SmartBrief - Marketing

MAY 12, 2024

Asian representation on the big screen has increased in recent years – “Crazy Rich Asians,” “Everything Everywhere All At Once,” “Parasite,” “Minari” and “The Elephant Whisperers” are just some examples – but sadly, when it comes to AAPI marketing and advertising, our segment is often the lowest priority.

Branding 121

Branding Food PR Fashion 121

Hubspot Marketing

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145

Marketing Marketers Marketing Plan User-Generated 145

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action.

Marketing Strategy 135

Marketing Strategy Manufacturing PR Marketing 135

Sprout Social

SEPTEMBER 2, 2022

Free social media marketing training and resources. How to Conduct Social Media Market Research in 90 Min or Less (Sprout Social). Use our market research worksheet to quickly assess your competition, how you stack up and uncover data-driven insights with org-wide impact. Advertising on Facebook.

Social Media Marketing 141

Social Media Marketing Price Marketing Marketers 141

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Rock Content

SEPTEMBER 6, 2023

It evolves with the market and changing consumer needs. Here’s an overview of what makes a real estate marketing strategy strong enough to make the most of any set of market conditions. Where is your chosen niche market likely headed next? You’ll also want to consider your marketing budget.

Real Estate 98

Real Estate PR Marketing Marketers 98

Calvyn Lee Blog

JANUARY 18, 2022

You have asked your marketing specialist to create a retargeting campaign for each type. Advertiser. As the new marketing director, you have created the buyer personas, and now is time to create the target audience. As part of your new marketing role, you are asked to create your company’s buyer persona. Market research.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. PR is such a treasure trove to SEO practitioners.

SEO 94

SEO PR Key Performance Indicator Communications 94

Hootsuite

SEPTEMBER 19, 2019

Stay informed about trends and tools in social media, marketing, technology and advertising. Contribute to and/or own the company’s social media PR crisis policy. That means market research, audience segmentation, finding the right stat, or just fact-checking who won the Super Bowl last year.

Management 112

Management PR Key Performance Indicator Analytics 112

Hubspot Marketing

JUNE 28, 2023

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

Digital Marketing 124

Digital Marketing CRM Management User-Generated 124

Hubspot Marketing

JANUARY 7, 2024

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

OCTOBER 14, 2022

To support those roles, CMOs have a laundry list of responsibilities that includes the following: Creating and implementing marketing campaigns. Overseeing market research. Overseeing all PR and public-facing communications. Big advertising agency experience is also a plus. Analyzing metrics.

CMO 127

CMO Non-Profit Transform Advertising 127

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketing Marketers Social Media Marketing 105

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. New influencer marketing research from Traackr found the top influencer marketing goals to be improving brand advocacy (94%), expanding brand awareness (92%), and reaching new target audiences.

Influencer Marketing 110

Influencer Marketing Price User-Generated PR 110

Sprout Social

AUGUST 30, 2023

Delivering training that empowers them to share company content on social means your brand and posts get amplified, while your team saves budget on paid advertising. For example, at a previous company I worked for, the PR team held quarterly social media trainings for new employees.

Branding 141

Branding Copywriting PR Promotion 141

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. It’s time to #DetoxYourFeed ?

Influencer Marketing 128

Influencer Marketing User-Generated Key Performance Indicator Analytics 128

Content Marketing Institute

JULY 24, 2018

1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Or I might try a bit of native advertising for our top converting content. 50,000: Launch an audience research and partial website redesign project. Buy native advertising to drive traffic to articles and then quickly grow my email list.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Hubspot Marketing

AUGUST 21, 2023

However, be patient with your business' SWOT analysis; you'll write most of it as you conduct your market research and create your strategy. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Search Engine Land

AUGUST 8, 2023

These surveys could be sent to various audiences – your current customers or your marketing email database. You can work with a market research company to find an audience or a mix of the above. The obvious starting point is Google and Microsoft Advertising. They help: Identify trends. hashtags on social, YouTube, etc.)

