SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. From major tech reveals to interactive auctions and groundbreaking adventures, brands have harnessed the power of livestreaming to engage audiences like never before.

Transform 103

Transform Entertainment Fashion Education 103

Martech

MARCH 24, 2022

billion in 2028. YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. So, here’s some stats about the metaverse to consider as you come to your own conclusions.

Gen Z 122

Gen Z Millennials Shoppers Digital Marketing 122

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. Currently valued at $250B, the creator economy is expected to reach $480B by 2028. This growth is fueled by increased cash flow from brands and higher demand for content. From a brand perspective, micro-creators typically offer the most value.

Gen Z 91

Gen Z B2C User-Generated Branding 91

Hubspot Marketing

MARCH 28, 2023

And how connected do people feel to a brand due to your Twitter presence? 66% of brands are not moving their presence off Twitter in 2023. million by 2028. Luckily, there are new statistics to make your social media marketing decisions more manageable. So, how are people using Twitter nowadays? How are businesses using Twitter?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

MARCH 8, 2024

Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites. eMarketer , 2023) The revenue in the US ecommerce market is forecasted to increase by 475 billion USD between 2024 and 2028.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Martech

SEPTEMBER 8, 2023

The event was incredibly successful: Sales booked dozens of on-site meetings, NPS scores were high and brand awareness skyrocketed. It isn’t a lack of vision: Most marketers understand that event content that lives on for months increases post-event touchpoints, drives more leads and grows brand awareness. It comes down to ownership.

Event Marketing 121

Event Marketing Customer Journey Content Marketing Management 121

Hubspot Marketing

MARCH 20, 2023

billion by 2028. 48% of respondents stated they would interact with AI more frequently if it made their customer experience with a brand more seamless, consistent, and convenient. In 2021, the market for artificial intelligence (AI) in marketing was estimated at 15.84 billion U.S. Image Source 9.

Marketing 135

Marketing Marketers Global Marketing Advertising 135

Hubspot Marketing

MAY 23, 2023

billion by 2028 — a huge leap from $15.84 Channel Optimization There are many channels to consider when marketing your brand, product, or service. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

Food 134

Food Marketing Marketers CRM 134

Search Engine Land

FEBRUARY 13, 2023

For Robocop, Bing Imagines The Future Of Search In 2028 2014: The Bing search folks shared a few screenshots showing a 3D, three-panel search display that they came up with for search circa 2028. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 88

Search Marketers User-Generated Marketing Marketers 88

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. billion by 2028. billion by 2028. billion by 2028. However, the smartphone/tablet sub-segment will display the fastest growth, surpassing $6 billion by 2028 with a CAGR of 12.2%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. Here are some SDKs that may be useful to your brand. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12

Automobile 135

Automobile Health Marketing Marketers 135

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. billion in 2028. But is AI something your brand should leverage in its next advertising campaign? billion in 2023 to $107.4

Advertising 110

Advertising Advertisers Food User-Generated 110

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. How CRM software can help brands. This approach saves brand resources by focusing on potentially profitable actions, rather than adopting a hit-or-miss approach and hoping customers “bite.”. The benefits of CRM.

CRM 96

CRM Finance Marketing Marketers 96

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide. What are they missing?

Copywriting 121

Copywriting Transform Thought Leadership Customer Journey 121

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers. In 2022, U.S. This omnichannel approach to loyalty marketing aims to create engagement by: Interacting with customers.

Customer loyalty 88

Customer loyalty Retail Marketing Marketers 88

Rock Content

OCTOBER 20, 2023

Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. Influencer Marketing happens when brands establish partnerships with digital influencers to associate their image with those personalities who endorse their products and connect with their consumers.

Influencer Marketing 76

Influencer Marketing Gen Z Marketing Marketers 76

Unbounce

JUNE 15, 2023

Not to be outdone by Microsoft, Google invested upwards of $400 million in ChatGPT rival Anthropic, and news outlets predict it will invest approximately $300 billion in AI by 2028 — including its own chatbot, Bard. If you create something totally original and true to your brand that no one can duplicate (irreplicable? unduplicable?)

SEO 132

SEO Transform User-Generated Marketing 132

SmartBrief - Marketing

OCTOBER 16, 2023

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. Recent reports from Shanghai Securities reveal a 6.1% revenue dip for Tmall & Taobao to $2.2

Retail 52

Retail eCommerce Fashion Health 52

SmartBrief - Marketing

OCTOBER 16, 2023

This shift positions Douyin as a go-to platform for niche brands seeking increased visibility and sales in the dynamic Chinese ecommerce market. billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. Recent reports from Shanghai Securities reveal a 6.1% revenue dip for Tmall & Taobao to $2.2

Retail 52

Retail eCommerce Fashion Health 52

Sprout Social

NOVEMBER 16, 2020

The brand baffled the business sector as it recovered from a 90% drop in bookings to a 22% YoY increase in consumer spending in July. What’s most impressive was how quickly the brand stood this campaign up. A common mistake brands make across their social channels is using the same pieces of content on every platform.

