Martech

SEPTEMBER 6, 2024

The tech giant lost the last case , which was about monopolistic practices in online search. Now the DOJ is accusing the company of using its adtech to create a monopoly. In this case, I know the mechanics very well and understand this market and I’m more fuzzy about it. That trial begins Monday.

Advertising

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. Your product, company, unique selling points). Before AI could develop my marketing plan, it needed to know what it was marketing and who exactly my company was. Some company stakeholders expect to see specific data.

Marketing Plan

Martech

DECEMBER 9, 2024

The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., Source: Plus Company 2025 Guide to AI & Creative Impact Measurement Fortunately, there is now a tool that is seemingly designed for measuring creative impact: artificial intelligence.

B2C

Martech

AUGUST 2, 2024

This uncertainty about what’s ahead contributes to the stress organizations feel as they attempt to hammer down plans. Struggles crop up as internal political debates, anxiety over funding prospects, conflicting priorities, shifting targets and worry about looming macro-shifts like AI. A little selfishness in the process is OK.

Transform

Trade Press Services Newsletter

APRIL 3, 2025

Microcontent isnt just about keeping content short; its about making it impactful, memorable, and sharable, says Tal Navarro , an award-winning digital marketing consultant. Many of the companys how-to videos are less than 35 seconds long, getting straight to the point and providing helpful tips for users. Be Concise.

Whitepaper

Businesses Grow

JANUARY 6, 2025

Looking at the future through these filters, we could make some assumptions about where our marketing careers might go. Here are truths I hold on to as I think about the future of my own career in marketing. Our work as art Think about what moves you. Shelly has nothing to worry about. I hope this helps you, too.

Transform

Martech

JULY 18, 2024

However, what can change is how we react, make better decisions and execute the fundamentals so that our companies can grow. No one wants to be caught in the middle — so let’s first examine what’s behind this paralysis and what that means for our companies. And not in a good way.

Marketers

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Experts say that companies spend around 10-20% of their marketing budgets on events on average.

Event Marketing

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. And marketing must help other departments and the entire company accomplish its goals and objectives. Let’s chat about how this approach can help you accomplish more with your campaigns. Central to these needs?

CMO

Hubspot Marketing

SEPTEMBER 9, 2024

One company monitored their in-office team and found that employees only occupied their desks 66% of the time. I used to be a marketer at this company, and while the switch sounds jarring, finding an open workstation was never once an issue. A successful case study is Automattic, WordPress's parent company.

Product

Martech

DECEMBER 12, 2024

Due to economic uncertainty, most companies are cautious about spending and taking a conservative approach to budgets. On the one hand, many companies, particularly in B2B, are finding that their traditional programs and technologies no longer deliver the results needed. You’re not alone.

Transform

Marketing Insider Group

OCTOBER 21, 2024

Thanks to widespread digitization, your company isn’t just competing with the business down the street. Or has the way that your company presents itself to the world changed? You can also change perceptions about your company and brand in the process. Competition is everywhere. Are they still “on brand”?

Marketing Strategy

Martech

OCTOBER 21, 2024

It’s a familiar scenario for any company that’s ever hosted a large event. What could be a dynamic, company-wide opportunity becomes a fragmented, one-team show. First 90 days: Your playbook for a winning strategy A few months ago, a global tech company was planning its annual user conference for 3,000 attendees.

Transform

Hootsuite

OCTOBER 22, 2024

Read on to learn everything you need to know about kick-starting your own employee advocacy program. That’s right: whether employees are re-posting your brand’s content or crafting their own, any social media content that promotes your company can be considered employee advocacy. It aids in PR crises and issue management.

PR

Buffer Marketing

JULY 23, 2024

Previously, I had worked in corporate finance, so I knew exactly how much the companies I worked for spent on engagements with PR firms. And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.

PR

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Social proof & trust signals: Security badges, privacy assurances, or money-back guarantees that help reduce hesitation and reassure visitors about their decision to engage with the service.

Price

Sprout Social

SEPTEMBER 23, 2024

Why marketers need to be using AI Marketing teams who aren’t getting serious about AI are already lagging far behind. The more marketers harness it, the more positively it reflects on individual and company-wide performance. It’s estimated that incorporating AI could increase corporate business profits by up to $4.4 trillion annually.

Transform

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Company characteristics.

