Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. The rise of generative AI Generative AI transforms how content is created, delivered, and consumed.

Transform 127

Transform User-Generated SEO Digital Marketing 127

Adobe Experience Cloud Blog

FEBRUARY 4, 2020

When it comes to digital marketing, your business may be content with maintaining the status quo –– but don’t get comfortable. The digital landscape is innovating at an incredible rate. In fact, IDC forecasts that by 2025, on average, the connected person will engage with their connected device once every 18 seconds.

Transform 133

Transform Thought Leadership Customer Journey Customer loyalty 133

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. What Is the Best Digital Marketing Strategy for Financial Services?

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Whats Working in 2025 1.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Conversational search.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Martech

APRIL 8, 2022

Annual worldwide spending on marketing continues to increase and will reach $4.7 trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Get the daily newsletter digital marketers rely on.

Transform 122

Transform Global Marketing Retail Marketers 122

Whos Mailing What

JUNE 13, 2025

INDUSTRY INSIGHTS The Future of Direct Mail: How AI Is Revolutionizing Print Marketing AI helps brands make every mail piece count with timely, relevant messages that feel personal and drive winning results. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital. Yes, of course.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Customers.ai

NOVEMBER 25, 2024

When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar. As ecommerce and digital marketing continue to push boundaries, tracking tools are keeping pace with innovative features and advancements.

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Optimize your on-SERP brand presence Google and Bing are increasingly transforming the SERP into walled gardens.

Transform 117

Transform User-Generated SEO Communications 117

Welcome Software

JUNE 2, 2025

2025: the year of the Digital Experience Platform But times are a changing. Embedded AI vs. Bolt-On AI 2025 is also the year when marketing AI budgets are growing fast, but watch out: most organizations are simply bolting AI onto an ecosystem that’s already broken. They are your stack. We actively thrive on it.

Transform 52

Transform Price Analytics Digital Marketing 52

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 99

Gen Z Affiliate Marketing Influencer Marketing User-Generated 99

Adobe Experience Cloud Blog

JANUARY 15, 2020

Monitor your marketing analytics in real time and adjust in the moment. Marketing is no longer a set-it-and-forget-it analog operation. AI, machine learning, and Big Data have transformed how companies build their brand and engage and understand customers.

Neuromarketing 174

Neuromarketing Analytics Transform Thought Leadership 174

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. That same tech is now transforming social media. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

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Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Understanding Email Marketing Email marketing is a direct marketing strategy involving sending commercial messages via email.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Sachs Marketing Group

APRIL 7, 2025

Marketing automation has long been a cornerstone of modern digital marketing strategy. It enables marketers to streamline repetitive tasks, nurture leads, and improve campaign efficiency. However, the integration of artificial intelligence (AI) into marketing automation is completely redefining what is possible.

Transform 52

Transform User-Generated Marketers Marketing 52

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 101

CMO Gen Z Thought Leadership Entertainment 101

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Short-form dominance The dominance of short-form video continues into 2025, with influencers on TikTok and Instagram Reels sustaining immense popularity.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Backlinko

MARCH 25, 2025

Check out our methodology below, or skip right to the “top blog niches of 2025. Now, let’s explore the top 25 blog niche ideas for 2025. Artificial Intelligence (AI) In a surprise to no one, AI is the #1 blog niche for 2025. Digital Marketing Digital marketing is a high-potential niche.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Hubspot Marketing

APRIL 23, 2025

She recently pulled off a great PR campaign and shares her tips: "We ran a study using data from our platform on the average costs of childcare, pet care, and cleaning services in Croatia for 2025. To follow up on the Barbie trend, I cant skip mentioning Duolingo's perfect timing with their owl mascot, who transformed into Margot Robbie.

PR 98

PR User-Generated Transform Thought Leadership 98

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Does this mean it’s time to abandon keywords in 2020?

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Exposure Ninja

JANUARY 16, 2025

Understanding the AI Search Revolution Here at Exposure Ninja, we’re seeing this transformation first-hand. That’s where we’re heading, and it’s going to transform how people find and interact with your business online. Your Action Plan for 2025 Ready to future-proof your digital presence?

SEO 59

SEO Transform Digital Marketing Branding 59

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. Over 400 senior marketers responded to our survey. This helps us to give a clear picture of the future of in-housing and digital transformation.

Transform 52

Transform Influencer Marketing Entertainment Retail 52

Backlinko

MAY 14, 2025

Take this example from the Backlinko blog: rain Original title tag: 17 Ways to Get More Views on YouTube in 2025 Position: 4th in search results Improved title tag: 17 Powerful Tactics To Get More YouTube Views in 2025″ Position: 1st in search results and the featured snippet Same topic, same content. Wildly different result.

SEO 76

SEO Transform Marketing Strategy Email Marketing 76

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions .

Transform 174

Transform CRM B2C CMO 174

Pam Didner

JANUARY 5, 2020

Engage Marketing Conference is a two-day digital marketing conference featuring informative learning tracks and panel sessions designed to provide you expert insight into the latest strategies and technological advancements in digital marketing, social media, content, UX/design, creative, advertising, SEO, paid media, and more.

Transform 105

Transform Marketers Marketing Digital Marketing 105

Martech

MARCH 3, 2022

The business automation market is showing no signs of slowing down. Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . iPaaS will lead the way at a predicted revenue of $9 billion by 2025. . Source: Gartner.

Transform 98

Transform Marketers Marketing Management 98

Digital Marketer

MAY 26, 2023

Artificial intelligence (AI) has been a hot topic in the digital marketing industry for quite a long time now. Trends have changed and AI has created a vast difference in working and planning strategies for marketing purposes. Do you know AI is the chief in this aspect also? This is the turning point in ad creation.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Welcome Software

MAY 7, 2025

AI has, understandably, taken the market by storm and, as a leader in the AI space, Optimizely is innovating as fast as any. In the past few months alone, Opal—Optimizely's AI platform —has undergone transformative upgrades that add a slew of new features to the marketer’s toolkit and enable a truly infinite workforce.

Product 52

Product Transform User-Generated Market Research 52

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding 64

Branding Price CRM Marketers 64

Hootsuite

APRIL 2, 2025

Hiltons team successfully did this in a video highlighting stories from its efforts to provide room nights for those displaced by the Los Angeles wildfires in early 2025. The digital marketing team at Hilton focuses their brands mission on who their guests are. Source: @hilton 5.

Branding 67

Branding User-Generated Food Transform 67

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Content marketing needs to lead this transformation. To prepare for the future of VR marketing, content teams should plan now to get ahead of the game.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Martech

MAY 13, 2022

Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). Mobile marketing is important because nearly 84% of the global population owns a smartphone. How mobile marketing can help you succeed.

Transform 128

Transform Gen Z Shoppers Retail 128

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

Transform 122

Transform CRM Analytics Customer 122

Welcome Software

MARCH 24, 2025

And don't just tell your story—invite customers to be characters in it, featuring their user-generated content, testimonials, and digital transformations in your social strategy. The beauty of digital marketing is that you can test, learn, and pivot faster than ever before.

Branding 40

Branding Transform User-Generated Fashion 40