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Shining a light on the missing menopause market

SmartBrief - Marketing

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Health 115
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

CMO 118
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI.

CRM 123
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These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge

Hubspot Marketing

Our partners get access to HubSpot customers, an ecosystem that represents a $30 billion opportunity for app and service partners by 2028. The average HubSpot customer uses 9+ apps leveraging custom tools that help them better serve users in their industries or verticals. Its a win-win.

Transform 120
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A beginner’s guide to footfall attribution: the basics

illumin

trillion USD of global retail sales will still occur offline in 2028. In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7

Retail 94
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Growing Your Audience Organically on Social Media

Marketing Insider Group

Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business. Organic growth is challenging but achievable and rewarding with the right approach. This article will guide you through some tactics for growing a dedicated social media audience.

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26 LinkedIn Stats to Know for 2025

Buffer Marketing

between 2024 and 2028. DataReportal ) puts the figure closer to 1.2 billion, showing consistent year-over-year growth. And that number is only expected to grow, with Statista forecasting an increase of 22.3% LinkedIn’s users are spread far and wide, with the highest concentration in the U.S.

Gen Z 88