Martech

MAY 6, 2025

But if you heard Scott Brinker, the editor of Chiefmartec.com, at the Spring 2025 MarTech Conference in March, you heard his excitement about the speed with which AI advances are hitting the market and what it means for the sector. We also saw the problems of data integration in our 2025 State of Your Stack Survey.) Processing.

Transform 79

Transform Customer Journey Marketers Marketing 79

Martech

FEBRUARY 13, 2025

HubSpot’s January 2025 updates focus on helping you manage workloads efficiently, maximize content reach and track key performance metrics with ease. Let’s take a look at the biggest HubSpot updates for January 2025. How it helps you Your marketing emails are full of valuable content.

CRM 108

CRM Health Transform Management 108

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. It offloads repetitive tasks so they can focus on strategy and creativity.”

Transform 93

Transform Customer Journey Marketers Marketing 93

Sprout Social

DECEMBER 16, 2024

This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives.

Product 72

Product Transform Influencer Marketing User-Generated 72

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z 85

Gen Z Social Media Marketing Transform Marketers 85

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds. And the digital transformation in marketing will be at the forefront of this evolution. So, get out from under the status quo, fight back with better customer experiences.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Customers.ai

NOVEMBER 25, 2024

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whats Working in 2025 1. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. In 2025 AI-driven techniques will offer more sophisticated personalization, enabling marketers to craft experiences tailored to individual user interactions.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Today, the creator economy is worth $250 billion (yes, thats billion with a b). By 2027, that figure is expected to balloon to $500 billion.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Martech

MAY 15, 2025

That time can be used on strategic activities, such as: Refining customer journeys. Refining customer journeys. They’ll play a pivotal role in shaping the future of marketing, ensuring that operational excellence remains central to the customer experience. Enhancing data governance.

Transform 90

Transform Customer Journey Marketers Marketing 90

Customers.ai

DECEMBER 19, 2024

pic.twitter.com/m5byoBkLyj — Larry Kim (@larrykim) December 19, 2024 This year, we launched more features than ever before, making 2024 our most transformative year yet. Customer Journey Tracking: All the Insights, None of the Guesswork Tracking visitors is cool but tracking their entire journey? Thats next-level!

Shoppers 87

Shoppers Direct Mail Customer Journey eCommerce 87

Hubspot Marketing

MARCH 10, 2025

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. Our all-on-one approach provides context across the customer journey, unlike point solution AI agents that fall short without a full understanding of the GTM. They dont need the hype; they need practical help.

Transform 78

Transform CRM User-Generated Customer Journey 78

Sprout Social

JANUARY 27, 2025

According to The 2025 Sprout Social Index , 41% of social marketers say their greatest fear is company leadership not trusting them to publish content that will perform best. For more on how your social team can tell compelling data stories, consult The 2025 Sprout Social Index. Do executives really trust social teams?

Communications 73

Communications CMO Transform Customer Journey 73

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Personalization and segmentation of email campaigns significantly enhance customer engagement and loyalty, boosting conversion rates.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

JANUARY 29, 2025

Although customer relationship management (CRM) and marketing automation have varying processes and functionalities, they form a powerful system for enhancing business operations when combined together. The customer journey involves several stages that take your users from potential buyers to loyal and repeat customers.

CRM 70

CRM Transform Marketers Marketing 70

Animalz blog

APRIL 5, 2025

For most businesses, track both micro-conversions (email signups, PDF downloads) and macro-conversions (purchases, demo requests) to understand the full customer journey. How to improve it: Map content to specific stages in the buyer’s journey. Place CTAs where they align naturally with content and user intent.

SEO 67

SEO User-Generated Non-Profit Transform 67

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. trillion by 2025. The question is: will your brand be present 24-7 and be ready to capture these high-intent customers?

Customer 144

Customer Gen Z Transform Retail 144

Martech

JUNE 9, 2025

This matters because a continuum doesn’t have an endpoint — it continues across the entire customer lifecycle, focusing on achieving relevant goals at each stage. With a continuum, you’re managing multiple goals throughout the customer journey, with the flexibility to adjust and refine your efforts as new insights and buyer knowledge emerge.

