Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Facebook marketing is promoting your company or brand on the Facebook platform.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? After that, the quality of your brands content and how you engage with followers are what makes businesses stand out to consumers on social media. How are other UK brands using Facebook? We have the answer.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 79

Gen Z Social Media Marketing Transform Marketing 79

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Personalised experiences: Consumers expect tailored content and interactions, making personalisation a key focus for brands.

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hootsuite

APRIL 23, 2025

With over half of US users in high-income brackets and a significant presence outside the US, the platform is uniquely positioned for brands targeting decision-makers and executive audiences worldwide. Millennials dominate, but theres multigenerational appeal. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. If your brand wants to participate in a trend, time is of the essence. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform.

Gen Z 101

Gen Z Food Fashion Millennials 101

Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. Billion by the end of 2025, and whos surprised?

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 118

Transform Gen Z Manufacturing Millennials 118

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users.

Gen Z 64

Gen Z Transform Fashion Food 64

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. In this guide, we explain how Gen Z wants brands to show up on social media and what it takes to market to them the right way. What brand content does Gen Z engage with?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Sprout Social

MAY 14, 2025

But how can brands effectively reach these users? According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. The Index also reports that 93% of users say its important for brands to keep up with online culture via their social media accounts.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Martech

FEBRUARY 11, 2025

This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions. First, brands appearing in AI-powered searches are gaining a massive edge. This trend isnt limited to just consumer brands. What does this mean for marketers? Are you ready?

Gen Z 138

Gen Z Transform Millennials User-Generated 138

Martech

NOVEMBER 8, 2024

For brand consideration, use video view campaigns. To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 130

Gen Z CRM Millennials B2C 130

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 89

Gen Z Branding Retail Education 89

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. billion (AU$7.5

Gen Z 58

Gen Z User-Generated Influencer Marketing Law 58

SmartBrief - Marketing

MARCH 28, 2025

Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. This divergence reinforces the need for advanced personalization strategies.

Millennials 90

Millennials Price CRM Marketing 90

Welcome Software

FEBRUARY 26, 2025

We saw brands including Google (Gemini), TikTok Shop, and Papier give their tips on how to stir up success and brew ideas fresher than your morning coffee. It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. What is the creator economy?

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Buffer Marketing

DECEMBER 4, 2024

Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. This visibility is vital for brand recognition and expanding your influence. Are they millennials who love travel?

User-Generated 86

User-Generated Fashion Gen Z Analytics 86

Spiralytics

JANUARY 15, 2025

This significance translates to a powerful social media presence today, connecting brands with a dynamic and influential audience. Let’s delve into the key X ads statistics you should know in 2025. As users spend more time on the platform, brands have more opportunities to reach them with content and ads. (

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Sprout Social

FEBRUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

Gen Z 68

Gen Z Branding Fashion Retail 68

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. What is FinTok?

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

MAY 19, 2025

Youll learn more about what it is, what users like about it, how it differs from other networks and the overarching challenges and opportunities brands should be aware of. 2025: Continues to grow and add new features like blue-check account verification and Trusted Verifiers. This article will get you up to speed on all things Bluesky.

Gen Z 80

Gen Z Millennials Branding Place 80

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. Mailers, billboards, sponsorships, partnerships these are all really great ways to still get your brand and message into places, and might be a lot more affordable. Many brands use messaging that already assumes people know who you are or what you offer.

Millennials 93

Millennials Marketing Marketers Fashion 93

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Geotargeted marketing lets brands identify and target consumers based on certain demographics and behavior, aside from just location. Its also worth capitalizing on putting your brand out there and launching your campaigns during or even before peak seasons. billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Get the full rundown of which brand moments made the cut below. 1 in 4 ( 25% ) marketers are currently exploring creating content that reflects their brands values.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Set Up

MAY 20, 2025

They want brands that understand them, speak with empathy, and prove their products work. Brands like MONPURE are ahead of the curve. From Vanity to Identity: The Rise of Purpose-Driven Beauty Consumers in 2025 are prioritizing mental health, transparency, and trustand beauty brands are responding.

Gen Z 59

Gen Z Transform Health Millennials 59

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. The best campaigns align creator authenticity with brand goals, clear KPIs, and audience targeting.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. By 2025, this group will reach a worldwide population of more than two billion. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Generation Alpha Education Trends.

Millennials 131

Millennials Health Education Gen Z 131

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Take Steps to Make Your Brand Trustworthy and Authentic.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? As consumers, we can’t connect on the same emotional level with brands as we can with humans.

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131