Martech

MARCH 24, 2025

With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.

Transform 78

Transform B2C Price Advertising 78

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

User-Generated 131

User-Generated Transform SEO Law 131

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Analytics tools provide insights into customer behavior, campaign performance, and ROI, allowing for more informed decision-making. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

DECEMBER 17, 2024

C-suites no longer see marketing analytics as a source of truth. They want to see mainstream causal analytics the same math used to better understand climate change and other complex ecosystems applied to GTM. By the end of 2026, however, many B2B GTM teams will be in their strongest position ever.

Marketers 103

Marketers Marketing Analytics Marketing Strategy 103

Martech

JUNE 4, 2025

More than one-quarter (29%) of marketers believe advanced AI-driven content generation and analytics will drive the most significant changes in email marketing in 2025, while 70% predict up to half of their email operations will be AI-driven by 2026. Another 18% expect AI to handle 50-75% of their email marketing tasks.

Email Marketing 55

Email Marketing Retail Marketers Marketing 55

Martech

JANUARY 27, 2025

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. This is the power of genAI, analytical AI and causal AI working together. Its already a reality today that will become even more pervasive by early 2026.

Non-Profit 106

Non-Profit CMO Analytics Market Research 106

Welcome Software

MAY 15, 2025

By 2026, Gartner predicts that 70% of organizations will prioritize acquiring composable Digital Experience Platform (DXP) technology over monolithic suites, up from 50% in 2023. personalization, A/B testing, analytics) Pro tip: Make sure the flexibility is worth the investment, especially if your current CMS already covers your core needs.

Food 52

Food Marketers Marketing Shipping 52

Litmus

JUNE 17, 2025

Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. Litmus Email Analytics gives you engagement data while Validity Everest gives you intel to create campaigns that convert. “ We need to talk about personalization.

Branding 87

Branding CRM Email Marketing Analytics 87

SocialPilot

JUNE 19, 2025

The company often breaks down marketing tips, sales strategies, or analytics insights into bite-sized slides that are easy to swipe through. According to McKinsey, live commerce could account for 10–20% of all e-commerce by 2026. Track performance with analytics to optimize what content works best.

Thought Leadership 59

Thought Leadership Transform User-Generated Gen Z 59

Exposure Ninja

JULY 18, 2025

Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026. Monitor performance using tools like Google Analytics 4 and Semrush to track traffic, rankings, and conversions. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028.

SEO 52

SEO User-Generated CRM Branding 52

Businesses Grow

MAY 19, 2025

Most companies can effectively measure marketing performance using Googles Holy Trinity of free tools: Google Analytics (where data is stored), Google Tag Manager (the measurement implementation), and Looker Studio (visualization tool). I hope you will join me at the next Uprising event, which will be April 21-24, 2026.

Gen Z 73

Gen Z Customer Journey Branding User-Generated 73

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” and European Union. Major challenges. Get MarTech!

Analytics 145

Analytics Customer Journey Marketers Marketing 145

Econsultancy

MARCH 21, 2022

We can also include digital experience analytics in this, too, which Gartner describes as “tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps.” billion by 2026. Feedback analytics to unify and analyse what customers think about your brand.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Marketing Insider Group

FEBRUARY 5, 2024

Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

JUNE 3, 2022

billion by 2026. Billion in 2026. Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. The current U.S.

Digital Marketing 117

Digital Marketing Analytics Marketers Marketing 117

Backlinko

MARCH 11, 2024

billion 2026 $8.44 billion by 2026 (up from $2.9 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2027 $9.53

Customer Journey 120

Customer Journey Marketing Automation Platform Marketers Marketing 120

Martech

MAY 10, 2024

billion by 2026. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Monthly U.S.

Advertisers 110

Advertisers Advertising Entertainment Retail 110

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 119

Retail Shoppers Advertisers Advertising 119

Martech

MAY 10, 2024

You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale. AI and crypto mining are expected to double that consumption by 2026. However, manually analyzing hundreds of different creatives for what is and isn’t working is incredibly time-consuming.

Digital Marketing 126

Digital Marketing Energy Advertisers Advertising 126

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. Customers can now use AI-powered predictive analytics to maximize return on advertising spend. Before this week’s AI-powered marketing technology releases, here are some interesting and related statistics.

