Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service. Try it free today.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. Harnessing the potential of AI As generative AI exploded this year, the potential for AI came into focus.

Product 74

Product Transform Influencer Marketing User-Generated 74

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 88

Gen Z Millennials Social Media Marketing User-Generated 88

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertising 68

Advertising Advertisers Law User-Generated 68

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. If they’re using influencer marketing, how much engagement do those campaigns earn them? These insights allow you to refine your strategy and better target your audience.

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketing Marketers 113

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

Gen Z 70

Gen Z Transform Fashion Food 70

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hubspot Marketing

APRIL 21, 2025

2025 is upon us, and a new year brings new trends and new challenges. I, your resident content creator and social media expert, have the expertise you need to prepare for social media video marketing in 2025. Is social media video marketing effective in 2025? In other words, youve come to the right blog.

Social Media Marketing 84

Social Media Marketing User-Generated Influencer Marketing Customer Journey 84

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media SEO is more about how well your content engages and aligns with user intent within a platforms ecosystem.

SEO 116

SEO User-Generated Thought Leadership Branding 116

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Buffer Marketing

APRIL 21, 2025

But with an increase in ad spend and only a small dip in active users, it appears businesses and TikTok users alike are still scrolling, even in the face of uncertainty. Partner with brands on sponsored content In 2025, 77% of brands are planning to use TikTok for influencer marketing.

Affiliate Marketing 89

Affiliate Marketing Promotion User-Generated Product 89

Marketing Insider Group

MARCH 17, 2025

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. A well-executed SEO and content strategy generates consistent traffic and leads, making it one of the smartest investments you can make.

User-Generated 58

User-Generated Influencer Marketing SEO Marketing 58

Sprout Social

MAY 20, 2025

According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. Financial TikTok or FinTok is a global hashtag community made of influencers, TikTok users and relevant brands discussing all things money.

Gen Z 78

Gen Z Finance User-Generated Millennials 78

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. PubMatic launched an updated buyer platform powered by generative AI.

Transform 84

Transform User-Generated Law Communications 84

Sprout Social

MAY 19, 2025

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. If you have a limited budget begin seeding for authentic, unpaid mentions.

Influencer Marketing 57

Influencer Marketing Gen Z Marketing Marketers 57

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million by 2025. As a result, influencer marketing has naturally become one of the most popular marketing methods.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. After decades of consistently marketing to young people, marketers are again mystified by a new generation.

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Micro and nano-influencers frequently play a role in bringing burgeoning trends from their niche circles to other platforms.

Branding 110

Branding Finance Fashion Health 110

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 80

Social Media Marketing Marketing Marketers Influencer Marketing 80

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Hubspot Marketing

MARCH 26, 2025

The concept goes hand-in-hand with a surging creator economy the term used to describe influencers or content creators who leverage their digital platforms to produce, distribute, and monetize their content, often generating revenue from brand partnerships, paid advertisements, and affiliate links. Be adaptable. Collect your own data.

Gen Z 101

Gen Z User-Generated eCommerce Promotion 101

Hubspot Marketing

APRIL 23, 2025

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 98

PR User-Generated Transform Thought Leadership 98

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing?

Influencer Marketing 131

Influencer Marketing Branding Gen Z Marketing 131

Sprout Social

JANUARY 27, 2025

Ive watched it evolve from a place where users poked their friends and posted #TBT photos to a connective tissue that drives international culture. Socials influence on global affairs and national elections is proof of just how deeply ingrained it is in our world. Ive been working in social media since its inception.

Communications 77

Communications CMO Transform Customer Journey 77

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. The company said that combination will allow Publicis to reach 91% of adult internet users worldwide, which is approximately 4 billion customer profiles. billion profiles.

Advertisers 73

Advertisers Advertising User-Generated Influencer Marketing 73

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media. Some of them?

Thought Leadership 92

Thought Leadership Energy User-Generated Copywriting 92

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 billion by 2025. However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 111

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 111

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. They are also one of the most diverse generations in history. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Sprout Social

MAY 22, 2025

Partner with influencers Influencer marketing isnt just for big brandsits a powerful tool for nonprofits looking to amplify their mission through trusted voices. Not everyone can give money right awaybut they might become some of your most passionate advocates if you offer them other ways to get involved.

Social Media Marketing 65

Social Media Marketing Transform Marketing Marketers 65

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Why we care.

Gen Z 110

Gen Z User-Generated Influencer Marketing Branding 110

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content.

PR 110

PR User-Generated Influencer Marketing Analytics 110

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Does this mean it’s time to abandon keywords in 2020?

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Hubspot Marketing

FEBRUARY 27, 2023

There's a whole lot of research out there about Instagram — everything from the demographics of its users and its reach, to how negative space affects the performance of your posts (hint, hint: #68). billion users by 2025. The Instagram app has over 78 million monthly active users. Only 7% of Instagram users in the U.S.

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. What’s more, the majority (almost 80%) of purchases made in-store are influenced by digital. Apps offer brands a way to speak to users directly through their smartphones.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Buffer Marketing

MARCH 23, 2025

But the YouTube algorithm works a little differently: It recommends content based on what users have already watched, searched for, and expressed interest in. A great example is, the “I met younger me for coffee” poem trend , which popped up across social media channels in early 2025.

Social Media Marketing 71

Social Media Marketing Analytics User-Generated Customer loyalty 71