Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. Maybe there’s a tiny bit of fun money for something innovative, like updated templates or a new marketing automation platform, but that’s it. So, put this on your 2025 action plan.

Email Marketing

Welcome Software

FEBRUARY 26, 2025

It's all about injecting some energy into each stage of the content lifecycle, and Ann reveals how to do just that in the opening keynote of Content & Beyond 2025. Watch Freshly-brewed strategies for standout campaigns in 2025 4) The truth behind the digital dilemma of website migrations eg. Yep, you're about to get more authenTik.

Gen Z

Set Up

APRIL 8, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform

Set Up

APRIL 7, 2025

With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed. Lets explore the biggest shifts shaping financial marketing in 2025 and what leaders need to do next.

Transform

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Transform

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

Transform

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing

Martech

NOVEMBER 21, 2024

Like hiring new people that can add awesomely to our business. Like opening new markets in countries where we are not now in business. We need to identify and eliminate significant pools of waste, and then we must spend that money in far more effective ways.

Transform

Exposure Ninja

MAY 2, 2025

Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. A strategic GEO Game Plan helps you dominate this new marketing battleground , while a strong SEO strategy maintains your visibility and traffic in traditional search. The reason?

PR

The Marketing Operations Leader

JUNE 24, 2025

In this edition: How to Do Marketing Enablement and PMO What Ops Pros Are Saying About Layoffs & Reorgs A Framework To Easily Create Your Martech Roadmap Exclusive For Paid Subscribers : Darrell Explains in Detail The New Marketing Ops Maturity Model Reminder! Marketing Ops AI Agent Launch This Week!

Transform

Hubspot Marketing

MARCH 26, 2025

Blazer EV SS | Chevrolet Advertised as the quickest Super Sport model ever produced by Chevy , the Blazer EV SS features in an equally quick 30-second spot posted on Facebook on February 14, 2025. Trying out new marketing styles can be fun and interesting, but if you stray too far from your key messaging, you risk confusing buyers.

Video Marketing

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets.

Branding

Hubspot Marketing

JULY 10, 2025

Select a CRM that accommodates future expansion into new markets, product lines, or geographic territories without requiring complete system replacement. Factor in licensing costs, implementation fees, training expenses, and ongoing maintenance when projecting CRM investment over multiple years.

Manufacturing

Duct Tape Marketing

MAY 11, 2025

The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR Quick Summary for AI Tools and Busy Buyers The Big Question: Why Are Marketing Teams Struggling? Why does marketing always feel reactive?

Energy

The Marketing Operations Leader

JULY 15, 2025

Create a business case that hits the four key levers A strong proposal will touch at least two (ideally all four) of these outcomes: Revenue growth Cost savings Speed to market or improved quality of life Risk reduction Let’s say you're pitching a new marketing platform. That’s your job.

Finance

The Marketing Operations Leader

JULY 1, 2025

Exclusive For Paid Subscribers : 7 Things People Don’t Think About Enough in Succeeding in Marketing Operations Did you miss Otto, the new Marketing Ops AI Agent from Revenue Pulse? Check out the recap here.

CRM

Welcome Software

JUNE 30, 2025

Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. ⏩ Okay, so now fast forward to mid-2025. AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Adoption was cautious.

Transform

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. It also opens up access to new markets, boosts brand awareness and generates more leads. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales.

Management

SocialPilot

JULY 7, 2025

Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. Let’s dive into the social media shake-ups of 2025! Why it matters for marketers: If your brand touches any part of the STEM world, now’s the time to dive in. January 2025 Update 1.

Thought Leadership

Neil Patel

JUNE 19, 2025

Whether we’re creating new marketing campaigns or just trying to buy a new shirt, the level of personalization will be unmatched in Google’s ecosystem. It’ll change how we work and how we buy. Why this matters: First, being able to have Gemini instantly access some of our most personal data will make it extremely effective.

User-Generated

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. It also opens up access to new markets, boosts brand awareness and generates more leads. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales.

Management

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. And according to LinkedIn , social media was a top source of B2B marketing investment (75% of companies) in 2024. Every day is a new marketing day.

