Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology.

Communications 120

Communications PR Transform Law 120

Businesses Grow

OCTOBER 11, 2023

Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. The New York Times called this a watershed moment, one that raises all sorts of questions about the very nature of capitalism.

Shipping 113

Shipping Market Trends Marketing Strategy Promotion 113

Search Engine Land

FEBRUARY 27, 2023

You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat. Here is a screenshot posted by Mike Davidson, Corporate Vice President, Design & Research at Microsoft, on Twitter : What it does. What it looks like. More changes to Bing AI chat.

SEO 98

SEO 98

Martech

AUGUST 11, 2022

B2B marketers take note: 72% of your buyers say they are more likely to buy from socially responsible businesses, according to a recent survey. Corporate citizenship (27%). Right now the average corporate buyer is mostly under 40 (65%) and male (60%). That’s 17 points higher than the general public. Most important issues.

Price 108

Price Digital Marketing Branding Marketing 108

Adobe Experience Cloud Blog

APRIL 9, 2020

Coronavirus presents us with an opportunity to contact you, so we’re taking advantage of it. You probably only ever bought one thing from us and forgot to unsubscribe, but that isn’t going to stop us from having a go at selling you things. If your customers need to know about how you’re operating, then expand the message to: .

Real Estate 170

Real Estate Thought Leadership Shipping Retail 170

OnPassive Marketing

OCTOBER 4, 2022

Companies utilize the development of a corporate identity as a tactic to pinpoint and appeal to their target audiences. For these reasons, realizing the importance of a strong corporate brand is crucial if you want to expand a company’s influence. What does corporate identity mean? What does a corporate identity serve?

Transform 90

Transform Customer loyalty Communications Advertising 90

SmartBrief - Marketing

JANUARY 30, 2024

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. reached 70% of households in the US, with 14 markets in the country incorporating it during that year. As of December 2023 , ATSC 3.0

Energy 82

Energy Manufacturing New Technology Communications 82

Search Engine Land

APRIL 30, 2024

Now, think about this. Let’s say you have all kinds of questions about the world: Do I need to wear a jacket out today? Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” That’s about to change. What’s the best sushi restaurant near here?

SEO 124

SEO Thought Leadership User-Generated Shipping 124

Martech

JANUARY 24, 2024

We wanted to learn more about it, so we set up a meet-up community in Birmingham in the U.K.” “It was a free meet-up event for us to kind of selfishly learn about visual thinking.” “It was a free meet-up event for us to kind of selfishly learn about visual thinking.”

Transform 112

Transform Analytics Communications Event Marketing 112

Adobe Experience Cloud Blog

MAY 4, 2018

With all the hustle and bustle of the world, it is all too often that we forget the driving human lifeforce that exists in all of us: Helping one another and making an impact on someone else’s life. As a social impact director, my job is to ensure that my organization is giving back to the community around us in meaningful and impactful ways.

Non-Profit 134

Non-Profit Thought Leadership Education Food 134

Sprout Social

JUNE 27, 2022

The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. Published on.

Branding 135

Branding B2C Real Estate User-Generated 135

Search Engine Land

FEBRUARY 28, 2023

This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail Parakhin, the CEO of Bing, wrote on Twitter. Microsoft released version 96 of the Bing AI chat feature earlier this morning. What is new. Tone not live. It might launch in the coming days, he said.

Shipping 99

Shipping SEO 99

Martech

AUGUST 23, 2021

Carmen Simon is a neuroscientist and the Chief Science Officer at Corporate Visions, a company that provides science-backed marketing and sales training programs to enterprise clients. B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We

User-Generated 133

User-Generated Promotion Place Product 133

Buffer Marketing

JANUARY 22, 2024

” As humans, we tend to say (and believe) this statement about every year. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Tell us in the comments! “This year is going to be transformative!”

Gen Z 119

Gen Z Entertainment Transform User-Generated 119

Buffer Marketing

JANUARY 22, 2024

” As humans, we tend to say (and believe) this statement about every year. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Tell us in the comments! “This year is going to be transformative!”

Gen Z 113

Gen Z Entertainment Transform User-Generated 113

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. Atlassian started using Sprout Listening in 2019. The quarterly health report goes into more detail about the tactics that we used throughout the quarter to reach our goals.

Health 99

Health Key Performance Indicator Communications Management 99

Hubspot Marketing

DECEMBER 5, 2023

Our State of AI Report found that one in five business professionals use AI and/or automation in their role. But here‘s the catch: AI isn’t just about algorithms and automation. It‘s about creating genuine, transparent connections. Now, why is this concept crucial, especially for marketers like us? are paramount.

Transform 108

Transform Communications Management Branding 108

Buffer Marketing

MAY 24, 2022

Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. Here’s how we’ve made them work in tandem and how other founders can think about bringing their beliefs into their business.

Non-Profit 84

Non-Profit Food Real Estate Education 84

Martech

NOVEMBER 22, 2021

And if you use corporate signatures already, you may not be getting the most out of them right now. Each time you send an email without including an email signature, you throw away opportunities to promote your brand to a cold and warm audience via corporate signature. Higher response rate. billion by 2023.

