illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

User-Generated 124

User-Generated Social Media Marketing Promotion Transform 124

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses.

Transform 128

Transform User-Generated SEO Branding 128

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Generative AI tools in email platforms can now suggest, refine or even write subject lines, body copy and calls to action, helping marketers scale content production.

Email Marketing 117

Email Marketing Transform User-Generated eCommerce 117

Buffer Marketing

FEBRUARY 4, 2025

2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently. I asked my LinkedIn audience which tools they’re loving in 2025, and they delivered. Team plan starts at $25/month per user. That’s where these tools come in.

Transform 99

Transform Price User-Generated Product 99

Martech

MARCH 4, 2025

Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. This shift has transformed marketing from a reactive support function into a proactive business driver. Email: Business email address Sign me up!

Transform 128

Transform CRM Analytics User-Generated 128

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Transform 109

Transform User-Generated Price Entertainment 109

Marketing Insider Group

FEBRUARY 10, 2025

According to SimplicityDX, the average business spends $29 acquiring a new customer while a repeat customer generates $39, so customer loyalty is a massive moneymaker. This article examines the top CRM strategies that can transform customer retention efforts and set you up for success in 2025 and beyond.

CRM 94

CRM Customer Transform Customer loyalty 94

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. This award is a reflection of not only the exceptional work Team Sprout puts in every day, but of the way our customers are transforming their businesses with the power of social.

Product 72

Product Transform Influencer Marketing User-Generated 72

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions. Take ChatGPT, for example.

Market Trends 80

Market Trends Content Marketing User-Generated Thought Leadership 80

Duct Tape Marketing

DECEMBER 20, 2024

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. Generative AI: Revolutionizing Creative Production 4. Thats just where we are right now.

Market Trends 70

Market Trends CMO Transform Influencer Marketing 70

Sprout Social

MAY 29, 2025

15 social media ROI statistics and trends for 2025 The gap between what marketing leaders want and what teams can deliver will define social media ROI in 2025. Knowing that industry averages are just a starting point, here are social media marketing ROI statistics to consider in 2025: 1. The competition isn’t even close.

Gen Z 83

Gen Z Social Media Marketing Transform Marketers 83

Martech

APRIL 16, 2025

Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years. Generally available in June 2025. Generally available in June 2025.

Transform 105

Transform Analytics User-Generated Promotion 105

Buffer Marketing

MARCH 26, 2025

In January 2025, we held our fourth (!) In October 2024, I participated and generated 300,000 impressions across 31 posts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in.

Transform 108

Transform User-Generated Entertainment Branding 108

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. The role of AI in content marketing AI is set to play an integral part in almost all aspects of content marketing, even as misconceptions abound that AI is mainly for generating content. This growing change isn’t lost on marketers.

Content Marketing 129

Content Marketing Transform User-Generated Marketers 129

Martech

OCTOBER 31, 2024

To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information. To address these challenges, we are testing a generative AI pre-approval bot to overcome these objections and convert more customers.

Transform 135

Transform User-Generated Retail Finance 135

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This self-guided journey makes generative AI tools even more invaluable. Generative AI is redefining the B2B buying journey. What is ChatGPT search?

Gen Z 138

Gen Z Transform Millennials User-Generated 138

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 104

Gen Z Food Fashion Millennials 104

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Knowledge graphs.

Transform 120

Transform User-Generated SEO Communications 120

Martech

MAY 28, 2025

At the start of summer 2025, the general public is talking about generative AI as if it has superpowers, as if Skynet is coming online in seconds (that’s a Terminator reference, for those born later than, well, me). Its improved capabilities can help you jumpstart digital transformation throughout your enterprise.

Transform 93

Transform User-Generated SEO Management 93

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Search Engine Land

SEPTEMBER 12, 2024

It delivers answers to user queries using real-time information from across the web. Rather than returning a list of links for users to sift through like traditional search engines, SearchGPT provides direct answers, summaries and insights based on an understanding of context and the user’s intent.

