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Why 2025 is the year for martech optimization, not expansion

Martech

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. This is the time to explore generative AI and other AI-enabled technologies.

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality.

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Data, AI and advertising: 2025 predictions

Martech

2025 will be a breakthrough year for dynamic creative optimization as generative AI finally unlocks its full potential, said Oz Etzioni, CEO and co-founder of digital advertising company Clinch. As we head into 2025, marketers will face pressure to adopt and experiment with AI, but its success depends on a solid data foundation.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

Top 10 AI Trends to watch in 2025 Sitting under the megatrend of Global AI are super trends that exist in the niches. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. Surprising fact: As of early 2025, over 1.4

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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Marketing

With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. Lia Haberman , social media consultant and writer of the ICYMI newsletter predicts that 2025 will be the year brands and creators start thinking of themselves as media empires. Let’s get into it.

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Google Marketing Live 2025: Everything you need to know

Martech

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. This is brought together in a new Asset Studio, where brands can easily generate and test high-quality visuals that feel polished and on-brand, without needing a full production crew. Processing.