MarketingOps

FEBRUARY 12, 2025

If 2024 was the breakout year of AI, 2025 will mark the beginning of widespread enterprise AI adoption – And this means : We need to be ready. While this article is focused on marketing operations, the same concept applies to those working in operations, data, BI, and analytics. AI wont deliver ROI without proper data.

CRM 147

CRM Whitepaper Health Analytics 147

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 124

Marketing Strategy B2C Finance Analytics 124

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. Companies using customer journey analytics saw a 54% greater return on marketing investment than those without, the Aberdeen Group found.

Customer Journey 132

Customer Journey Analytics Customer Transform 132

Hootsuite

NOVEMBER 28, 2024

pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? In any case, we recommend an analytics tool for smooth sailing. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Yet, adversity often sparks innovation.

Transform 114

Transform Finance Marketing Marketers 114

The Marketing Operations Leader

JANUARY 2, 2025

In this edition: Your Marketing Ops Career Guide for 2025 Marketing Tools Without Databases - Podcast Episode For Paid Subscribers: The Truth About Being More Strategic in Marketing Reminder! Join the Marketing Ops Interview Bootcamp for free on Jan 15. Imagine gaining 5 hours back each week.

Non-Profit 130

Non-Profit CRM Marketing Marketers 130

Martech

JANUARY 14, 2025

If Meta and Google are your only media buys, then those two platforms analytics can provide a pretty decent view of the impact of that spend to your business. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 129

Advertising Advertisers Transform Shoppers 129

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 131

Gen Z Transform User-Generated Analytics 131

Buffer Marketing

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% Later says its AI predictive analytics will now leverage first-party performance data from Mavely’s network of more than 120,000 creators. The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. to reach $9.29 year over year. million creators.

Influencer Marketing 122

Influencer Marketing Marketing Marketers Analytics 122

Martech

OCTOBER 28, 2024

Predictive analytics based on historical data Then: AI-driven predictive analytics based on historical data, such as past purchase behaviors, were heavily used to predict future buying patterns. Now: Basic predictive analytics alone is no longer enough, as customers expect companies to adapt in real-time.

Market Trends 131

Market Trends Transform Customer loyalty Millennials 131

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. Its fun math, we promise.)

Gen Z 110

Gen Z Social Media Marketing User-Generated Millennials 110

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Organic marketing is all about naturally attracting your audience to your brand or business.

Gen Z 116

Gen Z Social Media Marketing User-Generated Inbound Marketing 116

Buffer Marketing

JANUARY 22, 2025

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. ” In my case, I’m focused on building my audience on LinkedIn in 2025 (supported by content on Instagram, TikTok, and Threads). ” Sophie certainly would know. What lessons can I take from them?

Gen Z 117

Gen Z Analytics Fashion Management 117

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. You can also run easier and more cost-effective incrementality tests to pinpoint which efforts add value, while improved cross-channel analytics provide a fuller view of the customer journey and ROI.

Transform 88

Transform Analytics Marketing Marketers 88

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 114

SEO Real Estate User-Generated Promotion 114

Buffer Marketing

JANUARY 30, 2025

This checklist is your blueprint for momentum in 2025. Define your goals for 2025 If you don’t know what you’re aiming for, you’ll waste time posting without purpose. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.

User-Generated 106

User-Generated Education Analytics Thought Leadership 106

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Predictive analytics that supposedly tell you what customers want before they know themselves. Your predictive analytics should identify high-value prospects across channels. In 2025, the right questions cut straight to reality.

Finance 115

Finance Transform Customer Journey Customer Acquisition 115

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Experts’ tips for bringing your Facebook Page into 2025 We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy.