Product 98

Product User-Generated Analytics Communications 98

Hootsuite

FEBRUARY 24, 2022

Hootsuite Social Advertising makes it possible to create, schedule, and review organic and paid content, easily pull actionable analytics and build custom reports to prove the ROI of all your posts — from one easy to use dashboard. Track your analytics. Not if you use a social media analytics tool. Source: Statista.

Analytics 145

Analytics Promotion Social Media Marketing User-Generated 145

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Analytics functions let businesses determine how content is being consumed and what assets drive deals and revenue.

Transform 117

Transform Analytics Marketers Marketing 117

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Plus, every Hootsuite plan comes with access to Hootsuite Analytics and the Best Time to Publish feature, helping you monitor and refine your strategy. Try for free for 30 days. Brandwatch.

Retail 134

Retail eCommerce Fashion Affiliate Marketing 134

Martech

OCTOBER 4, 2022

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Features of DEPs include agenda and registration management, delivery of video-based programming, interactivity for audiences and sponsors, and analytics to understand engagement and inform follow-up activities. billion in 2022 to $11.75

Event Marketing 130

Event Marketing Transform User-Generated Management 130

Sprout Social

FEBRUARY 29, 2024

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. Email campaigns AI-driven analytics optimize email strategies by creating narratives that strike a chord with customers. billion by 2026.

Transform 142

Transform User-Generated Analytics Market Trends 142

Neil Patel

MARCH 12, 2021

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. They also offer analytics so you can measure app performance. Considering building an app? You’re in good company. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders.

Price 145

Price Retail Food Market Research 145

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026.

Key Performance Indicator 128

Key Performance Indicator Food Advertisers Advertising 128

Hootsuite

MARCH 8, 2022

trillion USD in 2026. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. That’s expected to grow almost exponentially, peaking at an estimated $2.9

Price 132

Price User-Generated Social Media Marketing Shoppers 132

Customers.ai

NOVEMBER 7, 2023

In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1 billion by 2026, growing at a CAGR of 13.3%. What makes contextual advertising interesting is that your ad isn’t being shown on a random site.

Outbound Marketing 122

Outbound Marketing Advertisers Advertising User-Generated 122

Neil Patel

FEBRUARY 15, 2021

While the technology was slower to catch on, studies predict the industry will grow by more than 75 percent by 2026. With the right analytics in place, you can gather solid user-generated data and insight. Beacons can be invaluable tools for gathering information, analytics, and outreach. They Offer a Variety of Insights.

Energy 145

Energy Manufacturing Retail User-Generated 145

Welcome Software

JUNE 22, 2022

Rather, businesses are focusing on analytics in 2022. Why the shift to analytics for marketers? The last two years have seen an unprecedented shift to remote work, an emerging customer preference for omnichannel communication and new data technologies that have lowered the barrier of entry to extracting insightful analytics.

Analytics 40

Analytics Transform Global Marketing User-Generated 40

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. trillion by 2026. As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. As a result, you can no longer appeal to buyers using traditional tools.

B2C 127

B2C Marketing Automation Platform Gen Z Whitepaper 127

Sprout Social

FEBRUARY 28, 2023

billion by 2026. better in terms of LinkedIn analytics than all other types of posts. Of the 77% of B2B respondents who used paid social media platforms, 75% c hose LinkedIn in that same time period, saying it produced the best results. So, it’s not surprising LinkedIn generated 3.8

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Digital Marketer

NOVEMBER 26, 2022

In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. Some platforms provide granular analytics into attendee engagement and experience, allowing organizers to tweak and improve experiences. Do you really want to be left behind?

Digital Marketing 85

Digital Marketing Affiliate Marketing Influencer Marketing Marketers 85

Digital Marketer

MAY 29, 2023

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). AI-driven analytics tools offer actionable recommendations based on data, enabling marketers to make informed decisions and optimize strategies for superior outcomes. They can delve into customer behavior, market trends, and campaign performance.

Transform 80

Transform Marketers Marketing User-Generated 80

Digital Marketer

MAY 25, 2023

by 2026 , expanding at a CAGR of 26.10% within 2023-2028. email, chat, and phone), analytics and reporting capabilities, and more. Has a built-in data analytics engine. It provides a customizable front-end portal, integration with apps like Google Analytics and Salesforce, and live chat features.

Customer 74

Customer User-Generated eCommerce Education 74