Sprout Social

MARCH 13, 2025

Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies. In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 The law takes effect in late 2025.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

SmartBrief - Marketing

MARCH 28, 2025

R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. While some segments like high-income millennials continue to splurge, others are tightening their belts.

Millennials 83

Millennials Price CRM Marketing 83

Welcome Software

FEBRUARY 26, 2025

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

MARCH 27, 2025

Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape. A creator and influencer marketing strategy is no longer a nice to have, its an absolute necessity.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Luxury Marketing Trends. billion in 2020 to $388 billion in 2025. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Table of Contents What is B2B influencer marketing? How to Build a B2B Influencer Strategy Examples of Great B2B Influencer Marketing Tips for B2B Influencer Marketing Success What is B2B influencer marketing?

Influencer Marketing 103

Influencer Marketing Branding B2C Marketing 103

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 141

Millennials Gen Z Retail Marketing 141

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Keep an eye out for new trends and technologies that can streamline your marketing strategy.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rachael Goulet, Sprouts Director of Social Media, speaks to the importance of diversifying your network strategy to beat oversaturation.

Gen Z 92

Gen Z Branding Retail Education 92

Marketing Insider Group

OCTOBER 25, 2021

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. Why are influencer marketing campaigns so effective? Influencer content has evolved. Heres why: The trust factor.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Millennials.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Adobe Experience Cloud Blog

MARCH 26, 2020

Create meaningful, authentic marketing strategies. Yes, this is the best practice for successfully marketing to any of your customers, regardless of segment, demographic, or generation, and not only marketing to Gen Z. Make it real. Make it practical. Make it meaningful. Hone your message for speed, precision, and appeal.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Marketing Insider Group

NOVEMBER 11, 2019

When Shell marketing executives realized Millennials had become the largest car-buying segment of the population, they made the decision to change their creative to reflect that shift.

Transform 111

Transform Millennials Health Marketing 111

Sprout Social

MAY 24, 2022

Gartner predicts 80% of customer service organizations will abandon native mobile apps in favor of messaging for a better customer experience by 2025. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 144

Social Media Marketing Gen Z Direct Mail Communications 144

Neil Patel

OCTOBER 19, 2021

Tracking allows you to spot patterns and refine your marketing strategy. billion dollars by 2025, and your online business can benefit from this surge. According to the stats : Sixty-nine percent of millennials have FOMO. It provides targeted reach. There are little to no geographical limitations.

Shipping 140

Shipping Shoppers Retail Transform 140

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Video Marketing 106

Video Marketing Gen Z Marketing Marketers 106

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. If you’re looking for a way to reach a larger audience and grow your business, mobile marketing is worth considering.

Transform 126

Transform Gen Z Shoppers Retail 126

SocialPilot

JANUARY 14, 2024

If you want to craft well-thought-out marketing strategies , then take insights from the below LinkedIn statistics. The number of LinkedIn users is projected to reach over 1 billion by 2025. Millennials make up 20.4% LinkedIn is used by 97% of B2B marketers as part of their content marketing strategy.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Spiralytics

FEBRUARY 7, 2023

of the Philippine’s social media market – Statista The number of Instagram users in the Philippines is projected to increase to 18.53 million users by 2025 – Statista Twitter had 10.50 With the help of the current trends, backed up by solid facts, curating an effective marketing strategy will be achievable.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 80% of social media marketers say that customers now prefer to buy in-app.

Influencer Marketing 129

Influencer Marketing Branding Gen Z Marketing 129

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

APRIL 6, 2023

This automation can significantly lower time constraints while reducing customer service costs, so you can focus on optimizing your strategy. In this guide, you will learn how chatbots can help revamp your marketing strategies with more personalized experiences for your customers. What are chatbots? But it doesn’t end there.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

SmartBrief - Marketing

NOVEMBER 26, 2024

As we look to 2025 and beyond, it is important to consider multicultural audiences when planning and creating an ad budget. For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. Buying power. eMarketer ) Hispanic – projected to reach $2.8 Media Tool ) Brand loyalty.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

Marketing Insider Group

APRIL 29, 2025

Meet the 2025 B2B Buyer: Digital-First & Demanding The face of the B2B buyer is changing fast. Millennials and Gen Zers now represent more than 70% of B2B buyers.[2] Case studies, honest product comparisons, transparent pricing, third-party reviews, and trust signals (like certifications or customer logos) are table stakes in 2025.

CRM 89

CRM Price Whitepaper Thought Leadership 89

SocialPilot

MARCH 10, 2025

Meme marketing slides past consumer defenses and fosters authentic connections. They make brands feel human, witty, and relatable, which is exactly what our audiences crave in 2025. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. 6 Ways to Create a Meme Marketing Strategy 1. Lets dive in!

Gen Z 52

Gen Z Branding Entertainment Millennials 52

Duct Tape Marketing

APRIL 2, 2025

Omni-channel marketing is essential. The most effective marketing strategy? And like, that's the caveat that as we know it, and I say this, because I myself being millennial, right? Because I would say then the marketing speaks more so today. Human connection. John Jantsch (01:05.699) Yeah, yeah, yeah.

Marketing 74

Marketing Marketers Branding Communications 74

CXL

OCTOBER 31, 2022

trillion by 2025 , making up around one quarter of all retail sales. With ad costs rising on Facebook (and across platforms), ecommerce marketers who want a slice of this pie will need to up their Facebook ad game to stand out and remain in play. Capture leads for your sales and marketing teams to nurture?

eCommerce 85

eCommerce Gen Z User-Generated Copywriting 85

Hubspot Marketing

JANUARY 3, 2024

Seth Green and Dr. Evil argue childishly before going to fix their carbon footprint by having 30 new electric vehicles by 2025. The ad “Fast Casual” focuses on a millennial who encounters a Chipotle-like restaurant that is fully customizable. Evil decides to help save the world first and then take over the world.

Food 129

Food Advertising Advertisers Gen Z 129