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These 10 AI Stats & Trends Sound Made Up — But They’re Not

Jeff Bullas

every year between 2024 and 2030. Why it matters: This unlocks powerful user experiences, from voice-enabled video search to emotionally aware virtual assistants, making AI much more intuitive and humanlike. dollars, with a compound annual growth rate of over 44 percent by 2030, as reported by Capgemini. Source: Statista ) 4.

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What marketing can teach the enterprise about AI

Martech

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Early breakthroughs in creativity and user experience are helping people access information and create digital experiences faster. This article was co-authored by Nicole Greene. Ask your external agencies to do the same.

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How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025

Hubspot Marketing

In fact, the number of marketers who use AI in their roles has jumped from 21% to 74% year over year , with more than 74% believing most people will use AI in the workplace by 2030. Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips].

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It’s Giving… Marketing to Gen Z

Set Up

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. trillion in global spending power, and its influence will only grow, projected to reach $12 trillion by 2030. This contrasts with older generations that prioritize price over sustainability. Authenticity builds trust.

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Influencer marketing statistics for Australia 2025

Sprout Social

As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million. The 2025 Sprout Social Index Australia found that 24% of users intend to increase their social media use in 2025.

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AI agents for marketing — I talked to experts about the benefits

Hubspot Marketing

This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Most people hear AI and think of a generative AI tool like ChatGPT or DALL-E. Modern AI models are trained to analyze user behavior in real time and even adjust your content. Why are AI agents useful in marketing?

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1