Communications 137

Communications User-Generated Promotion Email Marketing 137

Hubspot Marketing

MARCH 19, 2024

Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? And what can we do about it? Read more about our three case studies. Will our traffic drop, and if so, by how much? for actual websites.

SEO 145

SEO Management User-Generated Product 145

Sprout Social

MARCH 23, 2023

Even as I found my footing in that role, Sprout continually showed me that solving hard problems was about finding individuals with different perspectives who wanted to try new approaches. The Seattle office build is just one of many projects I’ve been able to manage from the Corporate IT side.

Management 104

Management Education Place Product 104

Martech

SEPTEMBER 1, 2021

This is a big month for us and our readers. Users range from informal groups of individuals with shared interests to corporate clients seeking to build a community around their products and services. Since then, the COVID-19 pandemic has gripped the world, forcing us more closely to embrace digital operations. Read more here.

Transform 129

Transform CRM Marketing Marketers 129

Martech

JANUARY 31, 2023

Given the breadth of your responsibilities, do you really need to be concerned with feelings? If you’re concerned about delivering results, you better be concerned with how your team feels. By now, you might think that your direct reports will likely provide responses based on what they believe you want to hear.

Marketing 109

Marketing Marketers Management Performance Marketing 109

Adobe Experience Cloud Blog

MAY 12, 2020

There’s an old adage about how a frog will sit in a pot of gradually heating water until it boils alive, but if you put it into a pot of boiling water it would jump straight out. Corporations and businesses are helping out in ways that go beyond cash donations and the need to present a responsible face. We are like the frog.

Real Estate 159

Real Estate Thought Leadership Fashion Energy 159

Buffer Marketing

JULY 12, 2022

When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. In our case, that amounts to about 20 hours and $200 a month put toward our charitable initiatives. Or maybe their kids struggle with reading.

Customer 82

Customer Promotion Marketing Strategy Branding 82

Martech

AUGUST 24, 2021

Down the page, we talk about the worsening supply chain and shipping crisis, which isn’t going to be over, it seems, before the holiday season. What can I do about it?” might be the reasonable response from a marketer. residents were excluded from just about anywhere for health reasons. Read more here. Why we care.

Shipping 103

Shipping Logistics B2C Health 103

Adobe Experience Cloud Blog

DECEMBER 13, 2017

Now, the second step of Chrome’s changes is upon us. If you believe as I do that HTTPS is going to be the new standard, then I bet you’re thinking about what you actually need to do to ensure your corporate web pages and your Marketo landing pages are secured. STEP 1: Check if your Corporate Domain is Secure.

Thought Leadership 133

Thought Leadership Communications New Technology Management 133

Adobe Experience Cloud Blog

OCTOBER 29, 2019

Headlines like, “ How Millennials Killed Mayonnaise ” and “ Blame Millenials for the Vanishing Bar of Soap ” make us laugh, but in many ways, they aren’t entirely off-base. The consumer landscape is changing, and savvy brands are using purpose-driven marketing to stay connected. Purposeful Purchasing.

Customer 93

Customer Millennials Thought Leadership Promotion 93

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. That’s why we love this quirky HubSpot ad that uses humor to speak directly to its target audience (sales reps). The Takeaway The ad leverages the iconic nature of the Heinz brand while adding a reactive layer in response to AI.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Buffer Marketing

NOVEMBER 13, 2023

Widely followed publications like Teen Vogue and Cosmopolitan started covering the Glossier sale back in September, speculating about what would be discounted and what products they hoped to nab.  You could use Black Friday to make your most-valued customers feel special rather than just another beep on the proverbial cash register.

User-Generated 110

User-Generated Price Retail Marketing 110

Businesses Grow

DECEMBER 26, 2022

I’ll tell you the story behind each post, perhaps a lesson about why the post worked, or why I chose to write on that topic. I am already doing corporate training in this area. Declines in mental health have been coming at us since the 1960s. I also wrote a post about the five times I almost died ! Here we go: 10.

Transform 91

Transform Health User-Generated Branding 91

Duct Tape Marketing

APRIL 7, 2021

Apoorv has 20+ years of senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff.

Marketing 86

Marketing Marketers Market Research Analytics 86

Sprout Social

JULY 16, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And while some have succeeded in rising to this challenge, recent responses to COVID-19 and the Black Lives Matter movement indicate that brands still have a ways to go. Learn from them, and let them lead.

Copywriting 117

Copywriting Education Price Branding 117

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements.

User-Generated 106

User-Generated Transform Marketing Marketers 106

Martech

AUGUST 9, 2022

Here I look at marketing’s responsibility for AI governance. AI governance is what we call the framework or process that manages your use of AI. The goal of any AI governance effort is simple — mitigate the risks attached to using AI. Is the model still generating appropriate responses or actions?

Marketing 115

Marketing Marketers Manufacturing Finance 115

Sprout Social

FEBRUARY 5, 2024

While it has been expanded upon by many Black figures in history, Black History Month reminds us to reflect and celebrate the contributions of descendants of the African Diaspora. The 2024 theme is African Americans and the Arts in the US. Black History Month takes place during February in the United States and Canada.

Gen Z 109

Gen Z User-Generated Branding Education 109