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6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

Product 95
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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. Some 93% also said they feel its important that brands keep pace with online culture.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Enhanced brand loyalty. Consistent and valuable push notifications help build a stronger relationship between the website and its users, enhancing brand loyalty and fostering long-term engagement. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. billion by 2029, according to Statista.

SEO 85
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 In 2025, the number of active internet users is forecast to exceed 23.3 social media accounts.

Gen Z 58
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. In Q4 2024 alone, TikTok generated 186 million downloads from users globally. Another 38% of Australian users (roughly 3.2

Gen Z 64
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From snowbirds to summer adventurers – travel ads are taking off in 2025

illumin

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. Advertisers should highlight how their brand mitigates environmental impact and appreciates the societal implications of the travel industry. billion by 2025. of the global market.