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How advanced customer journey analytics is shaping the future of engagement

Martech

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

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5 essential priorities for marketers in 2025

Martech

From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. The time to act is now.

Transform 124
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10 UK social media trends for 2025

Sprout Social

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m. Great, grab a cuppa, get comfortable and together we can make 2025 our best year yet: 1. Sign Up for UK Index Insights Webinar Sorted?

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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101
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Google Marketing Live 2025: Everything you need to know

Martech

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. which means businesses can connect with potential customers much earlier in their search journey. The event made it clear that AI isnt just an assistant anymore. Processing.

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The truth about martech in 2025 and how to make it work for you

Martech

That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Your data analysts should speak the language of customer behavior, not just SQL. Reality looks different.

Finance 115
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The 14 best HubSpot updates from January 2025

Martech

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Your marketing emails are full of valuable content.

CRM 107