Thought Leadership 65

Thought Leadership Transform CRM Customer Journey 65

Sachs Marketing Group

APRIL 7, 2025

This synergy of AI and marketing automation allows for: Hyper-personalized customer journeys Intelligent content delivery Smarter lead nurturing Real-time data analysis and decision-making The result? Top AI Marketing Automation Tools for 2025 As AI continues to evolve, so does the toolkit available to marketers.

Transform 52

Transform User-Generated Marketers Marketing 52

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. There are no two ways about it: your customers want personalized content from all your channels, including web and email. What does the future of marketing look like?

Transform 174

Transform CRM B2C CMO 174

Adobe Experience Cloud Blog

MARCH 6, 2017

It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Predictive marketing—a new discipline deeply rooted in big data, mathematics, data science, and marketing—transforms the customer journey into a scientific process.

Transform 134

Transform Thought Leadership Marketers Marketing 134

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Use Insider

NOVEMBER 18, 2024

From the conversations on the day, it’s clear that AI adoption is a top priority across the industry and is only set to accelerate as we move into 2025. During the event, I sat down with Amy Edens , Director of CRM and Data at Blink Fitness and a valued Insider customer.

Retail 59

Retail Customer Health Customer Journey 59

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Next steps in your digital transformation journey.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. Despite the relatively modest $1.24 But youll need to bring your A-game.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Base.ai

FEBRUARY 25, 2025

By integrating this capability into Bases comprehensive customer lifecycle engagement platform, businesses can now seamlessly track customer sentiment, predict engagement opportunities, and deploy high-impact customer proof at every stage of the sales and post-sales journey within Slack, chatbot, or Web App.

Transform 45

Transform Customer User-Generated Customer Marketing 45

illumin

APRIL 4, 2025

More brands are shooting their shot during March Madness The 2025 March Madness season alone saw significant growth in advertising investments. Our audience-focused approach ensures that your ad campaign is targeted towards the right people, ensuring a seamless customer journey.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Pam Didner

JANUARY 5, 2020

Hear from Outreach co-founder Manny Medina & team on the evolution of becoming a $1B Unicorn by transforming the age-old profession of sales. Marketing Impact 2025. Technology has transformed the way we develop relationships, build leads, engage customers and convert our marketing into revenue. . Commerce Next.

Transform 105

Transform Marketers Marketing Digital Marketing 105

Welcome Software

MARCH 24, 2025

Whether you're witty, authoritative, compassionately helpful, or all the above, your personality should shine through consistently, making customers feel like they're catching up with an old friend rather than reading another corporate message. Map out your customer journey Think of your customer's path as a road trip with multiple stops.

Branding 40

Branding Transform User-Generated Fashion 40

Marketing Insider Group

OCTOBER 25, 2021

Not literally, but they do expect a seamless experience from the first spark of interest to customer service after the sale. Strategic Marketing Transformation. For example, the oft-quoted statistic that Millennials will make up 75% of the workforce by 2025 is now not only unlikely but rather impossible.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

SocialPilot

FEBRUARY 23, 2025

Take it a step further, B2B businesses can transform positive reviews into detailed customer stories or case studies by collaborating with them. Theres nothing more persuasive than hearing success stories straight from the customers. Video testimonials and customer stories can add even more impact. The best part?

Marketers 64

Marketers Marketing Real Estate Management 64

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. High Definition Marketing connects multiple frameworks brand, customer journey, value propositioninto one cohesive system.

Marketing Strategy 61

Marketing Strategy Marketers Marketing Customer Journey 61

Martech

MARCH 17, 2022

The rise of RevOps comes as companies realize that providing a stellar customer experience across all interactions from marketing, sales and service is key to driving revenue. According to Gartner, 75% of the top companies in the world (in terms of growth) will deploy a RevOps model by 2025. How to make the transition to RevOps.

Price 126

Price Transform Customer Journey Communications 126

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion users as of 2021 to 4.5 billion in 2021 to $97.1

Email Marketing 126

Email Marketing Law B2C Marketers 126

Martech

SEPTEMBER 22, 2021

social media feeds, product photos, barcodes), which may comprise up to 80% of all data by 2025, according to IDG. Structured/unstructured data: CDPs differ in their capabilities to manage unstructured data (i.e., Orchestration.

Customer 137

Customer Marketing Automation Platform Direct Mail Analytics 137