Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketing Marketers 105

Hootsuite

NOVEMBER 7, 2024

That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Of course, as social marketers know, relationship-building is where digital marketing truly shines. Brand loyalty increases your lifetime customer value.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 67

Advertisers Advertising Law User-Generated 67

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Edit and proofread content.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Timeless content marketing strategy?

Marketing Strategy 86

Marketing Strategy Content Marketing SEO Marketing 86

The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Just look at Monzo , “your new favourite bank.”

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

APRIL 28, 2025

million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Foundation Marketings analysis of Reddit stats revealed that: Titles with 60-80 characters did best and earned more upvotes. Here are some key Reddit traffic and behavior numbers: 97.2

Branding 79

Branding Gen Z Pharmaceutical Health 79

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. To stay ahead, businesses must adapt to these changes, embracing innovative strategies while reevaluating traditional approaches.

Transform 52

Transform Gen Z SEO User-Generated 52

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Learn which trends to adopt and why.

B2C 87

B2C User-Generated Email Marketing CRM 87

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. Dig deeper: Email marketing strategy: A marketer’s guide 2.

CMO 131

CMO Email Marketing Influencer Marketing Promotion 131

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Apple is expected to release iOS 18 publicly this year, and it includes significant changes to Apple Mail.

Email Marketing 123

Email Marketing Copywriting User-Generated Promotion 123

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Vertical Response

MAY 12, 2025

Need the best sizes for social media images in 2025? Introduction to Social Media Image Sizes In the ever-evolving world of digital marketing, social media image sizes play a crucial role in the visibility and engagement of your brand. X/Twitter Image Sizes for 2025 Optimizing images on X/Twitter ensures clarity and engagement.

Digital Marketing 52

Digital Marketing Branding Social Media Marketing Event Marketing 52

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. Because yes, that actually-pretty-sad strategy is redeemable.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Customers.ai

NOVEMBER 25, 2024

Look for platforms that can handle increased traffic, offer advanced features you might need down the road, and provide flexibility as your marketing strategies evolve. For ecommerce marketers, scalability is a must. 5) Reviews: “Woopra’s real-time insights have been crucial for our marketing strategies.”

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

APRIL 28, 2025

Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. Today’s B2B buyer: Is digitally fluent. Stanford’s 2025 AI Index Report confirms that AI adoption boosts productivity while helping narrow skill gaps.

Transform 118

Transform Gen Z Manufacturing Millennials 118

illumin

JANUARY 21, 2025

billion by 2025. The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. The US is also the largest travel purchaser, expecting to generate $224 billion in annual revenue by 2025 23.4% of the global market.

Copywriting 59

Copywriting Advertising Advertisers Global Marketing 59

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. But that doesn’t mean popular digital channels are off-limits. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Set Up

APRIL 8, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform 59

Transform Finance Marketing Marketers 59

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. Subject Lines Subject lines are crucial for improving open rates in email marketing.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 81

Social Media Marketing Marketing Marketers Influencer Marketing 81

Buffer Marketing

APRIL 22, 2025

It’s not a trend; video marketing is here to stay. Can you succeed in your social media marketing strategy with a text-first approach? You don’t need to hop on the video marketing bandwagon just because everyone says so. How to build a video marketing strategy in 7 steps Video marketing can be overwhelming.

Video Marketing 72

Video Marketing Social Media Marketing Marketing Marketers 72

Vertical Response

APRIL 25, 2025

The main objective of email marketing is to nurture customer loyalty and attract new customers through direct marketing communication. Businesses leverage it to deliver advertisements, solicit business, and foster relationships, thereby encouraging repeat business as part of their email marketing strategy.

Email Marketing 52

Email Marketing Customer loyalty Law Marketing 52

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing? So it's more vibrant.

Marketing Strategy 61

Marketing Strategy Marketing Marketers Customer Journey 61

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Before you type a single word of copy or sketch out a single email design, you need to go back to your email marketing strategy. Does that sound familiar?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 68

Gen Z Fashion User-Generated Digital Marketing 68

Duct Tape Marketing

MARCH 5, 2025

How Small Businesses Win on Reddit in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jim Squires In this episode of the Duct Tape Marketing Podcast , I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit.

Advertising 69

Advertising Advertisers Health User-Generated 69

Sprout Social

JANUARY 31, 2025

Using AI in social media can help brands grow their engagement, better manage social media, provide personalized customer care, improve ads, analyze data faster and scale social media marketing strategies. Brands that adopt AI early and find new ways to harness it will lead in 2025.

Social Media Marketing 114

Social Media Marketing User-Generated Food Branding 114

Duct Tape Marketing

FEBRUARY 5, 2025

Success in Outbound Marketing Takes Testing The best outbound marketing strategies involve constant testing and iterationoptimize email prospecting sequences and messaging for better conversion rates.

Outbound Marketing 41

Outbound Marketing Direct Marketing Digital Marketing Email Marketing 41

Digital Marketer

MAY 26, 2023

Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes. This is the turning point in ad creation.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. If you want to keep up with the current state of social video marketing, YouTube is essential. Best for: Social media marketers, content creators, or business owners who already have an Instagram presence and want to grow.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112