Martech

JANUARY 3, 2025

Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. Dig deeper: AI transformation: 2025 predictions iPaaS, meet AI But don’t we now have an obvious contender to run iPaaS, or even to handle the orchestration of the stack without iPaaS?

Transform 121

Transform Place Customer Management 121

Jeff Bullas

JULY 12, 2025

A Georgian survey of 600 execs confirms that 91% in R&D plan to adopt agentic AI, with 45% already piloting it—and over half expect transformational impact on productivity Georgian. Laptops: The workhorse evolution While they never got the rock-star hype of smartphones, laptops transformed work, creativity, and mobility.

Transform 182

Transform User-Generated Shipping Health 182

Sprout Social

MARCH 27, 2025

By 2027, that figure is expected to balloon to $500 billion. Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands.

Gen Z 95

Gen Z Affiliate Marketing Influencer Marketing User-Generated 95

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. The system produces lifelike voices without high costs.

Transform 85

Transform User-Generated Law Communications 85

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Both in-house ad teams and agencies have used a DAOS to holistically transform manual workflows into a well-oiled automation machine. to engage hyperlocal audiences more effectively.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Hootsuite

JANUARY 15, 2025

Hirers who use AI-assisted messages see a 44% higher acceptance rate LinkedIn continues to add new AI-powered features to help transform how people “sell, learn and hire.” India follows behind at 9.2%, signaling its sizable influence in global professional networking. 32% of U.S. adults report using LinkedIn.

User-Generated 115

User-Generated Education Real Estate Transform 115

Spiralytics

MAY 2, 2025

You’ll discover how visual search statistics and data democratization tools transform how businesses leverage information for maximum impact. billion by 2027, exhibiting a CAGR of 10.2% This article explores the latest data visualization statistics, emerging trends, and technologies shaping the industry. for every dollar spent.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Welcome Software

JUNE 30, 2025

AI has moved from the fringes to the core of marketing operations, transforming how teams plan, create, deliver, and optimize across every channel. Optimizely Opal has truly transformed the way we work, boosting our efficiency and improving the overall impact of our marketing efforts." Integration was rare.

Transform 52

Transform User-Generated Logistics CMO 52

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. The creator economy is projected to hit $480 billion by 2027.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Brian Solis

MAY 4, 2025

Even in the present, we don’t transform against current waves of disruption. election), 2025 (rise of AI agents and agentic enterprises), 2026–2027 (the rise of AI employees), 2030 (the shift to autonomous functions). We don’t anticipate. Some of the disruptive examples off the top of my head include 2015 (BREXIT), 2016 (U.S.

Transform 40

Transform Management 40

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. NIL partnerships resonating with the modern audience The introduction of name, image, likeness or NIL deals has transformed college athletes into influential marketing figures.

Advertisers 59

Advertisers Advertising Gen Z Branding 59

Martech

FEBRUARY 28, 2025

By 2027, 60% of Netflix subscribers will be watching commercials again. Dig deeper: How influencers and content creators are reshaping brand strategies The new media kingmakers The industry’s transformation is written in the career moves of its fallen stars. In Q1 2024, 22% of U.S. The cycle has come full circle.

Transform 83

Transform Promotion Branding Management 83

Martech

JUNE 28, 2024

For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In At the time of Mars’ digital transformation, Barz was aware of only one other CPG brand that had made a similar transition. The post How M&M’s transformed ERP and commerce with composable architecture appeared first on MarTech.

Transform 105

Transform eCommerce Retail Manufacturing 105

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. It may give way to newer products over time, but its capabilities will surely transform how people interact with technology.

Transform 136

Transform Marketing Marketers Market Research 136

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 million By 2027, grocery is forecasted to be the largest ecommerce category in the US, accounting for 19.0% trillion 60% 2027 $3.02

eCommerce 104

eCommerce Gen Z Shipping Retail 104

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 119

Transform Manufacturing Finance eCommerce 119

Martech

OCTOBER 23, 2023

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. One that’s giving them more leverage in the workforce.

