The Drum

JUNE 11, 2025

That notion lies at the heart of a striking new campaign created by FCB Chicago to promote The Drum Awards Festival 2025, a global celebration of marketing excellence across 11 major disciplines, including advertising, media, digital experience, social, PR and design.

Copywriting 80

Copywriting PR Advertising Promotion 80

Sachs Marketing Group

JANUARY 13, 2025

In 2025, businesses face an even more competitive and complex digital environment, where success hinges not just on visibility but on creating meaningful connections with audiences across multiple channels. Data-Driven Decision Making In 2025, data isnt just an assetits the foundation of every successful marketing campaign.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

MAY 20, 2025

According to the 2025 State of Marketing AI Report: 55% of respondents say their company doesn’t have policies guiding the use of AI. Source: AI Marketing Institute 2025 State of Marketing AI Report For marketing teams as a whole, 46% say they’re running initial AI projects. It was conducted from February to April 2025.

PR 87

PR Marketing Marketers Social Media Marketing 87

The Drum

JUNE 19, 2025

But even he, almost 30 years into his tenure as chief executive of PR giant Edelman, seemed slightly taken aback by a special update to 2025’s Trust Barometer findings, unveiled this week at the Cannes Lions festival. Richard Edelman is used to reading the public mood.

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Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. However, brands that are not invested in earning high-quality media coverage and links through digital PR should consider adding this to their 2025 budget.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. If done right, a content marketing strategy in 2025 will help brands grow smarter, rank higher, and convert faster. But in 2025, you should also be aiming for position 0. Content is how you get found, earn trust, nurture your audience, and drive sales.

Content Marketing 52

Content Marketing User-Generated PR Marketing 52

Sprout Social

JANUARY 16, 2025

According to a Q4 2024 Sprout Social Pulse Survey, 72% of consumers have YouTube accounts, and another one-third plan to use the platform more in 2025. The same Pulse Survey found that 20% of consumers will use YouTube Shopping to make purchases in 2025. Download The 2025 Sprout Social Index.

Gen Z 90

Gen Z Key Performance Indicator PR Place 90

Buffer Marketing

APRIL 10, 2025

If you have the budget, you can also hire a publicist or PR agency to help as part of your marketing strategy. You can start reaching out to publications that you believe would be interested in your story or what you're working on and pitch them your business.

PR 109

PR Social Media Marketing Marketing Strategy Branding 109

Exposure Ninja

MAY 2, 2025

Download my free copy Why GEO Matters in 2025 and Beyond Gartner recently predicted that search engine volume could drop by 25% by 2026. This is why digital PR is a key part of your GEO strategy. Build brand mentions across the web through targeted digital PR. The reason? Generative AI. There’s no way to cheat GEO.

PR 52

PR User-Generated SEO Thought Leadership 52

Sprout Social

MARCH 27, 2025

The benefits of the creator economy for brands According to a Q1 2025 Sprout Pulse Survey, over half of marketers say influencers already play a significant role in boosting audience engagement, fostering credibility and driving revenue growth. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs.

SEO 98

SEO Shipping Retail PR 98

Sprout Social

MAY 22, 2025

By leading with a story-first approach and a more human, informal voicerather than relying solely on traditional PR tactics you can create outreach that feels less like a press release and more like a meaningful moment worth sharing. This is a free, albeit not guaranteed, way to boost support of your organization and impact.

Social Media Marketing 120

Social Media Marketing Transform Marketing Marketers 120

Zumvu

JUNE 17, 2025

AI Tools 8 AI-Powered Tactics for Nailing Social Media Jun 18, 2025 AI Tools Social media never slows down. Platforms shift, trends flare up, and what’s hot today is stale tomorrow. Platforms shift, trends flare up, and what’s hot today is stale tomorrow.

Finance 52

Finance Transform CRM Social Media Marketing 52

Sprout Social

FEBRUARY 20, 2025

Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey. These are some of the most common challenges when scaling up: Budget can be a major stumbling block.

Influencer Marketing 85

Influencer Marketing Transform Marketing Marketers 85

Set Up

JANUARY 21, 2025

PR took quite a dip this year, decreasing from 50% to 27% of Clients saying they need PR assistance. Client Priority #3 | The PR Decline The dip in the demand for PR servicesfrom 50% in 2023 to 27% in 2024could partially be attributed to a shift in how businesses perceive the risks associated with public stances and "cancel culture."

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Hubspot Marketing

MAY 7, 2025

The Complete Guide to YouTube for Business YouTube is getting the most investment from marketers in 2025. YouTube Marketing Course As I mentioned above, YouTube is a top marketing channel in 2025. The New Rules of Marketing and PR David Meerman Scott's book on digital marketing is an international bestseller and is worth every penny.

Social Media Marketing 112

Social Media Marketing eBook Marketing Marketers 112

Hubspot Marketing

MAY 12, 2025

I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Over 70% of marketers plan to target Millennials in 2025. But in 2025, Dunkin tapped the only five-foot blonde that timelines wouldnt stop talking about: Sabrina Carpenter.

Gen Z 71

Gen Z Fashion User-Generated Digital Marketing 71

Exposure Ninja

MARCH 19, 2025

On March 20th 2025, our CEO, Charlie Marchant , took the stage at the prestigious Web Performance Summit , hosted by Bowen Craggs and Axel Springer , to tackle one of the most urgent challenges facing businesses today: maintaining visibility in an AI-dominated search landscape. This makes digital PR more valuable than ever.

SEO 52

SEO User-Generated PR Branding 52

Neil Patel

JUNE 9, 2025

May 2025: Google releases AI Mode, a ChatGPT-style interface available on its homepage. Digital PR is important LLMs access information in two ways. Digital PR is all about acquiring mentions and backlinks from reputable third-party sources, especially media websites. It builds on the core functionality of AI overviews.

