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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

B2C 119
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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. Retailers must find innovative ways to balance customer satisfaction with profitability, potentially through: Using data analytics to predict and prevent returns. The financial impact is significant, with an estimated annual cost of $400 billion in the United States alone.

eCommerce 122
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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Mobile app measurement differs significantly from web analytics, so it won’t neatly slot into existing tools. The number of smartphone users globally is forecast to hit 7.7

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LinkedIn: The marketer’s guide

Martech

Demographics and usage Culture and language LinkedIn marketing tools Company Page LinkedIn Ads Accelerate campaigns LinkedIn Sales Navigator LinkedIn Analytics LinkedIn Stories LinkedIn Showcase pages Marketing strategies for LinkedIn LinkedIn Live Employee advocacy LinkedIn Groups Marketing tips What is LinkedIn? billion by 2027.

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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Learning these skills could mean you lessen your reliance on your analytics team for questions about things like year-on-year conversion data and deep dives into why or how that was. mobile users use voice search every day.

SEO 98
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What’s trending in media retail networks

SmartBrief - Marketing

of all media spending by 2027. Closed-loop analytics and measurement for accurate campaign reporting, even among distinct campaigns. In 2016, $1 billion was spent on retail media in the US, eMarketer reports. That figure grew to $30 billion by 2021 and nearly $55 billion by the end of 2024. Its a classic chicken-or-egg question.)

Retail 97
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The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.