SEO 82

SEO Customer Journey PR CRM 82

Hubspot Marketing

SEPTEMBER 9, 2024

Examples To cross-target ads, options include: Test out cross-channel advertising software platforms DIY (here is a great article on combing LinkedIn and Facebook ad tools ) Paying an agency to find and target your audience 4. Example Sample Quiz ( Murad Skincare ): Take quiz --> email results.

Direct Mail 98

Direct Mail Non-Profit Marketing Marketers 98

Search Engine Land

NOVEMBER 8, 2022

How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Brand marketing has to be genuine. Authenticity is key.

Branding 90

Branding Non-Profit Real Estate Transform 90

Orbit Media Studios

MAY 24, 2023

Public Relations: Hiring a PR agency can help the organization gain media coverage and manage communications with various stakeholders. Market Research and Analytics: Understanding the target audience and analyzing the success of marketing campaigns requires time and expertise.

Non-Profit 134

Non-Profit Health Finance Social Media Marketing 134

Lusha

NOVEMBER 11, 2024

These can include: Direct sales of products or services Regular subscriptions Licensing fees Advertising income Affiliate marketing commissions Knowing your main revenue sources helps you understand where your money comes from and where you can grow the most. Market research helps you spot trends, customer needs, and areas for growth.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Hootsuite

OCTOBER 1, 2019

Have you done your target market research ? If you’re a semi-disgraced influencer like Caroline Calloway, maxing out your 2200 characters to detail the ins and outs of a convoluted personal narrative over dozens of posts might help you maximize a PR surge. Check out #64 in our long list of Instagram hacks.

User-Generated 112

User-Generated PR Law Shipping 112

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

AUGUST 21, 2023

You’ll become a Microsoft Advertising Certified Professional if you complete all three certifications. As with HubSpot, Semrush offers certifications in using its software and many marketing courses, often with guest speakers from across the marketing world.

Digital Marketing 52

Digital Marketing Marketing Marketers CRM 52

Lusha

JUNE 7, 2024

Marketing Channels: These are the platforms and mediums you’ll use to reach your target audience. This could include social media, content marketing, email marketing, paid advertising, and more. A marketing strategy promotes your product or service to your target audience.

Marketing Strategy 52

Marketing Strategy Price CRM Key Performance Indicator 52

Duct Tape Marketing

JANUARY 4, 2023

And so it is so helpful to hear how teams think about bets on a quarterly basis of, yeah, we think that we can capture more people through advertising on Hulu. So these foray into connected TV advertising, the using the same creative that can be used for, of course, banners and digital classic. We can also then use that.

CMO 95

CMO SEO Direct Mail Advertisers 95

Welcome Software

MAY 3, 2022

Each marketing campaign is structured around a unique theme and relies on various channels—be it social media, email, traditional advertising, or any combination of today’s many digital channels. While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

David Meerman Scott

OCTOBER 26, 2023

Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs. the Rangers. But wait… Rangers? I thought they were New York’s Hockey team.

Market Research 69

Market Research PR Advertisers Advertising 69

David Meerman Scott

JANUARY 9, 2024

Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries , including the United States and the United Kingdom.

Entertainment 64

Entertainment Promotion Market Research PR 64

Content Marketing Institute

APRIL 10, 2018

Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. The experience was fascinating to me because, inherently, advertising is about stereotyping. Admit the truth.

Millennials 111

Millennials Inbound Marketing PR Entertainment 111

Content Marketing Institute

JANUARY 29, 2018

While most content marketing research no longer tracks the use of content curation as a separate category, Jebbit’s Jenna Keegan recommends marketers ideally strive to curate 25% of their content. Marketers should strive to curate 25% of their #content, says @jennakeegs. Click To Tweet.

Content Marketing 111

Content Marketing Transform Market Research Promotion 111

Exposure Ninja

AUGUST 11, 2023

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. Reposition Your PPC Campaigns In an AI-driven search landscape, pay-per-click (PPC) advertising will become an even more powerful tool to help businesses get the necessary visibility.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. PR helps you build credibility, raise brand awareness, and reach new audiences.

PR 115

PR Customer loyalty User-Generated Marketing 115