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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. .” Schedule a call with one of our experts today.

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AI agents: 2025 predictions

Martech

2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Salesforce introduced Agentforce in September 2024, and most recently, SAP announced shopping assistant agents for later in 2025. According to Adobe, chatbot use peaked on Cyber Monday, up 1,950% YoY.

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Customer experience and brand: 2025 predictions

Martech

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

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2025: The year for “hype” normalization

SmartBrief - Marketing

Looking ahead, 2025 will be a year of “hype” normalization. Finally, these technologies reach a “Plateau of Productivity” where users identify applications for the technologies that provide value and a meaningful return on investment. Timelessness of storytelling Storytelling will regain some of its glory from the past in 2025.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

. 🤝 Empowering Your Team: Understand how AI assistants boost productivity with 24/7 scalability and data-driven insights. 📆 March 5, 2025 at 9:30am PT, 12:30pm ET, 5:30pm GMT 🌟 Future Readiness: Gain actionable steps to prepare your marketing and sales teams for the AI-driven future.

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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Its first product, Revmatics CRO, aims to boost ROI on media spending.

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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Webinar Date & Time: March 12th, 2025 @ 12:00 PM CST

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact! Secure your seat and register today! 📆 December 11th, 2024 at 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT

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State of AI in Sales & Marketing 2025

The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. But leaders say mainstream AI tools still fall short on accuracy and business impact.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

We’ll cover: 🧩 The intersection of AI, sales and product teams and how their cross-functional collaboration drives personalization. 📆 April 3, 2025 at 9:30am PT, 12:30pm ET, 4:30pm GMT 📊 How data and AI help sales teams personalize outreach without adding complexity.