain platforms are more popular in different countries; Southeast Asia has several good examples of this.

Social Media Marketing

Hubspot Marketing

MARCH 26, 2025

Garmin Coach | Garmin In this Garmin Coach video ad posted on Facebook in September of 2024, aspiration is implied using the rolling visual of a competitive cycler. The family farm aspect of videos like this one from June of 2024, filmed in a field of sleeping dairy cows, promotes the hard-working, wholesome image of the brand.

Video Marketing

Set Up

DECEMBER 3, 2024

When Wicked debuted in theaters in 2024, it didn’t just break records—it created a cultural moment (some would say it defied expectations). The Magic Behind Wicked’s Marketing Success 1. The Internet is Your Stage In 2024, memes aren’t just jokes—they’re cultural currency.

Gen Z

Search Engine Land

JULY 25, 2024

In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. It’s also worth highlighting that sometimes a plateau or deceleration in marketing spend can feel regressive. In 2024, it is estimated that overall advertising spending growth in the U.S. prior to 2020.

SEO

Lusha

DECEMBER 4, 2024

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Want to see these connectors in action?

Product

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management

Hootsuite

APRIL 22, 2025

Inspire new marketing ideas. One way I keep things exciting on Facebook in 2024 is by using interactive content like live videos, polls, and quizzes. Its a great way to bypass the unpredictable Facebook algorithm and get your posts in front of your ideal audience of people who want to see more from you.

Gen Z

Hubspot Marketing

SEPTEMBER 23, 2024

For example, let’s say I run a local pizza restaurant and plan to expand into new markets within the next year. I can use local SEO to get in front of my new target audiences before I open. Following these steps ensures you’re creating an SEO budget with max ROI, and that’s what every SEO marketer dreams of, right?

SEO

Sprout Social

MAY 1, 2025

How LinkedIn DMs can help your brand Whether youre looking to form new relationships, drive leads or better connect with your existing customers, LinkedIn messages can help you do it. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management

Businesses Grow

DECEMBER 16, 2024

I host a community called RISE that’s dedicated to the future of marketing. I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. Just clear, focused marketing that turned Instagram into a revenue machine. For me, the answer lies in ethics.

Gen Z

SocialPilot

JULY 7, 2025

November 2024 Update 1. Why it matters for marketers: If your brand touches any part of the STEM world, now’s the time to dive in. TikTok Academy Offers New Marketing Resources TikTok has given its Academy a much-needed refresh. December 2024 Update 1. Let’s break it down—month by month. Yes, it’s gone.

Thought Leadership

Welcome Software

JUNE 30, 2025

Marketers must harness data and insights to anticipate customer needs, stay ahead of trends, and deliver content that resonates, at scale, on every channel. Gartner's 2024 Senior Executive Views of CMO Leadership survey states that CMOs remit has grown from driving 5 different initiatives on average, to 8 initiatives.

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Lusha

JULY 22, 2024

This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques. ” Tech Hook : “Hi [Prospect Name], I saw that [their company] is expanding into [new market]. That’s exciting!”

Customer

Exposure Ninja

MAY 2, 2025

Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts. In 2024, the FCA had 19,766 promotions amended or withdrawn, a 97.5% increase from 2023.

Digital Marketing

Search Engine Land

OCTOBER 2, 2024

I can see why a company might think that expanding into a new market could make Google question its target audience. While I don’t believe proprietary metrics such as DA or AS are a ranking factor, the recent Google API leak did indicate that Google has its own understanding of domain authority.

SEO

Businesses Grow

JULY 7, 2025

Meta began testing AI chatbots based on popular Instagram creators in 2024. The MarkBot might generate content that sounds like Mark Schaefer circa 2024, but will it connect the dots like I do to develop groundbreaking new ideas? Marketers should prepare for a landscape where AI-driven persona marketing is normal.

Thought Leadership

Lusha

DECEMBER 4, 2024

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Here’s the scoop on what’s new in Lusha this month: Just Landed: Upgraded CRM Indicators! Want to see these connectors in action?

Product

SocialPilot

FEBRUARY 3, 2025

Something we're not ready for: The cost to get a customer through sales and marketing is up: 108.9%! Sephora Beauty Insider Program, launched in 2024, is the perfect example of offering exclusive rewards to loyal customers to retain them further. And it's going to get worse.

Social Media Marketing

Hootsuite

FEBRUARY 14, 2025

How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos. Take advantage of this tip by grouping videos into thematic playlists (LinkedIn Strategy 2024), like in the example below.

Analytics

Duct Tape Marketing

MARCH 6, 2025

it was meetings are across the board down 30 % in 2024 and it's only getting worse in 2025. New logos are getting harder. That's the theme of 2023, 2024. So my question to everyone out there is when new logos are hard, why can't we look at upsell cross sell as a reliable revenue growth engine. The numbers are irrelevant.

Non-Profit

Orbit Media Studios

MAY 13, 2025

The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. In 2024, Google searches were up 22% year over year. The most popular tool is one that no one had heard of three years ago: ChatGPT. Search isnt dead.

User-Generated

DirectMail2.0

MAY 28, 2025

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Is 2024 about doing more of the same? It’s a challenge beyond being more efficient with limited resources.

Key Performance Indicator

Marketing Insider Group

JUNE 18, 2024

One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Image Source But as we stride into 2024, does this classic model still hold water? Even today, it serves as a fundamental guideline for creating compelling marketing communications and strategies.

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illumin

JANUARY 9, 2024

Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023.

Retail

Sachs Marketing Group

JANUARY 1, 2024

In this article, we share 24 New Year’s marketing resolutions for small business owners interested in thriving in 2024. New Year’s Marketing Resolutions A new year brings new marketing opportunities and challenges. Here are 24 New Year’s marketing resolutions for small businesses.

Digital Marketing

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. underscores the potential of integrated marketing, stating, “Integrated marketing offers opportunities to break through to consumers in new markets.”

Direct Mail

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

Influencer Marketing

Vertical Response

MARCH 22, 2024

This essential guide is designed to spark your entrepreneurial spirit with 20 creative and viable online business opportunities for 2024. From e-commerce platforms to digital marketing consultancies, the online business world is a spectrum of opportunities. oSeeking a profitable business idea online?

Affiliate Marketing

Buffer Marketing

APRIL 10, 2024

As Instagram's creator marketplace continues to evolve and expand to new markets, it will become an increasingly valuable tool for creators looking to monetize their content and grow their audience through brand partnerships. Instagram monetization FAQs Can you earn income directly from Instagram? Your niche. Your reputation.

Affiliate Marketing

Unbounce

SEPTEMBER 2, 2024

/ Landing pages How much does a landing page cost: landing page design prices in 2024 By Josh Gallant. Updated on September 2, 2024. 19 min read Landing pages are some of the most useful tools available to marketers everywhere. You like experimenting and learning about new marketing techniques.

Price

Customers.ai

FEBRUARY 7, 2024

With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers.

Transform