Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Why Use AI in Public Relations (PR) Using AI in public relations has many benefits, but they all come back to one all professionals strive for — improved productivity. of PR professionals using tools say it has reduced their companies' overall costs and resource needs.

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PR User-Generated CRM Branding 121

Animalz blog

APRIL 24, 2025

According to data published by the audience research tool Sparktoro , Google received over 370 times more searches than ChatGPT in 2024. Launch digital PR efforts : Create and distribute data-driven reports, case studies, or industry benchmarks. Sonnets knowledge only extends as far as October 2024. For example, Claude 3.7

PR 109

PR Shipping User-Generated SEO 109

Hubspot Marketing

APRIL 23, 2025

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. billion in 2024. Most brands chase exposure. And, it works if you have deep pockets. But if you dont?

PR 95

PR User-Generated Transform Thought Leadership 95

Martech

AUGUST 9, 2024

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. This project aims to save $100 million in electricity costs in its first 10 years.

Transform 118

Transform Energy PR Customer loyalty 118

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Think of how this information might affect the business’ trajectory in 2024, particularly search.

SEO 132

SEO PR Customer Journey Health 132

Sprout Social

SEPTEMBER 19, 2024

The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting. Clear KPIs let influencers know what’s expected of them upfront, ensuring a smoother collaboration.

Influencer Marketing 128

Influencer Marketing Key Performance Indicator Transform Marketing 128

Orbit Media Studios

OCTOBER 30, 2024

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. One study by Zapier from July 2024 showed that commercial intent phrases are less likely to show AI overviews. As of May 2024, the use of Google is holding steady.

SEO 107

SEO Branding User-Generated PR 107

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The would-be crisis became a PR triumph. The ad was accompanied by three words: “Just add milk.” The ad’s virality wasn’t a complete surprise.

PR 91

PR Influencer Marketing Marketing Marketers 91

Hootsuite

OCTOBER 16, 2024

Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves? Introducing some of the best (free and paid) TikTok analytics tools of 2024. . #1 for TikTok marketing Schedule TikToks, answer comments, and show off your results in beautiful reports. It’s so easy.

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Analytics Price PR Management 119

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Almost half of event planners work with a marketing agency for their events, according to the Amex 2024 Global Meetings and Events Forecast. The year I turned 30, I started a new job.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Hubspot Marketing

SEPTEMBER 23, 2024

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing. Allocate based on the highest impact.

SEO 128

SEO PR Thought Leadership Health 128

The CMO Survey

DECEMBER 18, 2023

Smaller budgets, shifting spend priorities, and more intense competition require a rethink for more effective PR in 2024. The post The PR Landscape Has Changed. It’s Time to Realign Your Strategies appeared first on The CMO Survey.

PR 100

PR CMO 100

Hubspot Marketing

SEPTEMBER 30, 2024

Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. Using AI tools like this one can help marketers discover thought leadership and PR opportunities instantly.

Thought Leadership 133

Thought Leadership User-Generated Marketing Marketers 133

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? billion in 2024 to $144.28

PR 105

PR SEO User-Generated Promotion 105

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. And in early December 2024, UnitedHealthcares (UHC) CEO was murdered on a sidewalk in Manhattan. We can see the effect of this PR disaster in headlines from major outlets, like this one from The New York Times, How OpenAI Hopes to Sever Its Nonprofit Roots.

PR 80

PR Health Price Food 80

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Search Engine Land

JULY 15, 2024

In 2024, SEO is quite an umbrella term and there are different tactics within SEO. Outreach, guest posts and digital PR are your allies here and you can supplement these efforts with paid promotion and content amplification. Digital PR. Most businesses are not on Wikipedia, so we can’t just build it and wait for the links.

SEO 98

SEO Content Marketing Entertainment PR 98

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. The post The 9 best reputation management services for your brand in 2024 appeared first on Sprout Social. This will deepen your connection.

Management 131

Management Branding PR Food 131

Sprout Social

OCTOBER 23, 2024

According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. According to Sprout Social Listening data on X from September 9 to October 18, 2024, Lowe’s social sentiment is almost 25% more positive than their leading competitor.

Branding 96

Branding PR Food Promotion 96

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. Tell us in the comments!

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The 2024 Social Media Content Strategy Report found that 32% of consumers engage with brands on the platform everyday, while another 47% engage at least once a week.

