article thumbnail

Branding phone calls improves customer trust

Martech

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. And 61% want to see the logo. Processing.

Customer 119
article thumbnail

6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

The opportunity is clear, but only if your brand understands who to partner with to resonate with buyers and drive conversions. Below, discover the top Australian fashion influencers to watch in 2025—plus insights into local Aussie trends and tips on choosing the best fit for your brand. million Australian users by 2029.

Fashion 96
article thumbnail

Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

article thumbnail

Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Enhanced brand loyalty. Consistent and valuable push notifications help build a stronger relationship between the website and its users, enhancing brand loyalty and fostering long-term engagement. billion by 2029, according to Statista. Push notifications are versatile and can be applied to different types of projects.

SEO 85
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3 social media accounts.

Gen Z 57
article thumbnail

Retail media moves from the bottom of the funnel to center stage

Martech

As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Brands now run RMN campaigns on everything from Prime Video and streaming TV to native placements inside retailer mobile apps. Shoppable branded content. Native placements. Even interactive formats.

Retail 75