article thumbnail

In 2025, the AI-infused world will require humans bring strategy and judgement by Optimove

Martech

Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. However, their potential depends entirely on how marketers apply them.

article thumbnail

What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

Marketers 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Announcing: My New Marketing Ops Workshop

The Marketing Operations Leader

4 live training sessions (starting Jan 22, 2025) – We’ll dive deep, tackle exercises, and work through real scenarios together. You’ll apply the concepts live with me during our sessions. What to Expect: 7 pre-recorded modules – Hit the ground running and start learning immediately.

article thumbnail

Google Marketing Live 2025: Everything you need to know

Martech

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. Full story: Google Marketing Advisor, an AI sidekick for advertisers, coming soon to Chrome More Google Marketing Live 2025 news Googles Product Studio is getting a proactive AI boost.

article thumbnail

Small Business Marketing Moves That Actually Work: What To Prioritize In 2025

Marketing Insider Group

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Energy 79
article thumbnail

Facebook marketing in 2025: A VERY complete guide

Hootsuite

To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account. Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. Inspire new marketing ideas.

Gen Z 89
article thumbnail

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform 130