Social Media Marketing 120

Social Media Marketing Place Branding Communications 120

Search Engine Land

FEBRUARY 9, 2023

billion in 2028. But long-term brand marketing makes a more considerable difference to sales over a more extended period. Brand marketing, direct advertising, mental availability, physical availability, the 4 Ps, econometrics, sophisticated mass marketing, behavioral science, the messy middle, memory architecture, and so much more.

SEO 100

SEO Energy Marketing Mix Advertising 100

Backlinko

JANUARY 8, 2024

billion 2028* 80.07 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56 billion 2024* 30.03 billion 2025* 38.36 billion 2026* 49.03 billion 2027* 62.71

Entertainment 107

Entertainment User-Generated Advertising Advertisers 107

Search Engine Land

MARCH 7, 2023

On the paid side, the highest ROAS of 22.68x came from branded search campaigns, sparking increased brand awareness. Overall, Coney Island Picnic launched a new brand and sold over 1,000 products in just 90 days by combining SEO and PPC. billion by 2028. You need both the paid and unpaid traffic to make up SEM.

SEO 96

SEO PR Marketing Marketers 96

Hootsuite

JULY 19, 2023

Instagram Much like Facebook, you can use Instagram to show off both your job postings and aspects of your company culture and brand. By 2028, YouTube is predicted to reach 1.1 It’s a great platform to show off longer-form videos that can both grow your brand and promote your company. YouTube People love video content.

Gen Z 75

Gen Z Copywriting Social Media Marketing Fashion 75

Hootsuite

JUNE 20, 2022

Cosmetics brand Lush uses the About section to share their values and contact details: 2. Here’s how fashion brand Asos cross-promotes its social media channels on its website: You can also cross-promote your Facebook Page by including links to your Page in your other social media bios. trillion worldwide by 2028.

User-Generated 145

User-Generated Shoppers Promotion Management 145

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion by 2028. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

Spiralytics

JUNE 11, 2023

One example is Apple’s Personal Voice feature, which the brand previewed in May 2023. Dubbing and localizing content More businesses understand the need for localized content in the globalized world, especially since roughly seven in ten consumers (68%) say they would switch to a brand that offers content in their native language.

Entertainment 97

Entertainment User-Generated Law Health 97

Digital Marketer

MAY 18, 2022

of the US workforce would be freelancing by 2028. If you’re trying to build an eCommerce brand, you’ll need a site with a built-in shopping cart system, payment processing, and drop shipping integrations. So use this time to your advantage and build your product, brand, or service. By 2020, there were 64.8

Target Market 81

Target Market Shipping eCommerce Customer 81

Digital Marketer

MAY 25, 2023

by 2026 , expanding at a CAGR of 26.10% within 2023-2028. Satisfied, loyal buyers generally become brand advocates and praise your business through social media posts, product reviews, and word-of-mouth suggestions. Personalizes the Experience : Personalized online shopping experience is what customers look for in a brand these days.

Customer 75

Customer User-Generated eCommerce Education 75

Rock Content

MARCH 28, 2024

In fact, the study’s findings suggest that the dominance and relevance of a brand on Google’s search engine results pages do not guarantee similar visibility in AI-driven search environments. ” Another interesting analysis is about how GEs choose their sources, especially regarding SERP and positioning.

SEO 52

SEO User-Generated Transform Law 52

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14

eCommerce 120

eCommerce PR User-Generated Marketing 120

Unbounce

MARCH 12, 2024

trillion USD (yes, trillion with a “T”) by 2028. It will give you clues on how to craft a more compelling social media presence for your brand. You’ll have full control over branding and customer experience, but it can take time and effort to build and drive traffic. Psst, landing pages are super effective selling tools.)

Product 59

Product eCommerce eBook Shipping 59

Customers.ai

DECEMBER 12, 2023

trillion by 2028 , there is no slowing down. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14

eCommerce 84

eCommerce PR User-Generated Marketing 84

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. Quality backlinks don’t just boost your SEO—they make your brand look reputable, building trust with your audience. billion by 2028, climbing at a steady 6.0% You’re not alone. billion in 2024 to $144.28

PR 81

PR SEO User-Generated Promotion 81

Sprout Social

NOVEMBER 15, 2023

When brands first started using social media, it was mainly for publishing content and light community engagement. Brands’ investment in social began to reflect this wider and more committed adoption. Brands will need more than just the next iteration of tools. For some it was an experiment. Today, more than 4.9

Management 100

Management Transform User-Generated CRM 100