Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers.

Transform 128

Transform CRM Analytics User-Generated 128

Martech

MARCH 3, 2025

Yet, MQL models treat marketing as an isolated demand driver, failing to account for these external variables. The impact of brand and reputation on sales Brand trust is one of the most powerful revenue drivers. Why causal AI is the key to GTM success Traditional marketing attribution is broken.

Transform 126

Transform Finance Marketing Marketers 126

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Duct Tape Marketing

DECEMBER 18, 2024

Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together. Businesses must focus on long-term marketing strategies instead of quick, disconnected efforts. We are going to in 2025.

CMO 65

CMO Transform Marketing Marketers 65

illumin

JULY 23, 2024

Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81 billion by 2027.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. So, what's the answer for brands wanting to stay at the forefront of consumers' minds? Achieving brand omnipresence , that's what. Okay, so what is brand omnipresence? And do not—I repeat, do NOT—forget your brand voice.

Branding 40

Branding Transform User-Generated Fashion 40

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here.

Price 111

Price User-Generated Copywriting Analytics 111

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. That was a serious omission.

Energy 59

Energy Transform Product Shoppers 59

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Geolocation Marketing Looks to Reach $38.1

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Neil Patel

FEBRUARY 23, 2021

By 2025, this group will reach a worldwide population of more than two billion. Generation Alpha Culture and the Future of Marketing. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Brands doing this incorrectly risk losing their rising audience.

Millennials 131

Millennials Health Education Gen Z 131

Martech

FEBRUARY 19, 2024

Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. However, that only gets marketing so far. A wise CXO once told me, “The best marketing you can do is through customer stories.” Get MarTech!

Whitepaper 122

Whitepaper Education Marketing Mix Traditional Marketing 122

Hubspot Marketing

AUGUST 12, 2022

Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

FEBRUARY 16, 2024

Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. However, that only gets marketing so far. A wise CXO once told me, “The best marketing you can do is through customer stories.” Get MarTech!

Whitepaper 117

Whitepaper Education Marketing Mix Traditional Marketing 117

Sprout Social

NOVEMBER 15, 2023

When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption. Social ad spending in the US alone is expected to surpass $80 billion by 2025. For some it was an experiment. Today, more than 4.9

Management 132

Management Transform User-Generated CRM 132

Martech

FEBRUARY 12, 2024

Sales needs a crisp talk track to break into new logos, while marketing tries to avoid a generic value proposition. One or two crisp data points specific to your brand are priceless. However, that only gets marketing so far. A wise CXO once told me, “The best marketing you can do is through customer stories.” Get MarTech!

Whitepaper 104

Whitepaper Education Marketing Mix Traditional Marketing 104

Hootsuite

SEPTEMBER 30, 2022

What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. And, this is available for many brands, countries, departments, and sales channels.

eCommerce 143

eCommerce Retail Shipping Finance 143

Emanuel P SEO Blog

MARCH 28, 2025

The other UNmiss podcast episodes with me as a guest are here AI Redefining Digital Marketing UnMiss Podcast 2024 , here SEO Audits UnMiss Podcast and here How to Win the SEO Game. SEO, AI and content creation in 2025 Chelsea: Let’s get right into it. I think that brand, brand mentions, are important.

SEO 52

SEO Digital Marketing User-Generated Real Estate 52

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Keith Lauver (00:43.672) You know, marketing has historically been fuzzy.

Marketing Strategy 61

Marketing Strategy Marketing Marketers Customer Journey 61

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Actionable Tips Facebook: Best for local businesses, agencies, and eCommerce brands.

Transform 40

Transform User-Generated SEO Promotion 40

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 billion in recent years.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. It is one of the fastest-growing brand-building strategies, nearly tripling in value to an estimated $9.7 Millennials are the generation most closely associated with influencer marketing.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

SocialPilot

FEBRUARY 5, 2025

Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. If you want to be the one influencing them, you need to have a well-planned social media marketing strategy for your hotel.

Social Media Marketing 52

Social Media Marketing Marketing Strategy User-Generated Marketing 52

Hootsuite

NOVEMBER 21, 2024

After all, who doesn’t want to get their brand in front of as many people as possible? Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Download now What is viral marketing?

Transform 120

Transform Marketing Marketers Traditional Marketing 120

Sprout Social

MARCH 11, 2025

Understanding social media culture is a non-negotiable for brands. We’ll discuss the key aspects of social media culture and the importance of cultural fluency, from amplifying brand efforts to securing more executive buy-in. Now, [social media] is so ingrained in many parts of our lives, especially marketers.

Branding 99

Branding Transform User-Generated Fashion 99

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Knowing and understanding the needs, wants, and desires of your customers continue to be the most sought-after marketing superpower. Let’s begin with the experience economy.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. In the 2025 State of Marketing , user-generated content was named one of the top three areas marketers plan on increasing their investment this year.

User-Generated 111

User-Generated Gen Z Retail Food 111

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. 55% of consumers learn about new brands on social. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. million video game users in the United States alone, representing a sizable untapped audience for most brands. eMarketer suggests there are approximately 184.6

Advertising 52

Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers. million video game users in the United States alone, representing a sizable untapped audience for most brands. eMarketer suggests there are approximately 184.6

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Exposure Ninja

MAY 23, 2025

Regular publishing builds momentum, improves search visibility, and keeps your brand in front of the right people. You need a content marketing strategy to determine who your content serves, what type they need, and where to distribute it for maximum impact. Is content marketing more expensive than traditional marketing?

Content Marketing 52

Content Marketing Whitepaper Transform Education 52

Use Insider

NOVEMBER 29, 2024

The answer is simple: tune in to the best marketing podcasts. They’re like having a backstage pass to the minds of top marketers. In this blog, we’ve listed down the 10 best marketing podcasts you can listen to in 2025 and beyond. Let’s get started.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Marketing Insider Group

OCTOBER 8, 2024

In fact, Gartner estimates that up to 60% of buyers will seek out content from independent sources before making a purchase by 2025. Partnering with trusted third-party platforms boosts a brand’s credibility and extends its reach to new audiences. Who’s Reading Third-Party Content?

Whitepaper 62

Whitepaper Thought Leadership Traditional Marketing Management 62

DirectMail2.0

DECEMBER 18, 2024

Direct mail, once considered a traditional marketing tactic, is experiencing a resurgence in 2025, fueled by advancements in technology and a growing desire for tangible experiences. This live webinar explores the top trends shaping the future of direct mail marketing in 2025.

Direct Mail 52

Direct Mail Market Trends Marketing Marketers 52