Communications

Hubspot Marketing

SEPTEMBER 23, 2024

Before becoming a marketer, I was a journalist who loved the opportunity to tell stories about my community and share perspectives that would otherwise go unnoticed. Years ago, the company received backlash for the quality of its pizza and was the butt of many jokes. Table of Contents What is visual storytelling?

Food

Hubspot Marketing

NOVEMBER 19, 2024

Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. What company leaders need and want from a particular vendor. The end goal is to prepare your company to best position your offerings with your target business market.

Market Research

Martech

JANUARY 27, 2025

It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies. So, the company had to win by innovation. ” said Mali Gorantla, chief scientist at AI security company AppSOC. Some market observers were concerned about this issue well before DeepSeek’s arrival.

Copywriting

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. However, hyper-personalization isnt just about algorithmsits about understanding the emotional and cultural context of customer interactions. With that, 2023 became the year of humans understanding genAIs capabilities.

Customer Journey

Martech

DECEMBER 18, 2024

Dig deeper: How to talk to consumers about climate change Understanding the Gen Z value matrix Its important to understand what drives their purchasing decisions. Companies like Calm and Talkspace captured Gen Z’s attention by offering mental health support and creating digital communities centered around mental well-being.

Gen Z

Hubspot Marketing

DECEMBER 6, 2024

As an inclusive marketing strategist and consultant, one of the things I talk about consistently with my clients is brand values. Ice cream maker Ben & Jerrys makes it clear from first look on its website that it cares about a whole lot more than just selling ice cream. Ben & Jerrys lives values through activism.

Communications

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. But they might not know about your solution yet. Swim University Sales Funnel Experiment As a ToFu strategy, Matt attracts prospects with blog posts and YouTube videos about pool maintenance. His website gets about 400,000 monthly visitors from Google.

Customer Journey

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S.

Advertising

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. The next criterion for determining monopoly is how the company achieved/maintained its dominant position.

Advertising

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. Well, you‘ve come to the right blog because I’m about to explain all of that and more. Well, you‘ve come to the right blog because I’m about to explain all of that and more. Why do you even need one?

Management

Buffer Marketing

NOVEMBER 14, 2024

Your username is your Instagram handle (your profile’s @name): Keep this the same as your company’s name and/or consistent with your profile’s username on other social channels to be instantly identifiable. Anyone reading it should instantly know what your company does, how it can help them, and where they can learn more. 

Social Media Marketing

Businesses Grow

JANUARY 13, 2025

This is something I write about in my book “ Social Media Explained 3.0.” Bot companies Nvidia CEO Jenson Huang and others have stated that soon we will have companies entirely run by agentic AI bots. Somebody will want to prove this concept — a company entirely (or almost) run by bots. Create customers.

Personalized Marketing

Hootsuite

OCTOBER 9, 2024

Creating products and a customer journey that consumers freely rave about. For example, tech companies like Slack involve customers in their product development process. You can track what people are saying about you, your top competitors, your products — up to two keywords tracking anything at all over the last seven days.

Customer

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. Salesforce and HubSpot are right about the importance of agents. Fortunately for most marketers, many companies offer low code/no code ways to create agents via premade modules. Similar models result in similar innovations. What is an AI agent?

User-Generated

Martech

NOVEMBER 14, 2024

marketers by research firm Sago and conversation analytics software company Invoca. Ninety percent of marketers, all at companies of 100 employees or more, said they have dedicated budgets for AI technology for 2025. AI adoption and upskilling in the last year is fueled by a positive shift in perception about the tools.

Marketers

Hubspot Marketing

JULY 12, 2024

If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. The more you can align your success metrics with what the business cares about, the better off you’ll be.” It’s easy to get misled by the wrong numbers.

Management

Martech

SEPTEMBER 6, 2024

Salesforce announced Thursday it signed a definitive agreement to acquire Own Company for $1.9 Own, which provides data protection and data management solutions, will help Salesforce accelerate the growth of its Platform Data Security, Privacy, and Compliance products, the company said in a release. billion in cash.

CRM

Hubspot Marketing

DECEMBER 10, 2024

As pictured below, you can see Googles search engine results pages (SERPs) list Chatterbox Walls, Song Lyric Prints, Thoughtful Keepsake, Moonshine Prints, and The Bespoke Foil Company. Why AI Overviews and AI-Powered Search Engines Matter for SEO As an SEO, I hear a lot about how SEO is over and that AI is where you need to focus.

SEO