Sprout Social

MARCH 26, 2025

This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. While its user base is diverse, with a notable presence among Millennials and Gen X, it’s particularly valued for its immediacy. Let’s dive into the insights and elevate your social media strategy.

Entertainment

illumin

JUNE 6, 2025

Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Nearly 1 in 4 Gen Z adults in the U.S.

Gen Z

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. For brand posts, we focus on content that resonates with millennials and Gen X.

Gen Z

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million daily userseach day, with 42 million app downloads in 2024 2 million websites linking to Reddit pages as of March 2025 So how should brands post? Here are some key Reddit traffic and behavior numbers: 97.2

Branding

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. as the date for a likely ban approaches.

Gen Z

Sprout Social

APRIL 10, 2025

The very mindful, very demure trend was all over the app last summer, but nobody is posting about it in 2025. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z

Martech

APRIL 28, 2025

Many legacy companies still envision 60-year-old buyers when developing marketing strategies, yet over two-thirds of buyers involved in complex purchases valued over $1 million are millennials and Gen Z. However, Millennial and Gen-Z audiences are environmentally conscious and looking for casual rather than technical content.

Transform

Hubspot Marketing

JULY 25, 2025

In this comprehensive guide, we’ll explore the five best CRM solutions for call centers in 2025, starting with HubSpot — a platform trusted by companies like Ritual , Zoom , and DoorDash to power their customer service operations. Ask yourself: Can new agents become productive within days, or will training take weeks?

CRM

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. That makes Snapchat a valuable avenue for building brand familiarity.

Gen Z

Sprout Social

JUNE 18, 2025

The Gen X demographic Currently between the ages of 45 and 60, Gen X goes by many names, all for different reasons: The middle child generation: They fall between the Millennials that come after them and the Baby Boomers that precede them. These are the top six social media networks Gen X uses, according to the Q2 2025 Pulse Survey.

User-Generated

Sprout Social

JUNE 26, 2025

According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments. The Index also found that 24% of users plan to increase their social media use in 2025. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1.

Gen Z

Sprout Social

MAY 14, 2025

According to The 2025 Sprout Social Index , 91% of Australian social media users use it to keep up with trends and cultural moments. Set to take effect in December 2025, the bill will cover networks like Facebook, Instagram, Snapchat, TikTok and X. How do social media behaviours differ by age group in Australia?

Gen Z

Martech

NOVEMBER 8, 2024

To engage and drive purchase consideration, opt for Demand Gen campaigns (previously video action campaigns, which will be phased out in Q2 2025 ). The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power.

Gen Z

Sprout Social

AUGUST 1, 2025

You’ll learn about key metrics, demographic insights, usage trends and benchmarks to help you stay ahead in 2025. Here’s an overview of how people are using TikTok in 2025. As of early 2025, TikTok has around 24.8 2025 demographics Let’s take a closer look at key demographics. How many TikTok users are there in the UK?

Gen Z

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Millennials: seven hours and 45 minutes. Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. million active internet users by 2029.

Gen Z

SmartBrief - Marketing

MARCH 28, 2025

in February 2025 a 7-point decline that marks the largest monthly drop since August 2021. While some segments like high-income millennials continue to splurge, others are tightening their belts. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies.

Millennials

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. The Real Role of Optimizing Your Social Media in 2025 Social Media Optimization /səʊ.ʃəl ˈmiː.di.ə How to Format for Each Platform in 2025? In 2025, algorithms reward timely, relevant content—and that includes when it’s shared.

Real Estate

Buffer Marketing

DECEMBER 4, 2024

Are they millennials who love travel? Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers. Are they mostly teenagers interested in fashion? Once you've identified your audience, think about what they would like to see and how they would like to be engaged.

User-Generated

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg. Yep, you're about to get more authenTik.

Gen Z

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Another third of all consumers anticipate making more purchases from social networks in 2025, a number that rises to nearly half among Gen Z, per the Index.

Gen Z

Sprout Social

JULY 9, 2025

10 must-know Aussie fitness influencers in 2025 (quick picks) Before diving into the list below, look at these 10 standouts you need to know. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver. Check out the top 10 social media trends taking over Australia in 2025.

Branding

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. From gender to income, heres a more in-depth look at Australian TikTokers: As of February 2025, 38% of Australians aged 18 and over use TikTok.

Gen Z

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. This trend isnt limited to just consumer brands.

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing

Sprout Social

JULY 3, 2025

Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. TikTok: 70.8K TikTok: 83.2K TikTok: 507.1K

Fashion

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Sound familiar?

Gen Z

Buffer Marketing

JUNE 30, 2025

Check out these 13 smart, doable strategies to get more followers in 2025. You have no idea how happy it made my millennial heart to discover that Alice DJ’s Better Off Alone is trending. Here are some Instagram tips, strategies, and hacks to create, edit, and distribute your Instagram Reels in 2025. 

Millennials

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Note: This method isnt reserved for Gen Z.

Gen Z

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Trust increased with younger generations like Millennials (38%) and Gen Z (38%). consumers aged 18 and older conducted by Dynata on behalf of Litmus from Validity in April 2025. adult population.

Gen Z

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. HubSpot research shows social media is the preferred product discovery channel for Gen Z, Millennials, and Gen X and one in four consumers have already bought products directly in social media apps.

Manufacturing