The CMO Survey

APRIL 1, 2025

Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025. AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2%

Transform

Sprout Social

MARCH 26, 2025

Start a free Sprout Social trial With 78% of the Australian population using social media, the opportunity for your brand to engage its target market is vast. It has revolutionised customer service, sales, product development and marketing strategies. Knowing where and when your audience is online is more important than ever.

Entertainment

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. As of February 2025, 38% of the Australian population aged 18 and over uses TikTok.

Gen Z

Sprout Social

JULY 7, 2025

10 must-know Aussie food influencers in 2025 (quick picks) Before diving into the complete list, here are 10 standout creators worth knowing. Food influencers may focus on niche segments like family cooking, high-end dining or budget-friendly recipes, so ensure the influencer’s audience aligns with your target market.

Food

Martech

OCTOBER 29, 2024

Take target market identification, for instance. To develop a deeper understanding of the value of overcoming these barriers, The 2025 Marketer’s Guide to AI & Creative Impact Measurement is a great place to start. And yet, the advantages proffered by AI adoption should outweigh these concerns.

New Technology

SocialPilot

MARCH 23, 2025

The real estate market is on an unbeatable rise, calculated to mark $654.39 trillion by 2025, with the U.S. This blog talks about the most effective real estate hashtags for 2025, platform-specific strategies, and expert-backed tips to help you dominate social media and entice high-quality leads. leading the line at $136.6

Real Estate

Customers.ai

NOVEMBER 25, 2024

What It Does: The visitor tracking and demographics tool provides insights into visitor demographics, including age, gender, location, and interests, aiding in targeted marketing strategies. 5) Reviews: “Understanding our visitor demographics has allowed for more personalized marketing campaigns.” – Capterra Reviewer 5.

eCommerce

Sprout Social

JUNE 26, 2025

If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy. According to The 2025 Sprout Social Index™ Australia , 91% of Aussie social media users use it to stay abreast of trends and cultural moments.

Influencer Marketing

Hubspot Marketing

JULY 10, 2025

HubSpot's custom reporting dashboard and attribution reporting guide strategic business decisions by connecting marketing activities directly to revenue outcomes and customer lifetime value metrics.

eCommerce

SocialPilot

FEBRUARY 6, 2025

Whether youre a local business, an e-commerce store, or a SaaS provider, being present on business review sites in 2025 can make all the difference. Facebook The #1 Social Network for Reviews & Targeted Marketing Facebook, with 2.9 But heres the trickknowing where to list your business for customer reviews.

Real Estate

Exposure Ninja

APRIL 25, 2025

In 2025, content marketing isn’t optional. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. Download my free copy Key Takeaways: Why Is Content Marketing Important?

Content Marketing

Martech

JANUARY 10, 2025

Dig deeper: What every marketer should watch for in 2025 Should these marketers go to email jail? If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. Repeating it makes you look either incompetent or untrustworthy. Not so much.

Copywriting

Sprout Social

JULY 15, 2025

Below are 25 favourite Australian beauty influencers worth working with in 2025. 10 must-know Aussie beauty influencers in 2025 (quick picks) Before diving into the complete list, check out these 10 standouts you need to know. See where the future is headed with these social media trends for 2025. Tatenda Luna (@tatendaluna), 2.2M

Branding

Martech

MAY 5, 2025

Utilize targeted marketing : Use data analytics to understand consumer behavior and preferences during these times. Tailor your marketing campaigns to address specific concerns or needs, ensuring that your messaging is relevant and timely.

Marketers

Sprout Social

JUNE 11, 2025

More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. The influencer’s audience, based on the content he makes, is made up of mostly younger people in the UK, who likely fit Chicken Shop’s target market.

Influencer Marketing

Hootsuite

APRIL 2, 2025

Hiltons team successfully did this in a video highlighting stories from its efforts to provide room nights for those displaced by the Los Angeles wildfires in early 2025. When researching people to partner with, the Hilton team focuses not just on their target market but also on why their target market travels.

Branding

Martech

FEBRUARY 5, 2025

I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” ” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. Youre invisible to their consideration set when they move in-market.

Thought Leadership

Hootsuite

MAY 1, 2025

Great influencer marketing efforts in 2025 are built on alignment between brand goals and creator authenticity, whether youre working with a micro-influencer or a macro-influencer with a massive follower count. Specific targeting. Effective influencer marketing isnt tied to one social media channel. Multi-platform reach.

Influencer Marketing

Hubspot Marketing

JULY 14, 2025

Key HubSpot Features HubSpot deal pipeline management: Customizable stages that mirror the business sale process from initial listing through closing, with HubSpot's automated task creation and deadline tracking HubSpot integrated marketing tools: Built-in email campaigns, landing pages, and lead capture forms that help brokers attract both buyers (..)

