Martech

DECEMBER 30, 2024

Here are some areas where organizations will be adapting and leveraging AI tools and processes in 2025. I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 116

Transform CMO Retail CRM 116

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Customer Journey 126

Customer Journey Analytics Branding Customer 126

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights.

Communications 127

Communications CRM Target Market Price 127

SmartBrief - Marketing

DECEMBER 3, 2024

Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025. Developing first-party and zero-party data Brands building their own first-party and zero-party data will continue to be an essential strategy in 2025.

Advertising 126

Advertising Advertisers Marketing Marketers 126

Aspiration Marketing

NOVEMBER 17, 2024

The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product.

Customer 246

Customer Product Branding 246

Martech

JANUARY 14, 2025

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

Advertising 131

Advertising Advertisers Transform Shoppers 131

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Do we invest more in brick-and-mortar and real-world experiences with products or continue to invest online? We changed vendors post-COVID. Although my list targets U.S.

Non-Profit 131

Non-Profit Marketing Marketers Finance 131

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Start with a single product line, using AI tools to track and display environmental impact before scaling the initiative brand-wide. Their idea? Processing.

Transform 128

Transform User-Generated Fashion Marketing 128

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 127

Marketing Strategy B2C Finance Analytics 127

Martech

JANUARY 3, 2025

Heres how this shift will affect viewers and advertisers in 2025. In 2025, streaming platforms will expand beyond live sports, offering more appointment viewing like comedy specials, concerts, political events, and even unconventional fare like hot-dog eating contests, said Kevin Krim, CEO of ad engagement measurement company EDO.

Advertising 122

Advertising Advertisers CMO Entertainment 122

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. The post What is Salesforce cooking up for marketers in its Spring 2025 release? Better data management and streamlined workflows.

Marketing 126

Marketing Marketers Management Content Marketing 126

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? ICYMI: Pinterest is more than a social network. What can you do better?

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Hubspot Marketing

DECEMBER 19, 2024

And I'd be willing to bet they stand a good chance of coming true in 2025. ICYMI newsletter creator Lia Haberman has a hot take to start us off: She thinks newsletters will become more like social in 2025. By 2025, I think we'll see newsletters transition into being more like social networks. So I wont belabor the point.

Marketing 110

Marketing Marketers Branding Product 110

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. In a crowded market, it’s no longer enough to push out product features or ROI claims. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future. Buyers want real connections, trust and value before they invest.

Whitepaper 118

Whitepaper Thought Leadership B2C Energy 118

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 121

Retail Advertising Advertisers Price 121

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? Organic Marketing Channels Organic Marketing Examples Organic Marketing vs. Paid Marketing Organic Marketing Strategy So, wait does organic marketing still work in 2025? Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Martech

OCTOBER 28, 2024

Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Market Trends 132

Market Trends Transform Customer loyalty Millennials 132

Buffer Marketing

JANUARY 13, 2025

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

Gen Z 129

Gen Z Transform User-Generated Analytics 129

Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025. as the date for a likely ban approaches.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. The show had a slew of updates in which AI played a central role, powering everything from bidding and creative to product listings and campaign insights. Heres a recap of everything that matters from Google Marketing Live 2025. Its becoming a co-strategist. Processing.

Transform 90

Transform Analytics Marketing Marketers 90

Sprout Social

JANUARY 24, 2025

From their insight, we’ve uncovered 10 key trends you can use to connect with your audience in 2025. Join some of the UK’s brightest social media minds on 5th February 2025 at 2p.m. Great, grab a cuppa, get comfortable and together we can make 2025 our best year yet: 1. Sign Up for UK Index Insights Webinar Sorted?

Entertainment 103

Entertainment Transform Social Media Marketing Health 103

Buffer Marketing

FEBRUARY 18, 2025

So, let’s dive into the events you’ll want on your calendar for 2025. Networking opportunities: Perfect for meeting collaborators, sponsors, and professionals who can help take your business or creator journey to the next level. Interactive workshops on influencer marketing, agency growth, and AI in social media.

Social Media Marketing 108

Social Media Marketing Price Energy Influencer Marketing 108

Hootsuite

JANUARY 31, 2025

With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. While she didn’t have big numbers throughout 2024, the first few weeks of 2025 have been massive for her. Even if Doechii doesnt win Best New Artist this year, shes starting 2025 strong.

User-Generated 105

User-Generated Social Media Marketing Management Branding 105

SmartBrief - Marketing

FEBRUARY 5, 2025

How to win: Package self-care products in “ treat yourself “ bundles : candles, skincare, cozy robes – you name it. How to win: Promote group-friendly products and experiences, like wine-tasting kits or DIY spa nights. Push personalized products , such as engraved jewelry, photo books or custom artwork.

Branding 107

Branding Shoppers Promotion Product 107

Martech

JANUARY 28, 2025

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. A strong story will always outweigh high production value. You must budget enough money and time to see if it’sit works. Processing.

Branding 118

Branding B2C Advertising Advertisers 118

Martech

JANUARY 3, 2025

“If the tech stack were an orchestra, which product would be the conductor?” Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS? Meet your friendly AI agent. Processing.

Transform 124

Transform Place Customer Management 124

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Writing Captivating Captions 16.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Hootsuite

NOVEMBER 4, 2024

But you do need to know which ones they use for product discovery and brand research. Audience pain points, motivations, and new product ideas Now that you know what your potential customers like, it’s time to think about what they don’t like. This could be a consistent problem customers are having with your products and services.

Analytics 108

Analytics Price Social Media Marketing CRM 108

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. For example, Chef Adam Liaw often showcases products on his Instagram, including the Samsung Smart Fridge and Noritake kitchenware. Fifty-two percent of Australians aged between 18 and 29 are likelier to purchase a product promoted by an influencer.

Influencer Marketing 87

Influencer Marketing Marketing Marketers User-Generated 87

Hubspot Marketing

DECEMBER 12, 2024

Types of Digital Content Importance of Digital Content How to Create Great Digital Content Examples of Great Digital Content What will digital content look like in 2025? Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. What can you do?

Tentpole 109

Tentpole Gen Z Thought Leadership User-Generated 109

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Track efficiency metrics such as time saved, cost per acquisition improvements or reduced creative-production overhead. The post 5 things we learned about AI at the Spring 2025 MarTech Conference appeared first on MarTech.

Retail 103

Retail Customer Journey Communications Product 103

SocialPilot

APRIL 17, 2025

Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. Also to maximize engagement, follow the latest Instagram reels tips for 2025, such as trending audio and rapid edits.

User-Generated 97

User-Generated Gen Z Entertainment Education 97