Sprout Social

NOVEMBER 4, 2024

This figure spikes even higher among younger consumers, with 78% of Gen Z and 70% of Millennials showing a readiness to invest in products that have captured the social spotlight. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop.

Gen Z 122

Gen Z Millennials User-Generated Shoppers 122

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. For brand posts, we focus on content that resonates with millennials and Gen X.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z 106

Gen Z Food Fashion Millennials 106

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. From gender to income, heres a more in-depth look at Australian TikTokers: As of February 2025, 38% of Australians aged 18 and over use TikTok.

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Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform 112

Transform Gen Z Manufacturing Millennials 112

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia?

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Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Martech

NOVEMBER 8, 2024

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z 125

Gen Z CRM Millennials B2C 125

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.

Gen Z 135

Gen Z Transform Millennials User-Generated 135

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg. Yep, you're about to get more authenTik.

Gen Z 52

Gen Z Energy Marketing Marketers 52

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. While some segments like high-income millennials continue to splurge, others are tightening their belts. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies.

Millennials 88

Millennials Price CRM Marketing 88

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While too late for this shopping season, take this lesson to heart and start planning in Q3-2025 for your holiday campaigns (if not earlier).

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertisers Advertising 52

Practical eCommerce - Marketing

DECEMBER 31, 2024

More than 60% of Gen Zs and Millennials worldwide shop on social media platforms. The post Open a Facebook Shop in 2025 appeared first on Practical Ecommerce.

Millennials 103

Millennials eCommerce 103

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Buffer Marketing

DECEMBER 4, 2024

Are they millennials who love travel? Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers. Are they mostly teenagers interested in fashion? Once you've identified your audience, think about what they would like to see and how they would like to be engaged.

User-Generated 84

User-Generated Fashion Gen Z Analytics 84

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. Billion by the end of 2025, and whos surprised? SMART B2B influencer marketing goals might look something like this: Increase Brand Awareness: Get 1,000 new followers on Instagram from the Influencer campaign by February 28, 2025.

Influencer Marketing 103

Influencer Marketing Branding B2C Marketing 103

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Moreover, the Southern California News Group reported that 77% of DIYers use home improvement store websites for research, with 55% of Millennial DIYers using YouTube for home improvement information, and 40% of DIYers preferring brands to use email marketing to communicate updates.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Hubspot Marketing

MARCH 5, 2025

Yep, even if your audience is mostly Gen Zers and young millennials. And FWIW, all evidence indicates that Munns onto something: HubSpots latest State of Marketing report identified niche-influencer marketing as a rising trend in 2025.) Lesson 3: Relationship-building stretches in every direction.

Millennials 86

Millennials Marketing Marketers Fashion 86

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 76

Gen Z Branding Fashion Retail 76

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. Billion in 2025.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Note: This method isnt reserved for Gen Z.

Gen Z 92

Gen Z Branding Retail Education 92

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. By 2025, this group will reach a worldwide population of more than two billion. It’s expected that AI and robotics will be completely integrated into modern life by 2025. Generation Alpha Education Trends.

Millennials 128

Millennials Health Education Gen Z 128

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Marketing Insider Group

MARCH 12, 2014

By 2025, they will comprise 75% of the workforce. There are 5 generations to consider: Traditionalists (born before ‘46), Baby Boomers (born before ‘64), Generation X (born before ‘76), Millennials (born before ‘97) and Generation C or Z (born 97-?). We send 8 billion texts a day, and the average Millennial sends 3,200 texts a month.

Millennials 107

Millennials Education Management Customer 107

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Gen Z Will Continue to Influence Marketing More Than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

OCTOBER 9, 2013

We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks. Gen Y will form 75% of the workforce by 2025 and are actively shaping corporate culture and expectations. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.

Transform 111

Transform Millennials Shoppers Management 111

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. 36% of millennial consumers trust recommendations from people they follow more than traditional ads.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022.

Gen Z 128

Gen Z Millennials eCommerce Social Media Marketing 128

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Or they can do both, like Supreme. Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Backlinko

JUNE 4, 2024

trillion 2025 $6.86 trillion 57% 2025 $2.51 billion $1.256 trillion 2025 $648.0 Retail ecommerce sales worldwide are estimated to reach $6.33 trillion 2022 $5.29 trillion 2023 $5.82 trillion 2024 $6.33 trillion 2026 $7.41 trillion 2027 $7.96 trillion Ecommerce accounts for 20.1% of total retail sales worldwide in 2024.

eCommerce 100

eCommerce Gen Z Shipping Retail 100