PR 56

PR User-Generated SEO Health 56

Hubspot Marketing

JUNE 17, 2025

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

Branding 71

Branding Price CRM Marketing 71

Backlinko

MAY 14, 2025

Use your forecast to: Decide which pages you need to create, update, or expand Double down on topics and clusters that can move the needle Set clear KPIs tied to traffic growth, rankings, or business goals And if youre ready to build the strategy to drive your numbers, check out our guide: How to Create an Effective SEO Strategy in 2025.

SEO 68

SEO PR Product Place 68

Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. One is PR Assistant which helps draft press releases and personalize pitches to journalists. As a result, more and more AI-powered solutions are being announced every day.

PR 111

PR User-Generated Influencer Marketing Analytics 111

Animalz blog

MAY 22, 2025

Season Introduction with Ty and Tim (This Episode) May 22, 2025 (AVAILABLE NOW) Ty and Tim kick off the season by sharing why enterprise content marketing is the focus. Rhonda Hughes Former VP, Brand Content & Audience at Spiceworks June 10, 2025 Rhonda shares lessons from leading content at Zoom, Mural, and Spiceworks.

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Calvyn Lee Blog

JANUARY 28, 2023

of all e-commerce sales) by 2025. And on the PR front, artists Beyoncé and Lizzo demonstrated how to approach missteps when they apologized and removed a slur targeting disabled people from their songs. Despite some pessimism over pace, social commerce is here to stay, with sales projected to hit $1.2 trillion (accounting for 16.7%

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Sprout Social

MARCH 18, 2025

While its well-established that influencers increase awareness, a Q1 2025 Sprout Pulse Survey also found that social teams say influencer marketing drives revenue. Influencers play a pinnacle role in PR and traditional media effortsnot just in the social media sphere. Social-born personalities are now essential to major events.

Health 64

Health Influencer Marketing Food Retail 64

Exposure Ninja

JUNE 13, 2025

When your brand shows up the same way across every touchpoint — your website, socials, emails, ads, digital PR and packaging— it becomes instantly recognisable and builds the trust that turns browsers into buyers. Apply Your Branding Strategy Consistently When it comes to branding, consistency is everything.

Branding 52

Branding Transform Energy Communications 52

Buffer Marketing

JANUARY 15, 2024

" Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.    Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025. I think this is a positive trend. 

Copywriting 138

Copywriting PR SEO Content Marketing 138

SocialPilot

FEBRUARY 11, 2025

PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Our Instagram Trends Report 2025 found that posts with fewer, targeted hashtags lead more interactions. High Engagement: Viewers flooded the comments , sharing personal stories, etc.

User-Generated 71

User-Generated Entertainment Transform Branding 71

Search Engine Land

JANUARY 18, 2024

They may not have sparked PR snafus like Google’s third-party properties, but they have struggled to match on-platform performance and offer relatively limited placement controls. Don’t wait until 2025 to re-examine your overarching approach and the resulting action steps.

PR 106

PR User-Generated Advertising Advertisers 106

Hootsuite

DECEMBER 13, 2024

It could point to a mounting PR crisis. An easy way to stay on top of potential PR risks is tracking your brand sentiment over time with Hootsuite Listening. Real-time notification of potential PR crises, plus the ability to predict the likelihood of future events. If so, great! What if that increased volume is negative?

PR 96

PR Price SEO Analytics 96

Sprout Social

MAY 19, 2025

In a traditional sense, influencer seeding is a PR strategy. At our Breaking Ground: Q1 2025 Product Launch Event , Senior Solutions Engineer Katherine Maddux focused on the power of data-driven influencer marketing. If a creator posts and their audience engages, thats a green light for future paid work.

Influencer Marketing 56

Influencer Marketing Gen Z Marketing Marketers 56

Marketing Insider Group

FEBRUARY 5, 2024

SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. billion by 2025. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. SmartInsights) Leading marketers are 1.6 billion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Buffer Marketing

JANUARY 15, 2024

" Successful B2B brands blur the lines between what happens on their social media, traditional/digital PR, and on-site/SEO content marketing efforts.    Quality B2B content matters more than ever According to Gartner , 80 percent of B2B sales will be primarily digital by 2025. I think this is a positive trend. 

Copywriting 87

Copywriting PR SEO Content Marketing 87

Set Up

APRIL 13, 2022

” — Michelle Maniscalco | Former PR/Social/Content Leader | Avient Corporation. According to Episerver’s B2B Digital Experience Report, ‘93% of manufacturers and 95% of distributors …expect that more than 20% of their revenue will [derive] from the B2B eCommerce websites they own and operate by [2025].’” We plummet.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Econsultancy

JANUARY 25, 2022

More than two in five Americans (43%) are familiar with D2C brands, and of those, seven in 10 (69%) have made at least one purchase from a D2C brand in the past year, according to Diffusion PR’s Direct-to-Consumer Purchase Intent Index.

Manufacturing 59

Manufacturing eCommerce PR Price 59

CXL

OCTOBER 16, 2022

“Total spend on acquiring customers” is ambiguous, but in most cases, you can include: Sales and marketing team salaries; Advertising spend on acquiring new customers; Sales and marketing hardware and software costs; Agency, PR, and other outsourced sales and digital marketing spend. Create awareness with paid social media posts.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Duct Tape Marketing

JANUARY 15, 2025

If it's not clear to you in 2025 that government is not the solution to your problems these days, then to me that's the biggest impact. if, you know, Tracy, we'll pick on Tracy now, you know, Tracy gives two weeks notice and is my account manager on an account for maybe my PR firm. John Jantsch (18:25.879) Okay.

Management 44

Management Partner Marketing Communications PR 44