Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Jeff Bullas

MARCH 7, 2023

Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. Digital advertising has become an essential component of marketing strategies for businesses across industries.

Digital Marketing 246

Digital Marketing Transform User-Generated Advertisers 246

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and Happy September! MarTech Replacement Survey finds marketing transformation is accelerating . Brett Rudy , Head of Marketing, MedSchoolCoach.

Transform 136

Transform CRM Marketing Marketers 136

Martech

SEPTEMBER 7, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and people are talking about the Replacement Survey. MarTech Replacement Survey finds marketing transformation is accelerating. Take Jarrod’s test.

Transform 131

Transform Digital Marketing Management Advertisers 131

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. You're promoting it. I'm going to go buy that.

Transform 67

Transform B2C Influencer Marketing Marketing 67

Search Engine Land

AUGUST 5, 2024

My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC , highlighting three crucial human roles: teacher, doctor and pilot However, the emergence of generative AI necessitates a fourth role to further enhance the synergy between human expertise and AI capabilities.

Digital Marketing 86

Digital Marketing Transform User-Generated Marketing 86

Martech

OCTOBER 21, 2024

This was a common practice 25-30 years ago in the early days of digital marketing, but I thought it had faded away. In digital advertising, agencies may have a legitimate reason for not transferring accounts, as most run campaigns under a master account instead of setting up individual accounts for each client.

Transform 131

Transform Analytics User-Generated Management 131

Martech

FEBRUARY 13, 2025

Knowledge and documentation (22.5%): AI supports the organization and retrieval of critical marketing data. Competitor research (21.4%): GenAI helps marketers stay ahead by analyzing competitor strategies. Dig deeper: 4 marketing jobs to be done being transformed by genAI Email: Business email address Sign me up!

Transform 140

Transform Copywriting Marketing Marketers 140

illumin

MAY 29, 2025

In the rapidly evolving automotive retail landscape, digital innovation is transforming how dealerships connect with consumers. Consider expanding your customer base and reaching out to markets you may havent tapped into yet. It’s imperative for dealerships to adopt a multifaceted digital marketing approach.

Advertisers 59

Advertisers Advertising Shoppers Transform 59

Martech

DECEMBER 26, 2024

Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint. However, X/Twitter’s lax approach to content management has driven away advertisers and users.

Customer 128

Customer Direct Mail Transform Health 128

Martech

OCTOBER 28, 2022

The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints.

Digital Marketing 141

Digital Marketing Advertisers Advertising Shopper Market 141

Businesses Grow

DECEMBER 8, 2022

In 2023, marketing and the marketing profession will be transformed. This warning serves as a reminder of the growing tensions between the tech industry and the news media, as they navigate the shifting landscape of digital content and advertising. AI has been unleashed in a massive and practical way.

Transform 145

Transform Copywriting Marketing Marketers 145

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. OCallaghan describes MMM as transformational.

Transform 98

Transform Customer Acquisition SEO Retail 98

Martech

MARCH 31, 2022

Later, he found more balance, challenging constraints at critical junctures while channeling his creative genius to transform industries. MOps works under many constraints: what marketing tools can do, how data is structured, whether the data is clean and what team capacity is available. CMOs can learn from Jobs. See terms.

Transform 113

Transform CMO Whitepaper Marketing 113

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Why Digital Marketing Is Non-Negotiable for Financial Services in 2025 Your Future Clients Start Their Search Online Google and Bing have become the modern front desk for financial services.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Paid advertising AI tools Managing paid ads is a game of constant testing and tweaking.

Price 119

Price Thought Leadership Transform User-Generated 119

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

Transform 82

Transform eCommerce Retail Entertainment 82

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. There you have the top 5 digital marketing and sales trends for 2024 summarized.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S.

Advertising 136

Advertising Advertisers Transform User-Generated 136

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Econsultancy

DECEMBER 12, 2022

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Transform 105

Transform Digital Marketing Marketing Marketers 105

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Rock Content

MAY 24, 2024

For the most part, generative AI functions through one of three models: GANs, VAEs, and transformers. Transformers break content along contextual lines to predict the best possible output. Marketing and advertising The value of AI here is easy to understand. The best example of this can be seen with Duolingo.

Transform 98

Transform Finance Energy User-Generated 98

Adams & Knight Marketing

MAY 16, 2021

May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Truntz will be working with the team to advance the strategic roadmap for these marketing technology initiatives as well. AVON, Conn., (May About Adams & Knight.

Digital Marketing 130

Digital Marketing Transform PR Marketing 130

Digital Marketer

APRIL 30, 2024

For instance, fashion influencer Chiara Ferragni uses #adv (advertising) and #ghd (good hair day) hashtags in this campaign. As any marketer knows, content is important in digital marketing campaigns. The post How Tagging Strategies Transform Marketing Campaigns appeared first on DigitalMarketer.

Transform 90

Transform Influencer Marketing User-Generated Marketing 90

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. in the overall marketing budget and a 16.2% Be adaptive.

Advertising 125

Advertising Advertisers Transform Customer Acquisition 125

Sachs Marketing Group

MAY 30, 2025

The digital marketing landscape in 2025 is undergoing a significant transformation , driven by advancements in AI, evolving consumer behaviors, and new platform dynamics. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt. Need help transforming your strategy?

Transform 52

Transform Gen Z SEO User-Generated 52

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Martech

MARCH 18, 2025

Call analytics and conversation intelligence platforms have the potential to help marketers transform their marketing strategies and improve customer engagement. Many vendors have native integrations for SEO, performance advertising, DSP, CRM and marketing automation systems.

Analytics 91

Analytics Transform Affiliate Marketing Law 91

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Instead of being labor-intensive and time-consuming, AI transforms A/B/n testing into a continuous, dynamic process.

Branding 78

Branding Transform Customer Acquisition Customer loyalty 78

Power Digital Marketing

JUNE 3, 2025

UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Hubspot Marketing

APRIL 23, 2025

In other words, how much would you have to spend on advertising to get the same level of attention? link] Actually, Costco doesnt spend on advertising. Multiply Impressions by CPM Gives you an estimated dollar value of what your earned media exposure would cost if it were paid advertising. billion in 2024.

PR 99

PR User-Generated Transform Thought Leadership 99

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform 89

Transform Inbound Marketing Analytics CRM 89