User-Generated 100

User-Generated PR Transform Thought Leadership 100

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. Key Takeaways AI will enhance email marketing in 2025 through advanced personalization techniques, including dynamic content and predictive analytics, to improve customer engagement. AI-generated content saves time and allows continuous learning and adaptation based on user feedback.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whats Working in 2025 1. In 2025, it’s common for users to search for product reviews, how-tos, and service providers directly within social apps.

Gen Z 52

Gen Z Transform SEO User-Generated 52

Sprout Social

MAY 12, 2025

According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. In 2024, Australian Android users spent an average of 42 hours and 13 minutes per month on the app, equating to roughly an hour and a half per day.

Gen Z 66

Gen Z Fashion Transform Food 66

Martech

MAY 8, 2025

It also explains why only 52% said their organization is realizing value from generative AI investments beyond cost reduction. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. PubMatic launched an updated buyer platform powered by generative AI.

Transform 87

Transform User-Generated Law Communications 87

Martech

APRIL 2, 2025

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Click to expand.

Transform 92

Transform User-Generated Product Marketing Strategy 92

Sprout Social

MAY 6, 2025

Sophisticated listening queries: AI-powered tools allow users to build powerful search queriesno prior Boolean know-how required. Sentiment evaluation technology: Analyzes sentiment and scores its influence, helping you gauge brand perception, and generates share of voice and trend analysis metrics.

Branding 102

Branding Health Transform Analytics 102

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: LinkedIn 5.

User-Generated 114

User-Generated Education Real Estate Transform 114

Customers.ai

NOVEMBER 25, 2024

Here’s a wild stat to kick things off: 91% of users won’t return to a website after a bad experience. Today’s platforms dive deeper, going beyond the metrics and uncovering the “why” behind user actions. Real-Time User Behavior Visualization Think of this as a live feed of your website in action. Tools like…visitor tracking?

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

NOVEMBER 6, 2024

Reps can easily identify where to focus their efforts, such as generating new leads or prioritizing certain stages to improve lead qualification. How it helps you While still in its infancy, this powerful update brings AI directly into live conversations, transforming the calling workflow.

CRM 122

CRM Transform User-Generated Management 122

Use Insider

NOVEMBER 18, 2024

For any retail leader, that means that in 2025, your strategic priorities should definitely include: increasing zero-and-first-party customer data, how to leverage AI to drive better results and higher efficiency, and how to deliver connected omnichannel experiences that feel individualized.

Retail 59

Retail Transform Customer User-Generated 59

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Whos Mailing What

JUNE 13, 2025

By Guest author Published on June 13, 2025 Share Tweet Comment Direct mail marketing has always been a go-to strategy for reaching customers in a personal yet tangible way. Why direct mail still works in 2025 Every new brand is shifting towards screens and going digital. AI tools can make campaign planning much more fun and easier.

Direct Mail 89

Direct Mail Industry Insights Real Estate Transform 89

Sprout Social

MAY 21, 2025

According to The 2025 Sprout Social Index , nearly half (46%) of consumers say their favorite brands stand out by posting original content. They also posted content generated by their employees and a post-event photo dump. Anniversaries are top of mind for us at Sprout, as we just celebrated 15 years!

Branding 85

Branding Transform User-Generated Education 85

Martech

MARCH 27, 2025

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. A frequently cited study by IDC and Box conducted in 2022 found 90% of the data generated by organizations is unstructured. How big is the unstructured data problem?

CRM 97

CRM Transform Whitepaper User-Generated 97

Martech

JUNE 2, 2025

Pegasystems kicked off the Pegaworld user fest today by announcing a range of AI-powered tools designed to simplify how enterprises automate work, build applications and upgrade outdated systems. Its set to launch in Q3 2025, but components like Pega Blueprint ( below ) are already available.

Transform 70

Transform User-Generated Customer Product 70