Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 90

Email Marketing Marketing Marketers Customer Acquisition 90

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 102

Content Marketing Transform Finance Marketing 102

Marketing Insider Group

JUNE 29, 2020

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Empathy in marketing can drive success. Why You Need Empathy in Marketing.

Marketing 145

Marketing Marketers Customer Promotion 145

Martech

AUGUST 3, 2022

If you’re looking for an active group of XR communicators, try joining my monthly XR Pub Crawl, where we explore online worlds and immersive technologies used for marketing and communications. Read next: 10 rules for successful metaverse marketing. Previous pub crawls can be found on Twitch.tv/lisapeyton Technology used.

Education 120

Education Communications Entertainment Promotion 120

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly.

Transform 79

Transform PR Key Performance Indicator Thought Leadership 79

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually. That’s where our lineup of the coolest, most savvy ad pros comes into play.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? In the past, Driscoll’s approach to digital had been based on storytelling and loyalty. Yes, we are.” Read more here.

Shopper Market 118

Shopper Market Millennials Shoppers Shipping 118

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Thought Leadership 103

Thought Leadership Customer Acquisition Key Performance Indicator Price 103

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. More often than not, publicists and marketers use distinct strategies and approaches to executing their respective goals. What is marketing? In the average organization, these are two separate functions run by two different teams. The short answer?

PR 52

PR Non-Profit Marketing Marketers 52

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous?

Manufacturing 101

Manufacturing Food Entertainment Content Marketing 101

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course. A wise and brainy Ravenclaw?

Gen Z 92

Gen Z User-Generated SEO Thought Leadership 92

Rock Content

MAY 27, 2020

How can a brand engage and educate their audience while generating value and bringing their Digital Marketing strategy to the max? A company can use webinars to talk to fellow marketers, clients, users, and anyone else they are interested in building a relationship with, and the results obtained are often outstanding. WebinarJam.

Logistics 72

Logistics Price User-Generated CRM 72

Hubspot Marketing

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. See what HubSpot marketing experts are saying, below. Videos of cats, babies tasting lemons for the first time , food recipes — you name it, we love it. original sound Chipotle.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Marketing Insider Group

OCTOBER 8, 2014

Second, content marketing is emerging as the counter weight to advertising that we hate. Storytelling is the answer. Content Marketing. Human Storytelling. The future of targeting is spontaneous, custom ad creation. Can brands create stories people love? Is Native advertising somewhere in the middle? Programmatic.

Advertising 111

Advertising Advertisers Branding Millennials 111

Rock Content

DECEMBER 14, 2023

In recent months, AI has even impacted content creation, ultimately transforming how we produce and consume marketing content and attract audiences. Marketing experts can easily streamline content strategies AI can also help marketing experts take some of the hassle and guesswork out of content strategy.

Transform 52

Transform Energy SEO Branding 52

Neil Patel

JANUARY 12, 2021

A potential boost in search result rankings, revenue, and valuable insights about your customers. With 91% of younger customers using online reviews to make purchasing decisions, engaging and monitoring brand sentiment can help you build a stronger “know, like, and trust factor” with your audience. The result?

Gen Z 111

Gen Z User-Generated Millennials Promotion 111

Bannerflow

MARCH 11, 2021

In a world that focuses on constantly using technology to find innovative solutions, dismissing key skills for marketing could be the downfall of a digital business. Ensuring employees have the skills needed for marketing in 2021 – and can tap into the power of tech – is a recipe for success. Key skills needed for marketing.

Transform 98

Transform Marketing Marketers Advertising 98

Hubspot Marketing

JUNE 26, 2019

Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it fits the original “hippie” vibe the company was once known for. So who works on this type of marketing? Product marketers. So, what makes product marketing unique? How is it different from conventional marketing?

Product Marketing 145

Product Marketing Product Price Marketing 145

Rock Content

MAY 28, 2020

Consumer engagement is the key to the success of any Digital Marketing strategy. Also, the practice has the potential to generate customer loyalty. Have you ever heard of interactive marketing? The practice also favors the generation of new leads through a very common Content Marketing technique: link building.

Transform 75

Transform User-Generated Customer loyalty Digital Marketing 75

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Transform 91

Transform Thought Leadership Marketing Marketers 91

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. We hope you’ll love every one of the examples included in the full e-book.

Gen Z 106

Gen Z Content Marketing Health Millennials 106

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your digital marketing underperforming ? More customers mean more support tickets, more product demand, and more hands on deck. Growth costs money.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

We’re talking e-commerce optimisation, SEO wizardry, conversion-focused design elements, and yes, even a blog that turns readers into raving fans and customers. Is your digital marketing underperforming ? More customers mean more support tickets, more product demand, and more hands on deck. Growth costs money.

Transform 52

Transform SEO COS Digital Marketing 52

Marketing Insider Group

DECEMBER 22, 2014

Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. My 2013 Marketing Predictions included bets that content marketing conversations would mature. For 2014 , my marketing predictions were all about content, data and culture.

PR 88

PR Marketing Marketers Market Trends 88

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Does content marketing work?

Content Marketing 106

Content Marketing Education Marketing Marketers 106

Duct Tape Marketing

FEBRUARY 20, 2014

Five Ways You’re Not Going To Get An Investor For Your Startup written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Weston Bergmann – Enjoy! Not Knowing Your Cost Of Customer Acquisition.

Customer Acquisition 70

Customer Acquisition Education Customer Product 70

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. There’s a lot to consider, and therefore, a ton of questions to ask.

Customer Acquisition 101

Customer Acquisition Content Marketing Social Media Marketing Branding 101

Power Digital Marketing

FEBRUARY 20, 2019

Marketing is a broad field with a seemingly never-ending list of must-try strategies that are obsolete once new technology hits the market or channels such as Google or Facebook change algorithms. As marketers, keeping up these trends, fast-paced markets and the needs of your brand can be overwhelming. Customer Service.

Market Trends 40

Market Trends Marketing Marketers Millennials 40

Litmus

MARCH 31, 2020

I was very lucky that at my previous job, engineers cared deeply about their craft and customers, so once we started building transactional emails, we added Litmus to our toolset. Without it I would’ve had to install virtual machines to run different Outlook versions, so I really appreciated using Litmus as a customer.

Non-Profit 80

Non-Profit Finance Email Marketing Management 80

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 93

Content Marketing Thought Leadership Marketing Marketers 93

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Content Marketing 91

Content Marketing Marketing Marketers User-Generated 91

Duct Tape Marketing

JULY 18, 2023

Rethinking The Words You Should Lose For Those to Use written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Sam Horn In this episode of the Duct Tape Marketing Podcast , I interview Sam Horn. 01:14): Hello and welcome to another episode of the Duct Tape Marketing Podcast. Could you explain it? [06:25]

Transform 57

Transform Communications Marketing Strategy CRM 57

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 145

Branding Transform Customer Acquisition Customer 145

Duct Tape Marketing

JUNE 22, 2022

The Key To Writing A Must-Read written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with AJ Harper. In this episode of the Duct Tape Marketing Podcast , I interview AJ Harper. Take The Marketing Assessment: Marketingassessment.co. AJ is writing partner to business author, Mike Michalowicz.

Transform 72

Transform Branding Marketing Strategy eCommerce 72