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

SocialPilot

APRIL 8, 2025

Bluesky has a milestone of over 33 million users worldwide as of 31st March 2025. million by mid-January 2025, with a 174.4% It is estimated that Bluesky users will reach 30 million by 2025. The post 40+ Bluesky Statistics You Need to Know in 2025 appeared first on SocialPilot. Bluesky has around 29.5

Analytics 91

Analytics Management Branding Customer 91

Hootsuite

MAY 28, 2025

It centralizes creator communication, deliverables tracking, campaign reporting, and analytics. Get started The post 13 influencer marketing tools compared: 2025 guide appeared first on Social Media Marketing & Management Dashboard. Weve got you! You can find our listing of Instagrams top 20 influencers right here.

Influencer Marketing 109

Influencer Marketing Affiliate Marketing CRM Marketing 109

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Better Analytics When you publish an article in a newspaper or hang a billboard, you cant truly know how many people took the time to read that message and take action.

Tentpole 104

Tentpole Gen Z Thought Leadership User-Generated 104

Buffer Marketing

MAY 5, 2025

In this fully updated guide, you’ll find all the current Facebook ad dimensions, file types, and technical details you need to create standout ads in 2025.    Facebook ad specs FAQ What’s the best size for Facebook ads in 2025? 💡 New to advertising on Facebook?   Sign up for Buffer (for free!)

Advertising 102

Advertising Advertisers Analytics Product 102

Hootsuite

JANUARY 3, 2025

2025 social media holiday calendar Scroll below to see the list of social media holidays in 2025 or bookmark this calendar! Get Started The post The complete list of social media holidays [2025 edition] appeared first on Social Media Marketing & Management Dashboard. Try it free today.

Food 116

Food Health Law Non-Profit 116

Buffer Marketing

APRIL 30, 2025

Keeping up with Instagram in 2025 feels a bit like running a marathon. Detailed analytics can help in understanding post performance and user engagement. Best for: Those who want direct-to-Instagram scheduling and built-in analytics — no third-party apps needed. That’s where Instagram analytics tools come in.

User-Generated 107

User-Generated Analytics Fashion Management 107

Sprout Social

APRIL 8, 2025

With a business account, you can also review how many people click these links via Pinterest analytics. To make your Pinterest videos as impactful as possible, use Pinterest analytics. The post Pinterest videos: A complete guide for 2025 appeared first on Sprout Social.

Shoppers 102

Shoppers Customer loyalty Analytics Branding 102

OnDemand CMO

DECEMBER 18, 2024

As we gear up for 2025, its clear that business as usual isnt going to cut it anymore. From creating personalized customer experiences to real-time analytics, AI is changing the gameand if youre not playing, youre falling behind. What Bold Looks Like in 2025: Hyper-Personalization: Your customers want to feel seen and understood.

Transform 74

Transform Thought Leadership CMO Marketing 74

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97

Buffer Marketing

JANUARY 20, 2025

Buffer helps you grow your following and boost engagement with planning, scheduling, and analytics tools. ⚡ Buffer’s analytics tools take the guesswork of figuring this out by crunching the numbers and  recommending specific dates, times, and frequency for your posts.  ⚡ Need Instagram help?

User-Generated 131

User-Generated Social Media Marketing Analytics Fashion 131

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 74

Advertising Advertisers Shoppers Shipping 74

Hootsuite

JANUARY 17, 2025

Outbound engagement is a useful strategy that Hootsuite identified as a top social media trend for 2025. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Marketing Insider Group

FEBRUARY 10, 2025

This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond. Quick Takeaways CRM systems are essential for building personalized customer experiences, improving retention rates, and driving long-term growth in 2025.

CRM 94

CRM Customer Transform Customer loyalty 94

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. Check out our guide to using social media analytics and the tools you need to track them.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hootsuite

NOVEMBER 7, 2024

A social analytics tool like Hootsuite Analytics is critically important here in helping you understand your customers beyond their basic demographic details. Get started The post How to build and nurture brand loyalty: 7 tactics for 2025 appeared first on Social Media Marketing & Management Dashboard. Try it free today.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Buffer Marketing

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

Price 112

Price User-Generated Analytics Shoppers 112