Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. However, X/Twitter’s lax approach to content management has driven away advertisers and users. It will be interesting to see if Elon Musk’s role in the new administration makes any difference.

Customer

Martech

APRIL 29, 2025

Dig deeper: ChatGPT with ads: Free-user monetization coming in 2026? It also feels like OpenAI is exposing people to what ChatGPT could look like with advertising. Its trying to understand how people are reviewing this, how people are talking about this, what the pros and cons are, says Fry.

Retail

Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform

Martech

JULY 15, 2025

Currently, 30% of digital video ads are built or adjusted with GenAI, and that’s expected to increase to nearly 40% by 2026. Methodology The survey is based on 368 respondents who worked at agencies or directly for a brand marketer that spent at least $1 million on advertising in 2024. The full report can be found here.

Transform

Sprout Social

MAY 14, 2025

How government policies may change social media demographics Social media demographics in Australia are expected to change in 2026 and beyond. Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate.

Gen Z

The Drum

JUNE 17, 2025

Alphabet (Google’s parent company), Amazon and Meta are on track to capture nearly 55% of global advertising spend outside China this year, according to Warc’s latest Q2 2025 Global Ad Spend Forecast. The three companies are expected to collectively generate $524.4bn in ad revenue this year, with that share set to rise to 56.2%

Advertisers

verse.ai

JANUARY 28, 2025

The FCCs amendments to the TCPA were set to change the landscape of lead generation drastically by outlining new requirements for one-to-one consent and logical and topical restrictions for telemarketing and advertising calls. Originally, the amendments to the TCPA were set to go into effect on January 27th, 2025.

Telemarketing

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail

The Drum

JUNE 9, 2025

For advertisers, this isn’t just restructuring. The company announced plans to separate into two publicly traded entities by mid-2026, one focused on streaming and studios, the other on its global TV networks. It carries major implications for advertisers and agencies navigating a fractured media environment. Warner Bros.

Branding

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers

The Drum

JUNE 5, 2025

So, with upcoming regulations on advertising ‘unhealthy’ foods, brands should rethink how they create connection with their consumers. Constraint breeds opportunity, says Alessandro Camaioni of Momentum Worldwide.

Branding

Sprout Social

JUNE 16, 2025

SocialDay This year’s 3-day SocialDay event in London happened in May, but there’s already a waitlist in place for next year’s event in May 2026. MAD Fest MAD Fest 2025 , which stands for Marketing / Advertising / Disruption, is happening on the 1-3 July at The Truman Brewery space in London.

Social Media Marketing

SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. 64% of multicultural consumers took action on a diverse or inclusive advertisement ( WordStream ) and 42% of Americans want to see more racial diversity in advertising.

Non-Profit

The Drum

AUGUST 5, 2025

Chris Walker, director of public and external affairs, Advertising Association, offers more info on how adland can play its part to honor the voluntary ban on less healthy ads. This is when the industry’s agreement on advertising Less Healthy Food (LHF) products is implemented. Read more here

Food

Search Engine Land

FEBRUARY 19, 2024

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” Why we care. The prediction. ” But.

Entertainment

Bannerflow

SEPTEMBER 7, 2020

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

Advertisers

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertisers

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertisers

Martech

MAY 10, 2024

billion by 2026. Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Advertisers

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. 0 : Tournament sponsors changing global advertising to reflect concerns for human rights. 0 : Tournament sponsors changing global advertising to reflect concerns for human rights.

Health

Martech

AUGUST 3, 2022

Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store. 24% of the companies advertising in January 2022 were first-time buyers. While much of that is online, it’s also happening with in-store advertising. “It

Retail

Martech

JUNE 3, 2024

Colorado Privacy Act Applies to businesses that: Have 100,000 Colorado consumers+ during a year, or Have 25,000 Colorado consumers+, and generate revenue from the sale of PI, potentially through a discount on the price of goods or services.

Law

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. However, in an era of heightened concerns about online privacy, consumers are demanding more respect from advertisers. Worried that this change signals the end of effective advertising for your company? Fold contextual advertising into your mix.

Advertisers

Martech

MAY 2, 2022

The service, developed for NBCU by CTV ad-tech firm tvScientific, lets advertisers enter their budget, choose their target audience and KPIs, upload creative, and measure delivery as well as performance. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Processing.Please wait. million viewers.

Advertisers

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. of their advertising budget to branding. Demand Sage) Image Source: Demand Sage 84% of podcast advertisements are dynamic.

Digital Marketing

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Furthermore, many ads wind up on made-for-advertising sites that are typically fraud, click-bait or offer low-value inventory. The first step is setting tangible goals.

Digital Marketing

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertisers

Martech

JUNE 3, 2022

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. Billion in 2026. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. The current U.S. Fees: $3195.

Digital Marketing

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

Marketing Mix

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. What is digital out-of-home advertising? so there are a lot of screens for brands to use to grab attention.

Key Performance Indicator

Campaign Monitor

APRIL 19, 2023

trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1 With the gaming industry expected to maintain its recent growth, possibly becoming worth more than $321 billion by 2026 , the market seems to be dripping with opportunities for brands to generate more direct sales.

Marketing Strategy

Martech

AUGUST 10, 2022

Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least late 2025. advertising standards body, is calling out its own members , demanding “less incrementalism and more burning impatience.” The reason? What is Google’s motivation?

Advertisers

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. Q: To use a technical term, “Huh?” Get MarTech!

B2C

Customers.ai

NOVEMBER 7, 2023

Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity. Not ideal for advertisers. iOS 14 allowed users to opt out of tracking and opt-out they did.

Outbound Marketing

Search Engine Land

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

Advertisers

Search Engine Land

OCTOBER 2, 2023

If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. That number is expected to quadruple by 2026. Why we care. What ads will be excluded? SUBSCRIBE See terms.

User-Generated

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. billion), then double again in 2026. billion), then double again in 2026. Therefore, we are proud to provide our unique insights into iGaming display advertising to help brands take advantage of this predicted growth. billion in 2023 (€76.6

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