Gen Z 88

Gen Z Key Performance Indicator PR Place 88

Sprout Social

JANUARY 16, 2024

This makes it a valuable tool for PR and communications teams to keep an eye on trends and monitor public opinion and perception about brands and topics. Cision Communication Cloud Cision is an AI-powered PR platform with robust media monitoring capabilities.

PR 137

PR Transform Communications Management 137

Hootsuite

JULY 10, 2024

— Warby Parker (@WarbyParker) June 27, 2024 You don’t have to limit all of your social listening activities to one goal. This happens when your social listening strategy flags a potential PR or other brand crisis developing on social media channels. But you do need to pay attention to what’s most important.

User-Generated 132

User-Generated PR Branding Management 132

Buffer Marketing

OCTOBER 31, 2024

Animal rescuer Henry posted a sweet photo on the anniversary that he found his dog Finn: View this post on Instagram A post shared by Henry and Finn (@keepingfinn) 💡 Find more inspiration for what to post on Instagram in the 2024 social media content calendar for every official and non-official holiday.

Transform 116

Transform PR Product User-Generated 116

Hubspot Marketing

APRIL 9, 2024

As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. In 2024, advertisers will need to stay on top of trends, or their ad money won’t go as far. In 2024, a deep understanding of social media buying is vital for getting a good ad ROI.

Advertising 100

Advertising Advertisers PR Millennials 100

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. PR and earned media. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 121

CMO Traditional Marketing Communications Marketing 121

Backlinko

APRIL 17, 2024

In this guide, we’ve put together a list of the 12 best SEO services in 2024. The top link building services we recommend include: Digitaloft Digitaloft is an SEO and PR agency that specializes in building high-quality editorial backlinks. The post The 12 Best SEO Services in 2024 appeared first on Backlinko.

SEO 117

SEO eCommerce PR Non-Profit 117

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 132

Social Media Marketing Marketing Marketers User-Generated 132

Search Engine Land

JULY 15, 2024

Dig deeper: What Google’s query matching update means for future PPC campaigns More ways to train the algorithm for B2B I did not expect this to happen at GML 2024, but it would be extremely helpful to be able to feed negative signals to the algorithm for B2B campaigns at some point. When they’re super-loose with matching, it’s usually wrong.

PR 76

PR User-Generated Advertisers Advertising 76

Sprout Social

SEPTEMBER 16, 2024

Their Welcome Week 2023 campaign was nominated for the Collaborative Social Media Communications award by PR Daily. According to Sprout Social Listening data on X during move-in week (Aug 15-21, 2024), mentions of ASU and #ASUWelcome were 89% positive. Vanderbilt’s back-to-school strategies are already widely celebrated.

Transform 103

Transform PR Education Energy 103

Sprout Social

SEPTEMBER 24, 2024

Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. The 2024 Influencer Marketing Report reveals that 59% of influencers consider a clear budget and payment structure the most important criteria when choosing a brand partner. Why is a roadmap important?

Influencer Marketing 100

Influencer Marketing Marketing Strategy Marketing Marketers 100

Hubspot Marketing

JULY 22, 2024

Your editorial style guide can guide your blog content, video scripts, website and landing page copy, PR talking points, and knowledge base articles. Paris 2024 See the full brand guide here. Image Source What I like: Paris 2024's brand identity pays homage to the 1924 Olympic Games through Art Deco inspired design.

Branding 115

Branding User-Generated PR Law 115

Hubspot Marketing

OCTOBER 17, 2023

To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. As we look forward to 2024, it’s crucial to stay ahead of these trends to unlock the full potential of B2B affiliate marketing. Let’s get into it.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Backlinko

JANUARY 23, 2025

million in their first year and sold the business for $7 million in 2024. Like this: Use Digital PR for Industry-Wide Authority In the travel industry, digital PR campaigns are one of the best ways to establish authority. Use internal linking, partnerships, digital PR, and guest posting. They made $1.1

SEO 88

SEO PR User-Generated Non-Profit 88

Search Engine Land

JANUARY 18, 2024

As we dive into 2024, a few themes are shaping the way I’m approaching my clients’ campaigns: Remember to ask the bigger questions. Bonus tip : There will be a ton of AI noise and increasing amounts of AI-generated creative in 2024. Evaluate your options to engage your audience as the search landscape diversifies.

PR 106

PR User-Generated Advertisers Advertising 106

Backlinko

MARCH 26, 2025

It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. For example, Barbie had a significant spike in mentions in 2024 due to the Golden Globes event: Brand24 tells you why the spike happened and shows you where its coming from.

PR 87

PR Price Real Estate Management 87