Martech

JULY 12, 2024

Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This enhancement also saves a lot of time and puts more of your vital product information in one place. Having all of this information in one place will be a significant time saver.

CRM 115

CRM Analytics Place Product 115

Hubspot Marketing

JULY 12, 2024

In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1. How to Adopt This Trend If you’re building your community, I recommend having data and privacy protection measures in place.

Management 127

Management Communications User-Generated Price 127

Hubspot Marketing

NOVEMBER 26, 2024

Top 6 Social Media Marketing Challenges in 2024 1. Here it is with the blanks filled in: “ Give me five blog post ideas about social media that would appeal to marketers in 2024.” Lead generation is also proving to be a hurdle in 2024. Sometimes the most popular social platform isn’t the right place to find your audience.

Social Media Marketing 109

Social Media Marketing Gen Z Marketers Marketing 109

Search Engine Land

JULY 2, 2024

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. The data was collected by Datos’ US & EU panel between September 2022 and May 2024 and represents “a diverse and statistically significant sample of users.” Dig deeper.

User-Generated 136

User-Generated SEO Place Branding 136

Sprout Social

OCTOBER 7, 2024

Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. FAQs The post How to schedule YouTube Shorts [2024 Guide] appeared first on Sprout Social. Under Visibility, you should now see your scheduled date and time. Click Upload Short to schedule your YouTube Short.

Entertainment 119

Entertainment Place Analytics Management 119

Hubspot Marketing

SEPTEMBER 24, 2024

In this article, I’m sharing, in no particular order, the best AI tools for marketing in 2024. In my opinion, there’s a time and a place for generative AI. The free version makes it a great place to start for new users and young businesses, and you can guarantee that HubSpot has what it takes to grow with your business.

User-Generated 116

User-Generated Price Marketers Marketing 116

Martech

SEPTEMBER 6, 2024

HubSpot’s August 2024 updates focus on helping your teams work more efficiently, connect with customers in a more personalized wa, and make better decisions backed by solid data. With the new Social Inbox, you can streamline all your social interactions in one place, eliminating the need to switch between platforms.

CRM 117

CRM User-Generated Analytics Management 117

Exposure Ninja

AUGUST 12, 2024

B2B Website Design Trends in 2024 Now we’ve laid out the foundations of a good website, we can explore the trends. Bold Text 2024 has been the year of big heading text. Easy Toggling : Place the theme switch in an easily accessible location, typically in the header or navigation menu.

User-Generated 98

User-Generated Communications Finance B2C 98

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. But our favorite, most memorable brands this year found their stride on emerging networks and unexpected places.

Gen Z 89

Gen Z Branding Retail Education 89

Customers.ai

DECEMBER 19, 2024

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. I said I had two words: Challenging and exciting. Thats next-level!

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Vertical Response

SEPTEMBER 15, 2024

As we find ourselves in 2024, hyper-personalization has transcended being merely fashionable—it’s become imperative. A well-placed emoji can make your subject line stand out in a crowded inbox. To capitalize on its effectiveness, place critical information at the beginning of your preheader text.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Whatever it is, trending topics can be an excellent place to find content ideas. There are plenty of places to find your niche’s online community.

SEO 134

SEO Place Product Communications 134

DirectMail2.0

DECEMBER 4, 2024

The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. The company’s extensive 2024 wins include: A fourth consecutive appearance on the Inc. ’s uniquely innovative and highly effective approach to marketing,” said DirectMail2.0 Co-founder and CEO Brad Kugler.

Direct Mail 98

Direct Mail Advertisers Advertising Place 98

Hubspot Marketing

JULY 29, 2024

For someone like me, who typically has dozens of tabs open when researching a single topic, this feature would keep all my research in one place. I have already started using this in place of my usual relentless Google searching. What Needs Improvement Honestly, nothing. Pricing Standard plan: Free Professional plan: $20/month 2.

Price 138

Price User-Generated Place Product 138

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. ⚡ Pro-tip: Use brand-specific hashtags to collate all user-generated content (UGC) about your small business in a single place.

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Buffer Marketing

SEPTEMBER 17, 2024

tied for third place.  The best time to post on LinkedIn on Wednesday Once again, 2 p.m. have a slight edge on the other high-engagement slots on LinkedIn, with 12 p.m.,   ⏰ When to post on LinkedIn on Wednesday: 2 p.m. with another optimal time between 2 p.m. and 4 p.m.

Analytics 135

Analytics Social Media Marketing Place Branding 135

Vertical Response

JULY 7, 2024

Wondering which social media platforms to use to elevate your brand in 2024? Instagram – Visual Content and Influencer Marketing Hub Instagram has cemented its place as the go-to platform for visual content and influencer marketing. Are there any new social media platforms to watch in 2024?