Transform 132

Transform Marketing Marketers Digital Marketing 132

Unbounce

MAY 16, 2023

billion by 2027. And with the right AI marketing tools , it can totally transform the way you work. AI is transforming social media—and marketers need to get ready None of these tools are gonna transform marketing—let alone social media—on their own. And the market share of AI in social media was worth almost $992.7

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

B2C 113

B2C Transform User-Generated Communications 113

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. Episodes cover everything under the project management umbrella — including managing budgets and expectations, setting benchmarks, and the factors driving digital transformation. The project management field is growing.

Management 131

Management Transform Industry Insights Product 131

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. billion by the end of 2027, per eMarketer. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift.

Advertisers 110

Advertisers Advertising Transform Retail 110

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. Review, edit, optimize Transform good writing into great communication. It also brings personalization to search engines. Add images, visuals, media You need visuals.

Transform 120

Transform User-Generated SEO Analytics 120

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. We can agree that the creator’s economy is blossoming, transforming how people engage with brands on social media. Audiences today seek more than just content; they yearn for an engaging experience.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Bannerflow

DECEMBER 8, 2021

billion in 2027 – that’s a projected increase of $9.2 Data from smartphones, apps consumers are registered to, smartwatches and more will transform the DOOH space. And with these eye-opening numbers, DOOH advertising will increase, as shopping and travel footfall (hopefully) continue on this upward trend. billion from 2019.

Advertisers 98

Advertisers Advertising Transform Retail 98

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars.

Marketing Strategy 85

Marketing Strategy Shoppers Transform User-Generated 85

illumin

MARCH 7, 2024

Discovery is claiming to transform sports streaming. million viewers by 2027. There is a new sports streaming service coming down the line and fans couldn’t be more excited. A new venture from ESPN (a subsidiary of The Walt Disney Company), FOX, and Warner Bros. million viewers in 2024 and will grow to a whopping 165.4

Transform 59

Transform Entertainment Price Advertisers 59

Rock Content

JANUARY 18, 2021

The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate. growth per year until 2027. Although very useful in guiding the customer’s decision making, interactive content offers many other advantages.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SocialPilot

JANUARY 21, 2024

Let’s discover how you can transform your social media channels into customer service powerhouses using best practices for social media customer service. In fact, By 2027, chatbots are predicted to become the primary channel for customer service in a quarter of all businesses ( Gartner ).

Customer 111

Customer Communications Transform Promotion 111

Bannerflow

FEBRUARY 3, 2023

The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. As the demand for OTT content soars – and is expected to continue to grow over the coming years – business models will continue to evolve and transform across sectors. Take the iGaming industry, for example.

Transform 52

Transform Advertisers Advertising User-Generated 52

SmartBrief - Marketing

AUGUST 1, 2023

Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.” billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Gen Z Transform 52

Welcome Software

JANUARY 12, 2024

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. But what will it do for you in seconds?

Content Marketing 83

Content Marketing Marketers Marketing Transform 83

Econsultancy

JANUARY 7, 2022

From logistics to sales and marketing, automation has the ability to transform ecommerce. According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027.

eCommerce 52

eCommerce Logistics Retail Transform 52

Welcome Software

JANUARY 12, 2024

Transform reports & long-form content into exec summaries Create one pagers and short-form content from lots of notes Generate copy for slides based on a brief For this one, all you need is ChatGPT and a good understanding of how to prompt it. But what will it do for you in seconds?

Content Marketing 40

Content Marketing Marketers Marketing Transform 40

Backlinko

SEPTEMBER 24, 2024

The term digital transformation describes the journey undertaken by companies to implement new technologies that promote change and improve business processes. Examples of digital transformation technologies include AI, hybrid cloud, and big data analytics.

Transform 104

Transform New Technology Analytics Promotion 104

Spiralytics

JULY 9, 2024

billion by 2027. Transforming Your Strategies With LinkedIn Ads With its robust targeting options and proven effectiveness, LinkedIn offers many opportunities to reach professionals, generate leads, and foster meaningful connections. Each format provides unique benefits and capabilities for engaging with LinkedIn users.

User-Generated 52

User-Generated Finance Transform Advertisers 52