Gen Z

Duct Tape Marketing

MAY 7, 2025

With a focus on enhancing the roles of both seasoned marketers and fractional CMOs, Ella becomes a smart, always-on marketing team member that brings brand messaging, customer journey mapping, and tactical execution into full alignment.

Marketing Strategy

Duct Tape Marketing

MARCH 13, 2025

It's going to be out in, depending upon when you're listening to this, it'll be out in April of 2025. Lori Rosenkopf (10:45.043) Yeah, I love to use that term to refer to a path where somebody sees that technologies exist and figures out how to bring them to markets that need them. So Laurie, welcome to the show. Great to be here.

Pharmaceutical

SocialPilot

FEBRUARY 3, 2025

SocialPilot ran a campaign to promote more leads by offering the audience a free Instagram trends report 2025. Something we're not ready for: The cost to get a customer through sales and marketing is up: 108.9%! It became a perfect lead magnet with a win-win situation for the audience and us. And it's going to get worse.

Social Media Marketing

Lusha

DECEMBER 4, 2024

Whether you’re prospecting locally or targeting international markets, this updated HQ Location filter lets you refine your search and find high-value opportunities faster. With the upgraded filter live and ready to use, you can now dive in, explore new markets, and consistently connect with the right companies.

Product

Lusha

JULY 29, 2025

In 2025, the average cold email reply rate sits at just 4%. These are prospects who are more likely to buy based on specific triggers like new leadership hires, funding announcements, or expansion into new markets. The numbers don’t lie. What’s the difference? It’s not about sending more cold emails.

Product

Hootsuite

FEBRUARY 14, 2025

How the YouTube algorithm works in 2025 YouTubes recommendation system delivers personalized video suggestions based on each users viewing habits, engagement patterns, and content preferences. How to reach new markets: If you want to expand globally, prioritize dubbing your best-performing content first instead of translating random videos.

Analytics

Orbit Media Studios

MAY 13, 2025

Today, here in May 2025 , we are sharing the results. The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. Of course, 1,040 users isnt a big sample. But its a quick check of a looming megatrend.

User-Generated

Duct Tape Marketing

MARCH 6, 2025

it was meetings are across the board down 30 % in 2024 and it's only getting worse in 2025. New logos are getting harder. Max Traylor (08:25.518) person I was interviewing the other day had some study in his hand. The numbers are irrelevant. Just go ask people. You and I talked to enough people. That's the theme of 2023, 2024.

Non-Profit

Lusha

DECEMBER 4, 2024

Whether you’re prospecting locally or targeting international markets, this updated HQ Location filter lets you refine your search and find high-value opportunities faster. With the upgraded filter live and ready to use, you can now dive in, explore new markets, and consistently connect with the right companies.

Product

DirectMail2.0

MAY 28, 2025

and who’s mailing what our sole purpose is to make direct mail the most effective form of 0:46 marketing by integrating it with cutting edge technology so on the direct mail 2.0 Transcript: 0:00 let’s go ahead and get started my name is Morgan DiGiorgio I am the chief revenue officer for Direct Mail 2.0

Direct Mail

Hubspot Marketing

JULY 31, 2025

In late 2025, this CRM plans to release “compliant free text,” which will use AI to automatically check free text and flag entries that present a risk to compliance. AI features: Use Voice Control to record and transcribe voice notes after HCP visits (planned release in late 2025). Veeva Pricing Contact Veeva for pricing.

Pharmaceutical

Jeff Bullas

MAY 17, 2025

Top 10 best sites to buy Kick followers We break down the 10 best options in detail to help you make a more informed choice in 2025: 1. Reaching new markets and demographics Cons Difficulty in gauging how your content is organically performing. We made this guide to ensure you have the best chance to succeed at Kick streaming.

Price

Hubspot Marketing

MARCH 2, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. Image Source Why did an activewear brand start making medical scrubs?

Product

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. B2B and B2C marketers say email is essential.

Email Marketing

Unbounce

JANUARY 23, 2025

/ A/B Testing 12 benefits of A/B testing: Why you need to test in 2025 By Josh Gallant. Updated on January 23, 2025. 9 min read A/B testing is one of the best ways to level up your marketing efforts. Marketing without reliable data is like stumbling back to bed in the middle of the night with your arms stretched out.

Price