Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025.

Gen Z 89

Gen Z User-Generated Marketing Marketers 89

illumin

NOVEMBER 21, 2024

Even with strict budgets, self-love is a priority for many Gen Z and millennials with 47% of Gen Z and 56% of millennials planning to participate in this trend in 2024. While not every customer is keen to make their holiday purchases on their first outing, enticing sales and promotions can draw them in.

Gen Z 105

Gen Z Shoppers Millennials Retail 105

Buffer Marketing

DECEMBER 4, 2024

Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. Are they millennials who love travel? Consider creating a content series or challenge together or cross-promoting each other's merchandise or upcoming events.

User-Generated 85

User-Generated Fashion Gen Z Analytics 85

Exposure Ninja

MAY 2, 2025

From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 100

Gen Z Affiliate Marketing Influencer Marketing User-Generated 100

Spiralytics

JANUARY 15, 2025

Let’s delve into the key X ads statistics you should know in 2025. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. Kantar ) Around 26% of marketers plan to spend less on X ads in 2025.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Hubspot Marketing

FEBRUARY 10, 2025

Lets unpack everything you need to know to harness the power of B2B influencer marketing in 2025. B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. Billion by the end of 2025, and whos surprised?

Influencer Marketing 110

Influencer Marketing Branding B2C Marketing 110

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 An example would be highlighting comparative offers for Diligent Buyers or offering bundled discounts and promotional offers if they purchase X number of times for Spontaneous Buyers. From home and garden improvement to DIY renovations, it can be quite competitive to market in this space.

Advertising 97

Advertising Advertisers Customer Acquisition Transform 97

Spiralytics

JANUARY 23, 2025

As the year ticks over into 2025, this article highlights the latest data behind this shift, revealing trends in monetization, consumer engagement, and platform growth that underscore the growing impact of content creators in people’s lives. Millennials: 42% of content creators 8. 6 in 10 content creators have full-time jobs.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

FEBRUARY 13, 2025

The 2025 Sprout Social Index found that marketers greatest fear is audiences moving to private, closed or otherwise alternative platforms. The Q1 2025 Sprout Pulse Survey found that 36% of marketers say their audience is starting to spend more time on emerging platforms like Threads, Bluesky, Lemon8 and Mastodon.

Gen Z 81

Gen Z Branding Fashion Retail 81

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The Q4 2024 Sprout Pulse Survey found that 56% of Gen Z consumers plan to consume more content from companies in 2025. Sound familiar?

Gen Z 99

Gen Z Branding User-Generated Influencer Marketing 99

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. One standout example?

Influencer Marketing 95

Influencer Marketing Affiliate Marketing Marketing Marketers 95

Marketing Insider Group

AUGUST 5, 2020

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. Rather than promote its products, this approach builds camaraderie among the chronically online. Note: This method isnt reserved for Gen Z.

Gen Z 93

Gen Z Branding Retail Education 93

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 57

Gen Z Fashion User-Generated Digital Marketing 57

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Here are five ways to attract and keep Gen Z customers. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

NOVEMBER 26, 2020

billion in 2020 to $388 billion in 2025. The consultancy expects online luxury sales to triple by 2025 when almost one in five personal luxury sales will happen online. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. Or they can do both, like Supreme.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Marketing Insider Group

OCTOBER 25, 2021

It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. But some things are certain.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. billion dollars by 2025, and your online business can benefit from this surge. Cross-promote With Other Store Owners. Use In-store Events.

Shipping 140

Shipping Shoppers Retail Transform 140

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2022) Insider Intelligence predicts social commerce will be a $79 billion industry in the US by 2025. Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. dollars in 2022. dollars in 2022.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Hubspot Marketing

FEBRUARY 27, 2023

billion users by 2025. Millennials ranked Instagram as their favorite social media app in 2022. 44% of users surveyed use Instagram Stories to promote products or services. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44

Gen Z 145

Gen Z User-Generated Millennials Marketing Plan 145

Businesses Grow

MARCH 18, 2024

Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. Articulating a narrative about the future makes you think through the implications of trends. Very useful. The first research on Gen Alpha was interesting.

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Martech

MAY 13, 2022

Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location. Below, we summarize the most common mobile marketing approaches. 7 common mobile marketing techniques: Short message service (SMS) marketing.

Transform 127

Transform Gen Z Shoppers Retail 127

SocialPilot

JANUARY 14, 2024

The number of LinkedIn users is projected to reach over 1 billion by 2025. Millennials make up 20.4% And to promote it, they are passing the baton to employee advocacy. From lead acquisition to traffic generation, it ticks all the marks to become the right platform to promote your business. are females.

User-Generated 105

User-Generated Millennials Promotion Industry Insights 105

Hubspot Marketing

APRIL 4, 2024

Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

Influencer Marketing 130

Influencer Marketing Branding Gen Z Marketing 130

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Spiralytics

FEBRUARY 7, 2023

million users by 2025 – Statista Twitter had 10.50 TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z. Which social media platform is best for promoting business in the Philippines? Social Media Statistics in the Philippines There were 76.01

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

SocialPilot

JANUARY 15, 2024

Facebook video ads are used by more than 73% of marketers to promote their products or services. Video ad spending is expected to reach $456 billion by 2025. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. More than 500 million people watch videos on Facebook.

Video Marketing 105

Video Marketing Gen Z Marketing Marketers 105

Marketing Insider Group

FEBRUARY 5, 2024

SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. SmartInsights) Leading marketers are 1.6 billion monthly users. characters. trillion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. The ‘AerieReal’ campaign has consistently promoted self-empowerment in women, with its initial 2014 campaign promoting its own use of un-retouched images.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Econsultancy

FEBRUARY 23, 2022

By 2025, it is predicted that European gamers will number more than 367 million. billion in 2025, illustrating the economic clout that gaming can wield even in “smaller” regional markets. Between 2019 and 2020, the number of European gamers swelled from 278.55 millon to 316.07 million, and continued to grow to 329.48

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. What is Generation Alpha? Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Spiralytics

MARCH 7, 2023

Millennials are the main drivers of ecommerce. Millennials likely edge out Gen Z due to adulthood’s increased spending power and responsibilities. If you want to target female customers, research which avenues of promotion are more likely to reach the targeted audience. 38% of all ecommerce transactions occur in Metro Manila.

Shoppers 52

Shoppers eCommerce Gen Z Retail 52

Econsultancy

DECEMBER 3, 2021

As a result, the dramatic shift to ecommerce in this category over the past 18 months has meant online clothes shopping could overtake in-store purchases by as soon as next year, ahead of previous expectations that it would happen in 2025. This marks apparel as the most sought-after ecommerce product, cross-border. million active customers.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2025. You need to devote time to promote and monitor the customer experience with your bot. Once you’ve built your Messenger bot you need to promote it so users can find it.

User-Generated 98

User-Generated Marketing Marketers Gen Z 98