CRM

Martech

JUNE 9, 2025

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation A continuum approach serves in-market and future buyers A continuum approach differs significantly from a traditional campaign (which is explored further in my book “Digital Relevance”).

Thought Leadership

Martech

JANUARY 15, 2025

In my previous article for MarTech, I offered advice for marketers looking to revamp their lead scoring strategy for 2025. Demographic data is key in evaluating how well a lead aligns with your target market. Company attributes are your compass to determine if the leads organization aligns with your target market.

CRM

Lynton Web

MAY 19, 2025

Why Your JCC Needs This Now In 2025, it's not enough to just "send emails." Program directors can manage communications for their specific areas, while front desk staff can quickly add contacts to relevant nurture sequences all without risking the integrity of your overall system.

Transform

Sprout Social

JULY 25, 2025

Reddit can connect you with highly specific, interest-driven audiences, making it a powerful platform for targeted marketing. Get the demo to see how Sprout’s Listening turns Reddit conversations into real marketing momentum. The post How to use Reddit: The complete 2025 guide for marketers appeared first on Sprout Social.

User-Generated

Set Up

SEPTEMBER 17, 2024

Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO

Duct Tape Marketing

MARCH 19, 2025

Sometimes we forget about, you know, what our target market does. It might be a top 10 comparison, like we reviewed the top marketing agencies in 2025 for landscapers. But I think that's one thing to bear in mind. Most folks are still using Google when they have intent to review offers. John Jantsch (14:36.848) Yeah.

SEO

Lusha

DECEMBER 4, 2024

Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025. So, why not give yourself the gift of smarter prospecting this holiday season? The post Lusha Product Updates: November 2024 appeared first on Lusha.

Product

Businesses Grow

DECEMBER 2, 2024

Finally, let’s address the target market strategy, which is aimed at … 3. Designers and Creatives Years ago, I worked on an influencer marketing project with a luxury automotive brand. Will you buy a luxury car for its engine dimensions and gas mileage or because it actually means something to you?

Gen Z

illumin

MARCH 6, 2025

The global financial services market is projected to grow from $33.38 trillion in 2025. The same can be said for Canadians, as an estimated 90% of Canadians will opt for electronic filing methods during the 2025 tax filing season. These services facilitate the movement, storage, and growth of financial assets.

Gen Z

Martech

FEBRUARY 19, 2025

Here are some examples of B2B brands on TikTok and how they have used the platform: Adobe uses TikTok to target marketing professionals and creatives, showcasing product features and use cases. That delay ends on April 5, 2025. 18, 2025, the day before the ban took effect, the app briefly went dark.

Gen Z

Duct Tape Marketing

MARCH 6, 2025

it was meetings are across the board down 30 % in 2024 and it's only getting worse in 2025. I think you can develop an incredibly successful business if you A, choose your target market and B, are relentless about speaking to them, understanding what their needs are. The numbers are irrelevant. Just go ask people.

Non-Profit

Martech

MAY 2, 2025

On January 24, 2025, without a push from anyone, Target joined the herd of lemmings stampeding over this cliff. On the day of its announcement, Target stock was $138; on April 29, 2025, it was $96.50. In February, foot traffic in Target stores shrunk by 9% year-over-year. But NYC has tons of Targets.”

Shoppers

Lusha

DECEMBER 4, 2024

Whether you’re automating workflows or refining your target markets, Lusha’s solutions are here to help you close deals and hit the ground running in 2025. So, why not give yourself the gift of smarter prospecting this holiday season? The post Lusha Product Updates: December 2024 appeared first on Lusha.

Product

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

verse.ai

JULY 22, 2025

Know What Your Customers Want: Homebuilding Trends Growing in 2025 As a home builder, it’s critical to know your audience: not just who they are, but what they are looking for in order to meet their needs. Take a look at the homebuilding trends that are growing in 2025 and how you can adapt to those changing needs.

Customer

Martech

DECEMBER 13, 2024

But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. Predictions have become worthless given the pace of the 24-hour news cycle, technology, consumer adoption, and market fluctuations in marketing technology. Oh, sorry.

Transform

Marketing Insider Group

NOVEMBER 10, 2021

That tool is text message marketing, also known as SMS marketing. According to Grandview Research , the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025. Your competitors are waking up to the power of text marketing.

Marketers

Neil Patel

APRIL 12, 2021

According to MarketsandMarkets , the subscription and recurring billing market will grow to around $7.8 billion by 2025. This should be a brief overview of your box, explaining who your target market is, who your competitors are, and how you’ll run your business. Target Market. Recurring Business Revenue.

Shipping