How omni-conscious brands win in a buyer-first, fragmented world
Martech
JULY 22, 2025
Content consumption has fundamentally changed. Attention is fragmented, habits are dynamic and expectations are higher than ever. Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. In this buyer-first world, relevance is the differentiator. Leading marketers orchestrate value across channels buyers choose — when and where it matters.
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