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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

CRM 121
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Shining a light on the missing menopause market

SmartBrief - Marketing

Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7 billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions.

Health 115
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A beginner’s guide to footfall attribution: the basics

illumin

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7

Retail 95
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. As a result, brands will need to prioritise compelling visuals, strong targeting and data-driven strategies to maintain a competitive edge.

Gen Z 58
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Social media ROI statistics marketers need to know in 2025

Sprout Social

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. compound annual growth rate (CAGR) and is projected to pass $1 trillion by 2028.

Gen Z 79
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Will traffic from search engines fall 25% by 2026?

Search Engine Land

If true, this would mean a huge shift in search marketing strategies, both paid and organic. Gartner predicts: “By 2026, traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” 2028 prediction. ” But.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

Gartner projects that 33% of enterprise software will include true agentic AI by 2028 up from less than 1% today. But for most marketing teams, agentic AIs actual power lies just over the horizon. And she thinks its a gap in many teams marketing strategies. The potential is clear, as is the utility.

Price 111