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

JULY 10, 2024

It’s a great place to start if you’re dipping your toes in the water. Their enterprise package starts at $14,000, making it the highest price point on the list when broken down per month. Pricing There is a free webmaster tool for sites that you manage, and it includes some rank tracking.

Price 138

Price SEO User-Generated Management 138

Martech

JULY 29, 2024

The wrong priorities are made When adoption outpaces understanding, effort and investment are placed in the wrong places. Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% The most-cited challenge in that same study was implementation challenges.

Transform 140

Transform Branding CMO Education 140

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing.

SEO 123

SEO User-Generated Analytics Price 123

The CMO Survey

APRIL 1, 2025

in Spring 2024) 8.5% Marketing leaders place greater emphasis on defending market position and investing in talent/capabilities, while other executives prioritize attracting investors and business partners. in 2024, with similar growth projected for the coming year. in 2024), but remains below the 2022 peak of 10.7%.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertisers 122

Advertisers Advertising Retail eCommerce 122

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists.

Customer Journey 120

Customer Journey Marketers Marketing Advertisers 120

Buffer Marketing

SEPTEMBER 16, 2024

  Crowded as it may be, it’s still a powerful  social media marketing  platform for businesses and creators — if you have the right  social media strategy  in place.  Well, you’ve come to the right place.   Great!

User-Generated 120

User-Generated Analytics Social Media Marketing Place 120

SocialPilot

DECEMBER 11, 2024

Get a centralized platform to monitor, analyze, and respond to customer reviews from multiple online platforms, all in one place. No matter what it is, put measures in place to keep it from happening again. The post How to Respond to Negative Reviews in 2024: Best Practices and Examples appeared first on SocialPilot.

Food 110

Food Management User-Generated Customer 110

Martech

SEPTEMBER 25, 2024

Cost-conscious marketers are paying close attention to price when they’re considering replacement applications for their martech stack, according to the 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Source: 2024 MarTech Replacement Survey. Processing.

Marketing Automation Platform 117

Marketing Automation Platform CRM Price Marketers 117

Martech

JANUARY 22, 2025

Meta properties saw 15% ad spend growth in Q4 2024, while TikTok, facing an unknown future in the U.S., These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. Spend on TikTok for 2024 was $4.8 Smaller platforms.

Advertisers 117

Advertisers Advertising Product Place 117

Buffer Marketing

FEBRUARY 3, 2025

million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. million posts published to X and Threads throughout all of 2024 using Buffer. Threads was launched in July 2023, with integration into Buffer starting in June 2024. To find out, we analyzed 10.2

Branding 137

Branding Place Social Media Marketing Marketers 137

Hubspot Marketing

NOVEMBER 4, 2024

AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. A 2024 study of European consumers showed an overwhelming willingness to engage with AI chatbots for customer service. Examples: SentiSum , Qualtrics 2.

Analytics 136

Analytics Customer Journey CMO Marketers 136

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals.

Branding 119

Branding User-Generated Place Product 119

Martech

JANUARY 14, 2025

Googles global search market share was under 90% during each of the final three months of 2024. In the other months of 2024, Googles U.S. Second-place Microsoft Bing hovered at or just under 4% for the final five months of 2024. Googles U.S. search market share peaked at 90.37% in November, but fell to 87.39% in December.

Search Marketers 122

Search Marketers Marketers Marketing SEO 122

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. That’s why we created guides, templates and tools to support your process.

Management 135

Management User-Generated Key Performance Indicator Transform 135

Hubspot Marketing

AUGUST 26, 2024

I spoke with Jake Cerf , Head of Corporate Marketing at Asana , to untangle the biggest challenges most teams face when it comes to productivity in 2024 – and how you can solve them. Why not try to put more of your work in one centralized place? Sound familiar? Productivity comes down to visibility,” Jake says.

Product 134

Product Energy Marketers Marketing 134

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. 5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions.

Gen Z 129

Gen Z Branding Retail Content Placement 129

Buffer Marketing

AUGUST 21, 2024

But if you’re at the beginner level or someone who’s just got their foot in social media from another career, Meta’s course is the perfect place to begin. You might not get the highest return-on-investment (ROI) from this course if you’ve already been at the social media marketing thing for a while.

Social Media Marketing 117

Social Media Marketing Copywriting Price Marketers 117

illumin

JANUARY 14, 2025

Hootsuites 2024 Social Media Trends Report suggests that 63% of marketers already consider cross-channel marketing a priority. In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

NOVEMBER 25, 2024

Each URL was placed into one of the following categories: Keep : No action is needed because both the content and the URL are good. De-Age the Blog Results Initially, we projected that these updates would be complete by the end of H1 2024, but we had to shift our strategy … again. Based on the 2024 date, the post from 2008 is 16.7

SEO 128

SEO Education Thought Leadership Place 128