Sprout Social

SEPTEMBER 16, 2024

You can see it in advertising campaigns, with businesses offering discounts on supplies, meals and clothing. Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. Back-to-school season is in the air. But there’s nowhere the back-to-school feeling is as strong as university campuses.

Transform

Sprout Social

MAY 29, 2025

Key social media advertising metrics by platform Dont let ROI claims touted by social networks overshadow the data. HawkSEM, a social media marketing agency, claims advertisers can expect a good Facebook Ads campaign to yield ROI between 4x and 5x of spend. Instagram followed LinkedIn with a 68% trust rate for positive ROI.

Gen Z

Exposure Ninja

JUNE 27, 2025

It’s a measurable shift, and the data shows just how fast it’s accelerating: A recent study by Semrush predicts AI Search will overtake traditional search engines by 2028. audience, but UK advertisers need to act now. Vidhya Srinivasan presenting on ad integration in AI Mode at Google I/O ‘25 Keynote.

User-Generated

Martech

JULY 18, 2025

By early 2023, half of the site’s top 100 advertisers had either ceased or substantially reduced their advertising on the platform. Recently, the advertisers have returned. Forecasted growth: Statista predicts over 500 million users by 2028 (503.42 million) and a 17.32% increase between 2024 and 2028.

Gen Z

Search Engine Roundtable

JULY 1, 2025

Len on X Microsoft Advertising Search campaigns require careful keyword champion selection. Other Great Search Threads: Google is testing a new layout when you search for a stock ticker. The new layout has a shaded chart, a "key info" box, and news on the right. Change is brewing. New vs Old pics below. ,

Law

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. Worldwide 4.48

Advertisers

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

Advertisers

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A ” Dig deeper: How Penske Media uses a CDP to help advertisers reach digital users Why we care. Digital, in all its various forms and formats, continues to rule the advertising roost. Digital, in all its various forms and formats, continues to rule the advertising roost.

Retail

Search Engine Land

SEPTEMBER 28, 2023

This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Ad fraud could be costing your brand money, hurting campaign results, leaving you with fewer genuine leads and poor advertising ROI. Why we care. 30% of mobile ad spend is lost to ad fraud in 2023.

Advertisers

Search Engine Land

FEBRUARY 19, 2024

The rise of generative AI has raised legitimate concerns that Google’s Search Generative Experience (and other AI-driven answer engines) may “steal” traffic that would have gone to your website in the past or significantly drive up costs for advertisers. 2028 prediction. The prediction.

Entertainment

Hubspot Marketing

MARCH 20, 2023

billion by 2028. In a 2023 survey conducted in the United States, 48% of respondents stated that neither Photoshop nor Generative artificial intelligence (AI) images of faces/people should be used in social media advertising. Another 25% of respondents said both image software was acceptable for social media advertising.

Marketers

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content.

Gen Z

Martech

APRIL 8, 2024

We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. It responds to queries with full answers instead of links.

B2C

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. billion USD expenditure projected by experts.

Influencer Marketing

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S Brands are almost twice as likely to influence U.S. Why we care. Predictions. ”

Shoppers

Martech

JUNE 26, 2024

The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. To paraphrase John Wanamaker, “Half the money I spend on advertising is wasted.

Advertisers

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In-game advertising. In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020.

Entertainment

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Social media is 3rd place in terms of channels where consumers are most receptive to advertising. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content.

Gen Z

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. These relationships often involve commissions or co-op funds for advertising and events based on sales by the services partner of the martech vendor’s products. Billion in 2020 and projected to reach USD 43.43 Pick composable tools first.

Outbound Marketing

Search Engine Land

FEBRUARY 13, 2023

Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. AdWords + Video: Video Ads Come To Google Search Results 2008: Advertisers paid once on a CPC basis where any click counted. million and Google’s were 42.2

Search Marketers

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. And—unlike other popular search engines— Waldo doesn’t rely on advertising as a primary revenue source.

SEO

Backlinko

JANUARY 8, 2024

billion 2028* 80.07 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment

Hootsuite

JUNE 20, 2022

trillion worldwide by 2028. Facebook tricks for advertising. Knowing a few Facebook tricks for advertising will help you reach more of your target audience. Facebook checkout makes it easy for customers to make payment directly on Facebook (or Instagram) without having to leave the platform. Request a Heyday Demo.

User-Generated

Search Engine Land

MARCH 7, 2023

But today, much of our industry defines SEM as digital advertising strategies where you pay to have your website featured on the search engine result pages (SERPs). If it’s a platform that lets users search, and there’s advertising on it – that’s SEM. PPC is transparent and must state it is paid advertising.

SEO

Hootsuite

JULY 19, 2023

Facebook’s paid advertising capabilities can reach a wide berth of candidates, too. So, if you don’t feel like you’re getting enough eyes on your postings, consider running a paid advertising campaign. By 2028, YouTube is predicted to reach 1.1 See Amplify below for a great tool that can help with this! billion users.

Gen Z

Spiralytics

DECEMBER 15, 2024

DataReportal ) TikTok’s advertising reach is 58.2% of the total population is engaged through its advertisements. Meltwater ) 53% of respondents stated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. Meltwater ) 52.3% Meltwater ) 99.2% increase from 2023.

Entertainment

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. However, this is nothing compared to their prediction of the size this market will reach by 2028: $84.89 Soon they became internationally known celebrities — see, for example, the success of names like Pewdiepie, Addison Rae, and Khaby Lame. billion in 2021.

Influencer Marketing

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion by 2028. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. Ecommerce Tool #24 – AdScale AI Advertising Platform AdScale is an AI advertising platform designed to help digital marketers optimize advertising performance. Online spending has skyrocketed and with online retail revenue predicted to hit $1.1 trillion this year and $1.5

eCommerce

SmartBrief - Marketing

MAY 3, 2024

But, diving deeper, the event offered evidence that AI is more about practicality and efficiency in the face of an advertising market that is veering more into digital at a pace much faster than what mere humans can handle. Scott-Dawkins forecasts digital will surpass TV into 2025 and the rest of the industry by 2028.

Advertisers

Customers.ai

MARCH 7, 2024

As signal degradation approaches a critical point, with an estimated 80% loss expected to reach 100% in the coming months, advertisers are desperately looking for innovative ways to overcome these new challenges. So, let’s jump into these Facebook ad hacks and see if we can’t redefine Facebook advertising in 2024! Join Customers.ai

Advertisers

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. Brand marketing, direct advertising, mental availability, physical availability, the 4 Ps, econometrics, sophisticated mass marketing, behavioral science, the messy middle, memory architecture, and so much more. Reports suggest that the global SEO market size is expected to reach $122.11

SEO

Backlinko

SEPTEMBER 25, 2024

by 2028, suggesting that management expects remote work adoption to grow further. Here’s a detailed breakdown of the share of full-time employees by work location: Category 2018 2023 2028 (Predicted) On-site 91.6% Advertised remote or hybrid work significantly varies by city in the US. 20-24 8.7% 25-34 23.4% 35-44 26.2%

Finance

Spiralytics

DECEMBER 15, 2024

DataReportal ) TikTok’s advertising reach is 58.2% of the total population is engaged through its advertisements. Meltwater ) 53% of respondents stated that they want to see sponsored advertisements on social media platforms because they find good offers or discounts. Meltwater ) 52.3% Meltwater ) 99.2% increase from 2023.

Entertainment