Remove about
article thumbnail

What marketers need to know about data and privacy in 2025

SmartBrief - Marketing

Indeed, zero-party data offers marketers the chance to build trust with consumers, but “ it’s going to be important for advertisers to be very clear about value exchange,” Pascoe says. For example, offering discounts to learn about user preferences.” Consumers want to know what brands plan to do with their data.

Marketers 126
article thumbnail

Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

Who hasn't seen or read about the hype around influencer power, right? So, I dug deeper to get more specific about how much influencers cost, how to choose from them, and arrive at a budget. Avoid Obsessing About Clicks and Conversions Tomasz Niezgoda , co-founder and CMO of SEO Surfer, gave me this final excellent tip.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consumers Care About Brand Values: How To Communicate Them in a Way That Wins

Hubspot Marketing

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Ice cream maker Ben & Jerrys makes it clear from first look on its website that it cares about a whole lot more than just selling ice cream. Ben & Jerrys lives values through activism.

article thumbnail

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

Also, communicate openly about data usage on all digital channels. Make sure your messaging is genuine and transparent about what your company does and stands for. Because data privacy is a paramount concern for Gen Z, prioritize data security.

Gen Z 279
article thumbnail

The Power of Community: Why a Branded Community is a Must-Have for Every Association

Spoiler alert: it’s not just about retention, but also about driving member loyalty and boosting engagement. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

article thumbnail

How to manage social media content creation across networks

Sprout Social

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. Brands using edutainment to teach audiences about their products and services can help their businesses earn more revenue.

article thumbnail

What Is CTOR? Everything You Need to Know About Click to Open Rate in Email Marketing

AWeber

CTOR Explained) If youre already tracking email marketing stats, you probably know about open rate (who opened your email) and click-through rate (CTR, who clicked any link). Everything You Need to Know About Click to Open Rate in Email Marketing appeared first on AWeber. What Is Click to Open Rate? Ready to level up your results?

article thumbnail

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Here’s what you’ll learn: The brain’s cheat codes for buyer behavior (it’s all about emotions!) You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

article thumbnail

New Rules of Demand Gen for Mid-Market B2Bs

Speaker: Paul Slack - Vende Digital CEO

If there's more about digital marketing you don't know than you do know. Your boss is looking for hockey stick growth, and you need to hit the ground running. You know digital demand gen can help you get there; but you aren’t sure where to start. If you've got holes in your funnel that need filling.

article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

article thumbnail

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers.

article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. The data speaks for itself!

article thumbnail

The Time-Saving Power of Intent Data for Sales

Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

article thumbnail

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

article thumbnail

Can Businesses Meet Increasing Consumer Expectations?

This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.